Omega Stainless steel Imitation Watches, Fake Omega Stainless steel Watch

Omega Constellation Co-Axial Automatic Steel and Rose Gold Men's Watch 12320382102004

I was looking for a watch-I was drawn to the Michael Kors-but they were SO much more expensive. This Omega watch is really cute and it comes with two removable links so that you can adjust the size if you have a really small wrist. This is an incredible watch for the price. It's trendy and functional. The numbers are big and makes it really chic.

---- [Rating: 5 / 5 stars]

Review by Tina Bright, From Israel Hod Hasharon

Omega Constellation Grey Dial Steel and 18kt Yellow Gold Men's Watch 12320352006001

I put this Omega watch on and went outside to see the colors...and all I could say was OMG!!! WOW!!! OMG!!! WOW!!! It is sooo beautiful, I absolutely love it!!! Thank you Heidi for making your pieces for us small wrist girls!

---- [Rating: 5 / 5 stars]

Review by The Studio, From Hussin Kota Bharu Kelantan

Omega Constellation Brown Dial Stainless Steel and Rose Gold Ladies Watch 123.20.27.60.63.001

Omega received as described. Very quick shipping and great price! Thank you!

---- [Rating: 5 / 5 stars]

Review by ELIZABETH T, From USA Dumont

It's called the Cosmic Watch and it is Swiss Made, but ironically it is not yet available as a watch. Having crossed the desks of the executives at Omega (too digital) and Google Switzerland (not functional enough), the project arrives on the market not as a wristwatch but as an application running on iOS and Android or as a luxurious desk clock or high-end touchscreen display that would make the perfect addition to a boardroom or hotel lobby. It is the world's first interactive astronomical clock in the digital era, and it's Swiss Made!
The Cosmic Watch builds on the centuries old tradition of the astrolabe as a means of displaying the rotation of the heavenly bodies in our solar system. But whereas the historical astrolabes were objects intended as decoration just as much as they were for education, the Cosmic Watch is geared much more towards the educational aspect, capitalizing on the ubiquity of smartphones and tablets around the world.

A new appreciation of time

One of the cornerstones of this approach is adding the dimension of time, which can be overlaid on any of the views in the form of a circle around the equator with an optional digital read-out if desired. Intuitively, the time can also be read against the selected location and the shadow cast by the sun gives an instant overview of where on earth it is night and day.

A "time travel" function lets you move forwards or backwards through time at varying speeds, from a sedate two minutes per second to a dizzying year per second. As you move forwards or backwards you see the trace of the movement of the planets and you can pause at any point to see the exact configuration in the solar system at that point. Furthermore, significant astronomical events such as eclipses are highlighted along the way.
Five different guides (horizon, compass, planet names, connections, celestial rings and equatorial grid) can be toggled on and off to assist with astronomical observations. Simply activating the horizon and compass, for example, then aligning north on the compass with north on the horizon, lets you easily identify the planets at a glance. On a cloudless night in mid-May I was able to pick out Mars, Venus, Jupiter and Mercury from my balcony in a matter of minutes.

The future

As with any smartphone application, the advantage of the technology is that it can regularly be updated. The developers are already working on adding new features such as real-time weather, a world-time display and equation of time function. With such features on board, the application could in future easily replace three or more existing types of application (world time, sky chart, weather). All this at a cost of just 4 Swiss francs!

The Cosmic Watch also comes packaged as two high-end luxury objects, the Vision and the Eclipse. The Vision is an interactive table clock and the Eclipse is a custom-built interactive astronomical "wall time device" using the very best touchscreen technology available.
 

The Cosmic Watch can be downloaded from Google Play and the Apple App Store.

