Cvstos - Biography of Antonio Terranova
CO-FOUNDER AND CHIEF DESIGNER A MARVELOUS BLEND OF CREATIVITY AND ERUDITION For some exceptional designers, the constant search for aesthetic and technical perfection is more than just a professional commitment. In the case of Antonio Terranova, it is a way of life, marked by a ruling passion for excellence and an uncompromising determination to achieve the highest standards of quality for Cvstos. Born in 1967 in La Chaux-de-Fonds, located in the heart of the Swiss watchmaking industry, he has been fascinated by beauty and design ever since childhood, perhaps a heritage from his Italian ancestry. At the age of 16, despite his fervent passion for designing timepieces, Antonio Terranova followed his parents' advice and spent six years in intensive study to become a micro-technical specialist. After graduation, he undertook professional training in order to finally follow his love of design and enter the enchanting world of horology. He started his career in the research department of a well-known company specializing in the machinery of watchmaking components. However, his creative instincts were so intense and overriding that he made a career move towards watchmaking design. His innate creativity encouraged him to design his own watch that he baptized naturally as Terranova N°1. Wearing it on his wrist, this timepiece became his business card as he started to search for a career in the field of horological design. In 1993 his exceptional talents were spotted by the technical director of Prodor SA and he was asked to join the company and take charge of technical developments regarding some product lines of the Cartier and the Piaget collections. His perfectionism and habitual sense of precision inspired and motivated him to explore new technical ideas and innovative solutions that have since been patented. In 1997, willing as always to take up a new challenge and put his immense reservoirs of creativity to test, Antonio Terranova joined the TAG-Heuer company in Marin and started working as a research and development technician for new products. During this professional experience he became better acquainted with the philosophy of teamwork management, which aims to unite a pool of various expertise and diverse talents during the creation of a new product line. Few years later, while working as a freelance designer for various major Swiss watchmaking brands such as Breitling, Ebel or Zenith, Antonio Terranova's passion for creating imaginative innovations in the world of timekeeping instruments increased in intensity and sophistication. He was resolved to turn his dreams into reality and create watches that would be a synthesis of his skills and unmatched experience. Finally, during spring 2004, Antonio Terranova's challenging concepts, boldly directed towards the future, became a reality. He could now create a new brand that would combine his designer skills with his sound technical knowledge. He realized this venture and created this opportunity with the active participation of one skillful partner: Sassoun Sirmakes, a dynamic entrepreneur with an incomparable flair for marketing. Together, they created Cvstos, a watchmaking brand based on a powerful original concept that heralds a new era of watchmaking while paying a rightful tribute to the prestigious heritage of traditional Swiss craftsmanship.
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