Square watches - Time square!
Attempting to square the circle, rounding angles and bringing back Sixties style… while it is undoubtedly a long way from displacing round watches, the square case is still going b for men in search of originality.
Bell & Ross - Aviation BR S Steel
Bell & Ross has in fact entirely reinvented the notion of squaring the circle with its flagship models for aviators. A round peg in a square hole! The brand could not have dreamt up a better formula to attract the eye with an optical illusion that has become an emblem. Sobriety and elegance are on the agenda at the heart of the steel case with a remarkably slim ergonomic profile. Aviation codes can also be detected with white photo-luminescent hands and markers providing excellent readability.
Cartier - Santos 100 Skeleton
Cartier has rounded angles with the iconic Santos watch. Unveiled on the watch scene in 1904, the lines of this square watch - at least where its dial is concerned - with their softened angles are remarkably modern. An ultra-contemporary style that the Santos 100 Skeleton version owes at least in part to its enormous proportions - 46.5mm x 54.9mm. The over-size palladium case houses an automatic skeleton movement with a highly graphic face. Transparency is the order of the day here and creates a fine balance with broad Roman numerals formed by the openworking of the bridges.
Longines - Heritage Collection 1968
This watch boldly proclaims a retro style of which the sharp angles in no way affect comfortable wearability. Here, Longines redesigns a great classic from the 1960s with a perfect steel square measuring 26x26 mm and framing a dial soberly punctuated by slender Roman numerals. In an original tip of the hat to the winds of freedom which blew through the Sixties, the date appearing through a slanted window at 5 o'clock cleverly disrupts the perfect geometry of the whole.