Omega's De Ville line has long been known not only for its elegant styling but for its introduction of some of the brand's most important watchmaking innovations. For example, it was in a De Ville in 1999 that OMEGA launched its calibre 2500 equipped with a Co-Axial escapement - the component that since it was released has revolutionized mechanical watchmaking. In 2007, the De Ville Hour Vision introduced Omega's Co-Axial calibre 8500/8501, the movement that demonstrated that Omega's Co-Axial philosophy had truly come of age. And it was in the De Ville Hour Vision Annual Calendar that the Si14 silicon balance spring made its debut, offering an unparalleled level of stability and performance in a seriesproduced mechanical watch movement.

The De Ville Chronograph Omega Co-Axial calibre 9300/9301 carries on the line's tradition of classic design and its most innovative technology. It is powered by the chronograph in the brand's family of proprietary Co-Axial movements. Equipped with Omega's Si14 silicon balance spring, the timepiece is delivered with a four-year warranty. Frequent travellers will appreciate the fact that they can change the hour hand without affecting the minute and second hands - ideal for moving between time zones or for adjusting to the twice yearly time change in most parts of the world.
This new De Ville Chronograph is available with either a 42 mm 18 Ct red gold case on a brown or blue leather strap, or with a stainless steel case on a stainless steel bracelet or on a black or blue leather strap.

The 18 Ct gold model's Co-Axial calibre 9301 has an 18 Ct gold rotor and balance bridge; the stainless steel model is powered by the Co-Axial calibre 9300, which has a rhodium-plated rotor and balance bridge.
The two-zone dial has been created in a choice of opaline-silver or blue for the 18 Ct red gold models and opaline-silver or black or blue for the De Ville Chronograph in stainless steel. It has two domed sub-dials. The chronograph sub-dial at 3 o'clock has both the 60-minute and 12-hour counters so reading the elapsed time is intuitive. At the 9 o'clock position is the small seconds hand. The watch has a central chronograph seconds hand as well as 18 Ct gold diamondpolished, facetted central hour and minute hands. Its applied Roman numeral indexes are also crafted from 18 Ct gold, facetted on the sides and ends and fully diamond-polished.
The De Ville Chronograph is water resistant to 10 bar / 100 metres / 330 feet. With its combination of simple elegance and cutting-edge technology, the De Ville Chronograph Omega Co-Axial Calibre 9300/9301 is a stunning reminder of what a classic, yet highly technical mechanical watch can be.

This year's edition of the OMEGA Dubai Desert Classic golf tournament boasted a stellar roster that included three of the world's four top-ranked golfers. The stars didn't disappoint: at the end of the third round, Rory McIlory, Lee Westwood and Martin Kaymer, who entered the tournament ranked second, third and fourth in the world respectively, were in the leaderboard's top ten. But it was Spain's Rafael Cabrera-Bello who won by a single stroke over Westwood and Scotsman Stephen Gallacher.
Cabrera-Bello, who had been a stroke behind Westwood overnight, birdied the 17th hole and was able to hang on to his lead.
Cabrera-Bello was presented with the OMEGA Dubai Desert Classic trophy by His Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum and Raynald Aeschlimann, Vice President and International Sales Director, OMEGA, the tournament's title sponsor, in the fiercely contested European Tour event.
The prestigious 18 Ct red gold an OMEGA Seamaster Aqua Terra Annual Calendar was presented to Cabrera-Bello along with the tournament trophy, following a tournament that saw one of the most dramatic European Tour finishes of the season.

"We are particularly proud to present this timepiece to a winner as worthy as Rafael," said Aeschlimann. "I know that when he wears it, it will bring back memories of his extraordinary performance at this tournament." 
The watch presented to Cabrera-Bello is an OMEGA Seamaster Aqua Terra Annual Calendar with an 18 Ct red gold case and a brown leather strap. The date only needs to be adjusted once a year, on March 1. It is delivered with a four-year warranty and is water-resistant to 15 bar/150 metres/500 feet. The exclusive Co-Axial calibre 8611 is a member of the mechanical watch movement family that has signaled a revolution in the way mechanical wristwatches are being made.
OMEGA is one of the most prominent watch brands in the world and has long promoted golf as a global sport. Its title sponsorships include the OMEGA European Masters played each September in Switzerland and the OMEGA Dubai Ladies Master hosted every December in Dubai. In 2011, the brand entered into a partnership with The PGA of America and will serve as official timekeeper to The PGA Championship, one of golf's four "Majors," and the Ryder Cup when it is contested in the United States. OMEGA is also among the world's leading sports timekeepers and in 2012 will assume its Official Timekeeping role at the Olympic Games for the 25th time since 1932.

