Corum - The Brand takes the Helm on Lake Geneva
On the eve of the first stage of the Julius Baer Challenge, the CORUM Grand Prix launches the season by hoisting sail aboard racing's most famous Swiss regatta. Above all it is a story of men that will be written because, even if on water it is competition first, on land it is solidarity and a wonderful team who are in the spotlight.
Independent watchmaker Corum has pulled off a sailing double with its partnership with the famous Okalys-Corum team and by lending its name to Switzerland's premier regatta, the Corum Grand Prix; a story that above all marks the meeting of passionate people. During the press conference that inaugurated the competition and introduced each contributor to the fame and success of this course, Antonio Calce, CORUM CEO, gave the reasons for this partnership and these objectives.
Reaffirming its commitment to sailing, Corum is continuing its history and expanding its presence in the sailing sponsorship arena. The Geneva Grand Prix has become one of the favorite venues of Nicolas Grange and his crew after their three consecutive victories. As a major sponsor of both the Grand Prix and the Okalys-Corum team, Corum has linked its name to top-class sailing events for a long time. Today, it has signed a three-year partnership and has every intention of building up a lead in this discipline.
To commemorate this new challenge, Corum has created a custom trophy for the event. The names of all winners will be engraved on it, in the order of their victories. As the Grand Prix's official partner, Corum is running up its watchmaking colors and lending its precision to seafaring timepieces and chronographs. Corum will reward the winning team with a titanium Admiral's Cup Black Hull 48 watch, the brand's iconic model famous for its dodecagonal bezel and a dial decorated with nautical pennants. This model will symbolize the two partnerships by becoming the official watch of the Corum Grand Prix and the Okalys-Corum team.
While passion, determination and innovation are associated with Corum's image today, it is mainly shared values and the achievement of dreams and challenges that are at the heart of these partnerships.
Corum Watches CEO Antonio Calce said:
Nicolas Grange, a man of enthusiasm and determination, added:
Creating Long-Term Value
Ever since Corum initiated its product repositioning strategy, the brand's primary goal has been to create long-term value. True to this philosophy, Corum has also chosen to support various projects in the world of sailing. These two new partnerships, for example, are strengthening the brand's ties not only to sailors such as Ben Ainslie but also to projects with a human dimension, such as the assistance given to famous yachtswoman Ellen MacArthur's foundation. So together they are working now to lay out a future that promises great victories and especially innovative projects.
Technical Information and Data
CORUM
Over the past few years, CORUM has undergone a complete transformation that has enabled it to achieve a perfect match between the product and the demands for quality and creativity that are the very foundations of its credibility. Its firmly upscale move is a logical result of the brand's efforts to recapture its historical standing while significantly reinforcing its horological substance. CORUM's substantial investments have led to the integration of watchmaking professions, the development of production tools, the enhancement of human resources and the promotion of staff training. The result is a brand once again entirely in tune with its genetic heritage.
Positioned as an exclusive brand, CORUM offers high-quality watch collections featuring an innovative and distinctive design, and equipped with sophisticated mechanical movements. Its 150 current references, spread between four key pillars - Admiral's Cup, Romvlvs, Golden Bridge and Artisans - enjoy a legitimacy rooted in the brand history. The full set of collections comprises models at prices ranging from 5,000 to 1 million Swiss francs and giving pride of place to precious metals and horological complications.
The Admiral's Cup line is the face of Corum's sporty side. Since 1960 it has been attracting watchmaking enthusiasts with the iconic shape of its twelve-sided case and the nautical pennants displayed on its flange. Named after an international regatta, the collection is regularly supplemented with models as sleek as they are technically advanced.
Admiral's Cup Black Hull 48 - Montre officielle du Grand Prix CORUM 2009
The Admiral's Cup Black Hull 48 houses Caliber CO-753, an automatic-winding mechanical chronograph movement chronometer-certified by the COSC, the ultimate sign of reliability and accuracy. This CO-753 caliber operates at a frequency of 28,800 vibrations per hour and has a 42-hour power reserve. The 12-sided case is made of titanium, chosen for its lightness and hardness, and covered with black PVD. Its imposing 48-mm diameter speaks of its power. It has locking pushbuttons thanks to an exclusive lockout system. These buttons frame a crown made of the same material and engraved with the CORUM key. A black rubber bezel surrounding the convex glareproofed sapphire crystal protects the upper part of the dial, while the screw-down case back, also of black titanium, is decorated with the Admiral's Cup trophy. The minute numerals and the chevrons on the dial are covered with a black luminescent material.
The hour and minute hands are faceted and shine in the darkness thanks to an identical treatment. Assertively placed at the center of the dial, with the CORUM key as a counterweight, the chronograph second-hand is covered with deep black lacquer. The small chronograph minute and hour counters and the small second-hand at 3:00, 6:00 and 9:00 have hands that are polished to a taper. They are made more visible using relief, and are topped by the words CORUM ADMIRAL'S CUP at 12:00.
The date is displayed in a window at 4:30. On the flange, another symbol characteristic of the collection, 12 nautical pennants mark the hours. The winding rotor is engraved with the brand's name, a reminder that CORUM cares as much about the technical quality of its timepieces as about their esthetics. The black vulcanized rubber strap has a pin buckle made of titanium treated with black PVD and engraved with the brand name. The Admiral's Cup Black Hull 48 is guaranteed watertight to 300 meters.
