Breguet - Distinguished patrons
The great and the good of every age have recognised in a Breguet watch expressions of high human ideals - creativeness, beauty, impartiality. The watch owned by the world's most prominent individuals holds equal fascination for their literary contemporaries.
For the most fashionable writers of every era, it's a Breguet, rather than a watch, that comes into the story.
The firm's legendary archives record every Breguet watch sold since 1787. For its advertising campaign, Breguet selected a few of their owners who claim the attention of history.
General Napoleon Bonaparte
In April 1798, a few weeks before he left for Egypt, General Bonaparte acquired three important timepieces from Breguet: a repeating watch, a repeating carriage clock with a calendar, and a self-winding perpetuelle repeating watch. The future emperor's family soon became Breguet's clients.
Marie-Antoinette, Queen of France
In October 1782, A.-L. Breguet "invented, perfected and completed" watch number 2 10/82 for Queen Marie-Antoinette. It was a self-winding perpetuelle repeater with a date indication.
The queen recognised the work of a master, and the following year A.-Louis Breguet received an astonishing request from an officer of the queen's guard: to make for the Queen a watch incorporating all the known horological complications and inventions.
Time and cost were apparently unlimited. It indeed took a long time for the watch to catch up with A.-L. Breguet's flow of invention, for watch number 160 was only completed after the queen's death. Although Marie-Antoinette continued to order Breguet watches for the rest of her life, none rivals the one which bears her name and which she never held.
Sir Winston Churchill
Sir Winston Churchill was a regular client at Breguet, sometimes, as in 1928, to buy a watch, but more often to have the watch he wore all his life attended to. Breguet number 765, an exceptional minute-repeater with split-seconds chronograph, was bought by his grandfather, the Duke of Marlborough, in 1890.
Arthur Rubinstein
The watch that Arthur Rubinstein wore, number 1682 incorporating a date and thermometer, is particularly distinguished by its rare oval case. It has a peculiar provenance. Breguet originally made the case in 1822 for a Russian nobleman, Count Panin. It was intended to look like a watch, but its purpose was to hold a portrait.
The present watch dates from 1884, when the case was returned to Breguet with instructions to fit a watch movement in it.
A selection of Breguet's distinguished patrons
Duc d'Orleans (1780)
Marie-Antoinette, Queen of France (1782)
Louis XVI, King of France (1783)
Charles-Maurice de Talleyrand-Perigord (1787)
Marquise de Condorcet (1792)
Napoleon Bonaparte (1798)
General Charles Victor Emmanuel Leclerc (1801)
The Prince of Wales (1803)
The Prince of Wurtemberg (1805)
Empress Josephine of France (1806)
Selim III, Sultan of the Ottoman Empire (1806)
Caroline Murat, Queen of Naples (1807)
Tzar Alexander I of Russia (1809)
George III, King of England (1810)
Prince Orloff (1810)
Prince Poniatowski (1811)
Prince Ferdinand of Spain (1812)
Prince Charles of Spain (1812)
Baron Hottinguer (1812)
The Florence Observatory (1812)
Empress Marie-Louise of France (1813)
Michel Ney, Marshal of France (1813)
General Davidoff (1814)
Baron Rothschild (1815)
The Duke of Marlborough (1818)
The Duke of Wellington (1818)
The Duke of Norfolk (1821)
Louis XVIII, King of France (1825)
Count Axel von Fersen (1835)
Duc de Morny (1841)
Comte de Paris (1863)
Sir Winston Churchill (1901)
King Fuad I of Egypt (1924)
Arthur Rubinstein (1930)
Ettore Bugatti (1931)
Sergei Rachmaninov (1931)
Prince George of Greece (1934)
The Duke of Windsor (1950)