With the Seamaster Aqua Terra GMT, OMEGA introduces a new member of its exclusive Co-Axial family of movements. The OMEGA Co-Axial calibre 8605/8615 is the first of OMEGA's proprietary movements to be equipped with a GMT complication, meaning that along with the central hour, minute and seconds hands, there is a GMT hand which completes one rotation every 24 hours, making it possible to keep track of the time in two time zones.
The 43 mm case is available in a choice of metals: 18 Ct red gold or stainless steel or, in a bicolor version in 18 Ct red gold and stainless steel. The sapphire crystal on the screw-in caseback allows a clear view of the extraordinary Co-Axial movement inside. The watch is available with either a bracelet in the same metal as the watch case or with a black, brown or blue leather strap.

The dial is distinguished by the teak pattern associated with the Aqua Terra collection. The vertical lines are reminiscent of the wooden decks on luxury boats. The applied 18 Ct gold brushed and polished indexes are coated with white Super-LumiNova and the facetted hands are crafted from 18 Ct white or red gold. Like the indexes, they are coated with white Super-LumiNova which allows ease of reading in all light conditions. The GMT hand's red arrow makes it easy to distinguish the two time zones.
At the heart of the Seamaster Aqua Terra GMT is the Co-Axial calibre 8605/8615. It is part of the family of movements OMEGA introduced in 2007 built around the first practical new watch escapement to be developed in some 250 years. The Co -Axial escapement in the OMEGA calibres is used in conjunction with a free sprung-balance and its function differs considerably from that of a conventional lever escapement with index. The watch's rate can be adjusted by modifying the moment of inertia of the balance by means of two gold regulating micro screws embedded in the circular balance. This design avoids the disturbing effects of contact between the balance-spring and the index pins and therefore ensures that the stability of rate offered by the Co-Axial escapement is maintained over long periods of use. The result is reduced friction which means that there is almost no need for lubrication; the Co-Axial calibres have long service intervals and the Seamaster Aqua Terra GMT, which is also equipped with a silicon balance spring, is delivered with a four-year warranty.
The OMEGA Co-Axial calibre 8605/8615 is the first in the family to be equipped with a GMT complication. Its GMT hand has a diamond-polished red arrow, making it easy to track time in a second time zone or GMT display. Intriguingly, the GMT hand can also be used for compass orientation: when the watch is held parallel to the ground with its hour hand pointed in the direction of the sun, the GMT hand, when it is adjusted to the same time on the 24-hour GMT display, will indicate north in the northern hemisphere.

In the closing event of the PGA European Tour, the Dubai World Championship, Spanish golfer Álvaro Quirós - who signed a partnership agreement with Concord in September 2011 - made a magnificent showing to win the title on Sunday December 11th. He finished at 19 under par after carding successive rounds of 68, 64, 70 and 67, ahead of a star-studded field including world number 1 Luke Donald, who took third place. The crowd went wild at the end of a nail-biting fourth round that Quirós completed with an incredible eagle on the 18th hole (having done the same in the second round)! 
 

This outstanding achievement has earned him the admiration of golf enthusiasts around the world who have been following this showcase event with keen interest, naturally including the brand's agent in Dubai, Ahmed Seddiqi represented by Mr Mohammed Seddiqi, CEO Christophe Nicaise and Concord Regional Sales Manager Abdallah Mouaffak made a point of personally visiting the event to congratulate Quirós on his stellar performance.
 