The legendary Admiral's Cup lives on in this sports chronograph, built for extremes, which embodies the brand's athletic side. A monochrome esthetic for the brand's iconic model.
Suggested retail price, all taxes included: CHF 9,350 / Euro 6,150 / US$ 8,000.
Available beginning May 2009 at authorized points of sale.
The Decision 35 - Okalys-Corum - Lake Catamaran
The Decision 35 is a 35-foot (10.81 meter) catamaran made entirely of composite materials. It has three hulls, of which two are floats and the third, in the center, supports the foot of the mast. This innovative structure is lighter and offers a higher level of performance and better aerodynamics. With a sail area of over 160 square meters (close-hauled), these watercraft are well suited to Lake Geneva's demanding sailing conditions and can reach a speed of 30 knots (about 50 km/h).
A Brief History of the Okalys-Corum Team
When Nicolas Grange began sailing twenty years ago, he raced on the Formula 40, one of the great Lake Geneva trimarans that often won the Bol d'Or Mirabaud. Having sailed with Ernesto Bertarelli for a number of years, the Decision 35's two owners were able to keep up both their love of competition and their ranking among the top sailors on the circuit. In 2003, a new chapter of this story was written. Extreme conditions during the 2003 Bol d'Or Mirabaud decimated the multihull fleet on Lake Geneva, leading many owner/skippers of the time, including Ernesto Bertarelli, Philippe Cardis, Gerard Gautier and Nicolas Grange, to create the world's first fleet of large multihulls. Thus the Decision 35 project was born.
This dream became a reality in 2004, when a spectacular new multi-colored fleet arrived on Lake Geneva and quickly attracted the best sailors on the planet.
Putting his experience to work, Nicolas Grange built up a young, outstanding and motivated crew that could succeed in combining performance with enjoyment. Maintaining friendly ties with Loïck Peyron, he also called on his services and his talent and experience with multihulls to round out the team. His vision brought success: to date, the Okalys-Corum team is the most decorated Decision 35 on the circuit. Its laurels include two consecutive victories in the Julius Baer Challenge and two wins at the Bol d'Or Mirabaud; three at the Geneva Grand Prix*, three in the Geneva-Rolle-Geneva and one at the Beau-Rivage Palace Grand Prix; and many other triumphs on the Decision 35 circuit.
The pioneering Okalys-Corum was the first boat to dominate the Julius Baer Challenge after its victories in 2005 and 2006, a feat later matched by Alinghi, which also won the Julius Baer Challenge after its wins in 2007 and 2008. The taste of victory is all the sweeter as for the past four years Okalys-Corum has been competing against teams made up entirely of professionals (Foncia and Alinghi), whereas its own crew consists of amateurs (with the exception of Loïck Peyron) who participate in an average of five regattas out of eight during the season.
Introducing the Okalys-Corum TeamSail number: SUI 2
Club: Societe Nautique de Geneve
Ranking
2004: 6th
2005: 1st
2006: 1st
2007: 4th
2008: 3rd
Nicolas Grange Owner, skipper and helmsman, two successive victories in the Julius Baer Challenge, two wins at the Bol d'Or Mirabaud, Swiss champion, holder of the Blue Ribbon and the Lake Geneva Hour Record, winner of all the major Lake Geneva classics, third place at Fasnet. President of the AMC .
Eric Monnin Tactician and the best match racer in Switzerland (regularly ranked between tenth and fifteenth in the world), two successive victories in the Julius Baer Challenge, two wins at the Bol d'Or Mirabaud, multiple Swiss and European championships on various boats.
Damien Cardenoso A highly talented Lake Geneva trimmer, naval architect and regatta competitor, also winner of multiple Swiss championships, winner of the Bol d'Or Mirabaud in a monohull, victor in the Bol d'Or Mirabaud in a monohull and a multihull, has participated many times in the Tour de France a la Voile on the boat Ville de Geneve.
Fabien Froesch, Number 1, two successive victories in the Julius Baer Challenge, two wins in the Bol d'Or Mirabaud, one of the most talented sailors of his generation, winner of the Bol d'Or Mirabaud in a monohull, third place in the Melges 24 European Championship.
Andrew GrahamTrimmer, winner of the Bol d'Or Mirabaud, a crossover from Alinghi, Farr 40 world champion, has won all the major classic races on Lake Geneva.
Pierre-Yves BolliTrimmer and Number 1, two successive victories in the Julius Baer Challenge, two wins in the Bol d'Or Mirabaud, has won all the major Lake Geneva regattas.
Kristoffer JonnssonTrimmer, two successive victories in the Julius Baer Challenge, two wins in the Bol d'Or Mirabaud, trained for the Olympics in a Tornado with Sweden.
Loïck PeyronHelmsman, multihull expert, two successive victories in the Julius Baer Challenge, two wins in the Bol d'Or Mirabaud, three-time winner of The Transat, multiple World and European Championships, second in the Vendee Globe and the Route du Rhum, and many others.
Malko Pasteur Outstanding technician responsible for preparing the boat for over ten years.