Moving On - J.-C.Babin named new CEO of Bvlgari
WORLDTEMPUS - 12 February 2013
As TAG Heuer prepares to celebrate the 50th anniversary of its famous Carrera watch in 2013, Jean-Christophe Babin is leaving a watch Manufacture that he has guided to the pinnacle of success.
Over the past 11 years, this passionately dedicated and demanding "orchestra conductor" and perfectionist has not only substantially increased brand sales and profitability, but has also and above all strengthened its fundamentals to ensure its long-term positioning as one of Swiss watchmaking's most dynamic brands.
Jean-Christophe Babin is a tireless traveller who has been active and successful on all fronts. He has established an extremely b brand territory opening the door to extensions into fields as varied as leather goods, phones and glasses. TAG Heuer is indeed the leader in avant-garde designer eyewear, a prime example within the watch industry of a uniquely successful extension.
In terms of watchmaking technology, TAG Heuer is currently one of the most innovative brands on the market, thanks to a cutting-edge R&D department. While the brand remains discreet in commercializing its state-of-the-art products, it is nonetheless poised to spark the next horological revolution. For Jean-Christophe Babin and his teams, the quartz war is not over and watchmaking is not just about nostalgic meandering through the past - as TAG Heuer is in the process of proving.
On the industrial level, after acquiring a number of extremely valuable subcontractors, TAG Heuer will be inaugurating a brand-new manufacturing facility this summer in the Jura, thereby pursuing its strategy of vertical integration aimed at guaranteeing both independence and quality.
Worldtempus will in the near future be taking a closer look at the exceptional career to date of this captain of industry who has been at the helm of TAG Heuer for the past 11 years.