Having started the year in the same country and on an equally positive note by notching his fifth European Tour title in February 2011 at the Omega Dubai Desert Classic (a win that featured a stunning hole-in-one in the final round), Quirós is looking forward to the upcoming season and to the fresh challenges that await him in 2012.
 

Álvaro Quirós was introduced to the game of golf at the age of nine by his father, who later persuaded him to focus on his golf game rather than his other passion, football. At the age of 19 Alvaro had a handicap of +1 and won a scholarship to the Joaquin Blume Center for High Performance in Madrid where the top Spanish athletes go to study. During this time he was selected for the Spanish under-21 golf team that won the European Masters title. After turning professional in 2004, he achieved his first significant win at the Morson International Pro-Am Challenge in 2006. This win was followed by the Alfred Dunhill Championship in 2007, the Portugal Masters in 2008 and the Commercialbank Qatar Masters in 2009. His most recent and important victories came in the 2010 Spanish Open, and in the 2011 Omega Dubai Desert Classic - his fifth European Tour title which featured a memorable hole-in-one during the final round.

At 6'3", Quirós is the longest hitter on the European tour and has topped the driving distance category in the Genworth Financial Statistics for three consecutive years - 2007, 2008 and 2009. As a youngster, Alvaro was taken under the wing of the great player and teacher Pedro Tineo who sensed the boy's talent and devoted many hours to helping him hone is technique. Quirós is now coached by former Ryder Cup player and four-time European Tour Champion Jose Riverso, whom Alvaro credits with having the best influence on his career performance to date. When asked recently to describe his sports philosophy, forged through experiences that include many successes but also unexpected setbacks and injuries, Alvaro said, "Uno de mis objetivos en la vida es disfrutarla en todo momento aunque no sea facil. Tener exito en mi trabajo y tener buenas personas a mi alrededor. ("One of my goals in life is to enjoy every moment even when things are not easy. I naturally wish to be successful in my job and to have good people around me.")

Such a statement clearly reveals that behind this rising golf star lies an eminently approachable young man with a pleasant demeanor who is deeply grounded in family values. As he explains, "I know my father, mother and brother are always there for me and they are my platform, the center of my universe". Quirós currently resides in Cadiz near his birth town of Guadiaro. He enjoys music, spending time with friends, and is an avid sports fan with a longstanding devotion to the Atletico Madrid football team. Determined to maintain a balanced approach to his life and his sport, he says: "I would like to be remembered as a long-hitting champion with many titles, but most of all as a good and fair human being."

Concord is genuinely proud of this promising new affiliation with Álvaro Quirós, who "likes the design of Concord watches because they are very elegant while still young and fresh." He will be ably representing the brand on golf links around the world - and at various press events where he will be able to share his enthusiasm for his discipline with golf aficionados around the globe.   Both partners in this association are engaged in fields where patience and perseverance are matched by boldness and inventiveness - and this winning match between the worlds of watch-making and golfing appears set to bring some exciting results. Watch this space…

Apollo 15 was the fourth of NASA's six missions to land on the Moon. It was the first to feature a long duration stay on the lunar surface and there was a greater focus on science than there had been on previous missions. Most notably, it was the first mission where the Lunar Roving Vehicle was used.

The Apollo 15 mission began on July 26, 1971; the crew landed on the Moon four days later and they wouldn't splash down until the 7th of August. The adventure had lasted more than twelve days!

