Baume & Mercier - The Hamptons
BAUME & MERCIER NEW BRAND TERRITORY 2012
"WHY THE HAMPTONS"
The Hamptons: A Place in the Heart
The seaside has always been a place where friends and family have gone to reconnect, and to restore and rejuvenate mind and body. This is the world embodied by Baume & Mercier's "spirit of seaside living", and the atmosphere captured by the timepieces of Baume & Mercier. Of all the world's seaside destinations, there's perhaps none more iconic than the Hamptons -just a stone's throw away from the hustle and bustle of New York City, on the eastern shores of Long Island, the Hamptons have long been a getaway not just for New Yorkers but a destination spot for the whole world.
People from all walks of life meet in the Hamptons -it's this atmosphere of conviviality and authenticity that has made the Hamptons collection of watches one of the most iconic for Baume & Mercier in recent memory. The leisurely pace of life in the Hamptons reached a peak in the 1920s, when Jazz Age affluence nurtured a relaxed elegance still embodied by the Hamptons today. The importance of leisure time spent enjoying the company of family and close friends is, in today's world, more important than ever, and creates memories that last a lifetime. Baume & Mercier identifies with the Hamptons with timepieces that can both commemorate life's most important moments, and be everyday companions themselves.
The unique atmosphere of the Hamptons has made it not just a home away from home for the financial and business elite, but a world renowned artist's colony as well. For decades, well known luminaries of the arts world, including Jackson Pollock, Mark Rothko, Andy Warhol and great American writers from James Fenimore Cooper to Herman Melville to F. Scott Fitzgerald have all drawn inspiration from the Hamptons as well. The spirit not just of relaxed conviviality, but also of creativity, is captured by Baume & Mercier in its timepieces.
It's the perennial natural beauty of this timeless meeting place of sea and sky, with its mansions bathed in limpid sunlight, its serenely beautiful beaches on the Atlantic shore, and the never ending music of the ocean, that forms the inspiration for Baume & Mercier. Expressing the beauty of the harmonious rhythms of nature, and the commemoration of life's most memorable moments, the watches of Baume & Mercier are a bridge both to the outer world of the Hamptons and to an inner world of sophisticated leisure and elegance.