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Passion and innovation are the hallmarks of Chopard's philosophy, reflected in each unique creation of the L.U.C collection. On the inside or from the outside, each timepiece is the ultimate expression of beauty and the peak of watch-making art.
In 1921, the founder’s son, Paul Louis Chopard, opened a branch in La Chaux-de-Fonds and then relocated the company headquarters there. In 1937, he moved the firm to Geneva, the capital of Haute Horlogerie, or Fine Watchmaking, thereby bringing it closer to its cosmopolitan clientele. In 1943, Paul André Chopard, grandson of Louis-Ulysse, took the helm.
In 1963 he sought a buyer capable of reviving and perpetuating the brand’s rich heritage, since none of his sons wished to take over the company. This was when he met Karl Scheufele, descendant of a dynasty of watchmakers and jewellers from Pforzheim, Germany.
After a brief meeting, Karl Scheufele decided to buy the company. Under the impetus of the Scheufele family, Chopard experienced spectacular development. Renowned for its creativity, its state-of-the-art technology and the excellence of its craftsmen, it became one of the leading names in the high-end watch and jewellery industry. Entirely independent, Chopard is pursuing a time-honoured family tradition. Karl Scheufele and his wife Karin have orchestrated the company’s international expansion for more than 40 years and are still active in the firm. Their two children are its current co-presidents: Caroline Scheufele is responsible for the ladies’ collections and high jewellery, while her brother Karl-Friedrich Scheufele manages the gents' collections and the Chopard Manufacture in Fleurier, the production site of L.U.C movements.
Top Quality Chopard Watches (528) Items.
Top Quality Chopard Watches (528) Items

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  • Chopard - L.U.C 1963 Chrono PuristS Edition

    The L.U.C 1963 Chrono PuristS Edition was developed from a dialogue that Karl-Friedrich Scheufele initiated and maintained with PuristS since 2007 in an attempt to answer the question: "What would a PuristS chronograph be like?"

    Karl-Friedrich Scheufele revealed technical updates and listened to opinions at the PuristS 10th anniversary celebrations in 2011, where PuristS could only agree on a classic, steel, hand-wound, chronograph, without expensive complications, which could stand the test of time. The focus is thus on the superb finishing of the first L.U.C hand-wound chronograph movement that is visible through the exhibition caseback.

    The PuristS collectors' group awarded Chopard Co-President, Karl-Friedrich Scheufele the first PuristSPro Purity Prize in 2009 honouring "the pursuit of perfection in an imperfect world". The award was a crowning recognition for the five proprietary movements developed by Chopard Manufacture within 10 years.

    Chopard made an exception for PuristS by launching an exclusive limited edition of 50 pieces in steel of the hand-wound chronograph movement that the brand launched in 2013 to celebrate the 50th anniversary of the Scheufele family's acquisition of the brand in 1963. The L.U.C 1963 Chrono PuristS Edition is available worldwide upon request from all Chopard boutiques.


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