Omega commemorates a successful mission
Omega has created the Speedmaster Moonwatch "Apollo 15" 40th Anniversary Limited Edition to commemorate this important and successful mission.
It is a classic Moonwatch: it has a polished and brushed stainless steel case and bracelet, a black aluminum ring with a tachymeter scale on the bezel and a domed shatterproof hesalite crystal with O etched inside. Its three subdials are arranged in true Speedmaster Professional fashion on the black dial: the small seconds at 9 o'clock, the 12-hour counter at 6 o'clock and the 30-minute counter at 3 o'clock.
Some distinguishing features
There are also some features which distinguish the "Apollo 15" 40th Anniversary model from the classic Speedmaster Professional. This Limited Edition timepiece has a minute track in blue, white and red - the three colors of the Apollo 15 patch. There is a blue ring around the small seconds subdial; there are white and red rings around the 12-hour and 30-minute counters respectively.
The screw-in caseback is embossed with an image of the Lunar Rover and the words "APOLLO 15" and "40th ANNIVERSARY". The outer circle of the caseback is black chrome engraved with "THE FIRST WATCH WORN ON THE MOON", "JULY 30, 1971" and the limited edition number.
An iconic movement
At the heart of the Speedmaster Moonwatch "Apollo 15" 40th Anniversary Limited Edition wristwatch is the classic Omega caliber 1861, the same manual-winding chronograph that equips the legendary Speedmaster Professional.
The Omega Speedmaster Moonwatch "Apollo 15" 40th Anniversary was created in an edition limited to 1,971 pieces.

Being a direct neighbour to world famous boutiques of Louis Vuitton, Omega, Van Cleef & Arpels, the distinguished customer may, since May 2nd, see, listen and feel some 50 handcrafted master-pieces in a space of 68 m2.

Traditional music boxes, contemporary design objects, singing birds, personalized gifts - 150 years of traditional swiss craftsmanship are here to proof that this traditional manufacturer from the Swiss Jura has established itselfs at the top of individual luxury brands.

First part 1957 -1969 (second part for the end of the year)
Bilingual book: ENG / FRA

Complete guide, full of useful information, allowing you to start a collection or continue one confidently: The OMEGA Speedmaster is a watch whose appearance, functions and history awaken a feeling of fascination and fulfilment in us.
This guide starts by some key dates followed by some questions and answers on the brand, the model, the case, the lugs, push-buttons, case backs, etc.. all necessary detail in order to identify a real Speedmaster.
ORDER BOOK

OMEGA has created a special watch - the Hour Vision Blue - in support of ORBIS International's fight against preventable blindness. Working closely with OMEGA on the project is actor and brand ambassador Daniel Craig.

The elegant Hour Vision
The OMEGA Hour Vision Blue wristwatch is a special edition of the stunning Hour Vision. It has a 360° see-through case-body which is set in a robust 41 mm stainless steel outer case.
The Hour Vision Blue is equipped with OMEGA's Co-Axial calibre 8500, the movement that signalled a revolution in series-produced mechanical watchmaking. The self-winding watch is an officially certified chronometer, a testimony to its precision and performance. Its Co-Axial escapement on three levels means that the hour hand can be adjusted independently of the minute and seconds hands - ideal for travellers who regularly need to change time zones.
The Co-Axial movement can be observed through sapphire crystal in the polished, screwed caseback. The Hour Vision Blue is water resistant to 10 bar / 100 metres / 330 feet.
Adding distinction to the timepiece is its sun-brushed blue dial designed especially for the appropriately named Hour Vision Blue. It has 18 Ct white gold facetted hour, minute and seconds hands and features a date window at 3 o'clock. The OMEGA Hour Vision Blue is presented on a black leather strap.

OMEGA and ORBIS International
OMEGA will donate a minimum of a million dollars to ORBIS International over the next four years and looks forward to its partnership with a remarkable organization that has carried out programs in 88 countries and trained some 250,000 health care professionals while delivering quality eye care to more than 12 million individuals around the world.

WORLDTEMPUS - 28 October 2010

Luigi Macaluso, affectionately called Gino by those who knew him, led a multicultural life and can lay claim to having successfully resuscitated the Girard-Perregaux brand, integrating it into a group and making it a major independent player in the haute horlogerie scene.
Having been a successful rally driver and obtaining a degree in architecture - a sure sign of the Italian national's good taste - Macaluso, born in 1948, took a job with Omega's new Italian subsidiary in 1975. In 1982, he founded his own company, Tradema, and became a watch wholesaler in Italy for brands as reputed Breitling. One of the brands he sold through Tradema was Girard-Perregaux, and it wasn't long before he was offered shares in the Swiss brand. A few short years later, the entire company was proposed to him, and thus it came about that he went to La Chaux-de-Fonds in 1992 to polish up a grand old name as its owner.

