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Passion and innovation are the hallmarks of Chopard's philosophy, reflected in each unique creation of the L.U.C collection. On the inside or from the outside, each timepiece is the ultimate expression of beauty and the peak of watch-making art.
In 1921, the founder’s son, Paul Louis Chopard, opened a branch in La Chaux-de-Fonds and then relocated the company headquarters there. In 1937, he moved the firm to Geneva, the capital of Haute Horlogerie, or Fine Watchmaking, thereby bringing it closer to its cosmopolitan clientele. In 1943, Paul André Chopard, grandson of Louis-Ulysse, took the helm.
In 1963 he sought a buyer capable of reviving and perpetuating the brand’s rich heritage, since none of his sons wished to take over the company. This was when he met Karl Scheufele, descendant of a dynasty of watchmakers and jewellers from Pforzheim, Germany.
After a brief meeting, Karl Scheufele decided to buy the company. Under the impetus of the Scheufele family, Chopard experienced spectacular development. Renowned for its creativity, its state-of-the-art technology and the excellence of its craftsmen, it became one of the leading names in the high-end watch and jewellery industry. Entirely independent, Chopard is pursuing a time-honoured family tradition. Karl Scheufele and his wife Karin have orchestrated the company’s international expansion for more than 40 years and are still active in the firm. Their two children are its current co-presidents: Caroline Scheufele is responsible for the ladies’ collections and high jewellery, while her brother Karl-Friedrich Scheufele manages the gents' collections and the Chopard Manufacture in Fleurier, the production site of L.U.C movements.
Top Quality Chopard Watches (528) Items.
Top Quality Chopard Watches (528) Items

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  • Chopard - 3,000 movements made each year

    Tribune des Arts - No315 - October 2003

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    At a time when each major watchmaking brand is seeking to develop its own movements, Chopard is well ahead with its workshops in Fleurier: 6,000 m2 with a current workforce of over 70 people. Started six years ago by the visionary Karl-Friedrich Scheufele, this manufactury now produces five different calibres with 13 variants including a tourbillon. A real achievement, given the difficulties and the costs incurred in the development of just one movement.

    "We're moving slowly, one step at a time, without cutting corners", explains Karl-Friedrich Scheufele who recalls that he started out with two technicians from Geneva, joining forces with Michel Parmigiani who had settled in Fleurier.

    It was therefore somewhat by accident that Chopard established a foothold in this peaceful village of the Neuchâtel Jura, a stone's throw from Sainte-Croix.

    "To begin with, we rented a workshop in a building belonging to the Swatch Group," Karl-Friedrich Scheufele remembers. "It had been built in 1904 for the "Ebauches Fleurier" company and then grew in the 1960s, to the great displeasure of the village's inhabitants as it was the highest in the commune. By the time we arrived, it had long been closed down and each floor was being rented out to different craftsmen. We bought it from Nicolas Hayek in 2000 and have embarked on a complete renovation of it, floor by floor. Which shows just how much spare space there is for us to develop".

     
    The pinnacle of mechanics


    "ISO 9001" certified, thereby guaranteeing a coherent structure, the Chopard manufactory at Fleurier is continuously developing. At present, it manufactures around 3000 "L.U.C." movements each year ("L.U.C." stands for Louis Ulysse Chopard) reserved for high-end watches engraved with the Chopard signature, in tandem with other activities such as casing or the after-sales service subcontracted to it by its parent company in Geneva. The Fleurier manufactory is essentially an independent profit centre within the family group.
    However, its backbone still remains the design and development of top-class mechanical movements, the majority of which even bear the famous "Poinçon de Geneve" quality hallmark, which sets particularly high standards. It is therefore a formidable feat to have managed, in six years, to develop and manufacture so many movements because nowadays, apart from the screws and wheels, imposing state-of-the-art machines produce each element on site.
    "Each part is cut rather than stamped, partly because we only produce in small series and partly because it gives us enormous flexibility to respond rapidly to different market demands," explains Karl-Friedrich Scheufele.







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