Macaluso had a place of residence in Switzerland's third largest French-speaking city, but he always retained an apartment in Turin and a farm in Tuscany.
Macaluso's systematic acquisition of property around the main Girard-Perregaux factory building located on Place Girardet made it possible to cleanly separate production workshops, representation space, and management offices for his group's two watch brands Girard-Perregaux and JeanRichard from each other while keeping them connected by short pathways. Villa JeanRichard and its museum for tools and tooling machines is located just a few steps away from the Girard-Perregaux Museum within Villa Marguerite, and in between them the main factory and manufacturing buildings pretty much take up the rest of the block. Acquisition of suppliers for case and bracelet manufacture and the consistent quest for quality in Girard-Perregaux's own four manufacture movements combined with prestigious strategic alliances such as Ferrari and the BMW Oracle returned Girard-Perregaux to its former status. This was aided by the creation and continuation of historical delicacies such as the Three Golden Bridges Tourbillon and the Laureato line.
Macaluso's two sons (he is also survived by two daughters) joined his company close to a decade ago. Massimo (who also raced cars like his father) is currently president of JeanRichard, while Stefano (who studied architecture in Turin) became vice-president of Girard-Perregaux a few years ago.
Macaluso sold 23 percent of the Sowind Group's capital to PPR in 2008. PPR owns such prestigious brands as Gucci, Boucheron, and Bedat. Boucheron's prestigious jewelry designs are powered exclusively by Girard-Perregaux's manufacture movements.

Following publication of sales figures on January 20, 2010, we now present the unaudited Group key figures. This advance information will be followed by the distribution and discussion of the detailed annual report at the press conference scheduled for March 11, 2010.
•   Group gross sales of CHF 5 421 million, on comparable basis (excluding 2008 divestmentsof Sokymat and Michel) -6.3% at constant exchange rates and -8.1% in total lower than in the record year 2008.
•   Watch segment sales with a decrease at constant rates of -5.5% largely outperform Swiss Watch Federation export sales (-22.3% in 2009), gaining market shares for the Group in practically all price segments and markets.
•   Operating profit reaches CHF 903 million or 17.6% on net sales (versus 21.2% in 2008), with a very b performance in the second half-year (EBIT margin of over 20%) despite currency losses of CHF 105 million versus 2008.
•   Net income amounts to CHF 763 million, -8.9% less than in 2008, with 14.8% of net sales exactly the same as in the previous year.
•   Substantial equity of CHF 6 billion or 77.6% of total balance sheet (versus 75.3% in the prior year).
•   Dividend 2009 proposed: CHF 0.80 per registered share and CHF 4.00 per bearer share.
•   At the Annual General Meeting, the Board of Directors will propose reelection of its current members and in addition the election of Jean-Pierre Roth and Georges Nicolas Hayek as new Board members.
•   A good start so far in 2010, January sales representing the second-best month of January in the history of the Group, with an excellent outlook for the Group for the rest of this year.
 

Group Overview
 
In a very challenging year 2009 with a worldwide recession, the Swatch Group recorded gross sales of CHF 5 421 million, a decrease of -6.3% on a comparable basis (at constant exchange rates and excluding 2008 divestments of Sokymat and Michel) compared to the record year 2008. This performance is substantially better than the export figures published by the Swiss Watch Federation (-22.3% in 2009), which means that the Group has once again increased its market shares in practically all price segments and markets. Foreign currencies negatively impacted sales by CHF 105 million or -1.8%, mainly in the second half of 2009. The month of December 2009 showed a very positive sales trend in the watch segment (+28.8% versus December 2008), with clear signs of market normalization.
 
After a temporary setback in the first half of 2009, the Group's operating margin improved considerably in the second half year and achieved 17.6% (21.2% in 2008) for the full year. The main driving force was the watch segment, with a very convincing operating margin. Taking into account that foreign currencies as well as the gold price, an important raw material for the Group's watches, did not develop in our favor, this represents a very positive achievement. In addition, the Group preserved jobs for its employees, maintained b marketing activities and kept investment at a very high level.
 
Net income decreased by 8.9% to CHF 763 million compared to CHF 838 million in the previous year, and, at 14.8%, the net margin remained at the same level as in 2008. The Group's balance sheet is still solid, with an improved equity ratio of 77.6% as at December 31, 2009 compared to 75.3% in the previous year, and also a much higher cash position. The average return on equity was a remarkable 13.3%.
 
The Board of Directors of the Swatch Group will propose the following dividend for 2009 to the Annual General Meeting on May 12, 2010: CHF 0.80 per registered share and CHF 4.00 per bearer share. Furthermore, besides the planned reelection of the current Board members, Jean-Pierre Roth, former Chairman of the Governing Board of the Swiss National Bank, and Georges Nicolas Hayek, Group CEO, will be proposed for election as additional Board members at the Annual General Meeting.
 
Outlook for 2010
The Board of Directors and the Executive Group Management Board are very confident of achieving further organic sales growth and improved margins in 2010. The main reasons for this positive outlook are the excellent start in 2010, increasing order entries as well as the improving economic environment and market confidence worldwide. In addition, the Group's positioning in all market segments and its broad geographical presence represent important success factors in the watch industry. The solid balance sheet and the improved capability to generate cash flow will bring the Group in an even ber position than before the financial crisis.
Omega's mission as official timekeeper at the Winter Olympics 2010 in Vancouver, starting at the end of this week, is one of many positive factors that will improve sales in 2010. Furthermore, the opening of the Swatch Art Peace Hotel mid 2010, during the World Exhibition in Shanghai, will represent another milestone for the Group. In order to gain further market share and strengthen its worldwide presence, the Group will also take advantage of interesting opportunities in the different markets.
 

Like the other OMEGA Boutiques, the new location features the brand's four main watch families, Speedmaster, Seamaster, Constellation and De Ville. In addition to the timepieces on which OMEGA has built its reputation since 1848, the Boutique at the airport in Geneva features OMEGA's Fine Jewellery and Fine Leather Collections as well as the new Aqua Terra Eau de Toilette pour Homme, OMEGA's first fragrance.
OMEGA will be adjacent to the Hour Passion Boutique established by its Swatch Group partner Tech-Airport, a leader in airport distribution for watches and jewellery. The Boutiques are in the Airport's Departure Transit Zone.

The OMEGA Boutique at the Geneva International Airport has a retail space of 35 square metres.
OMEGA also has boutiques in Geneva's city centre as well as in Zurich, Lucerne, Berne, and Interlaken.

The advertisements feature photographs of Omega's brand ambassadors sporting loupes, the magnifying glasses favoured by watchmakers.

 
Inspired by Omega's award-winning advertisement
The visuals were inspired by Omega's award-winning "Watchmaker Wanted" campaign, which featured a Greg Williams photograph of George Clooney wearing a lab coat and a loupe.

In one of the new advertisements, Apollo 11 astronaut Buzz Aldrin, the first man to walk on the Moon wearing an Omega Speedmaster, appears with the headline, "It's not rocket science. But it's close."
Formula One superstar Michael Schumacher's Co-Axial advertisement describes the steady, constant performance of the movements with the legend, "When faster isn't better."
All of Omega's high-flying ambassadors are taking part in the campaign including George Clooney, Michael Phelps, Nicole Kidman, Cindy Crawford, Zhang Ziyi, and Sergio Garcia.

The advertising texts have been written with reference to the ambassadors' professional fields of endeavour and an aspect of Omega's Co-Axial movements. Swimmer Phelps's ad talks about the importance of timing. Super model Crawford's copy is about the fashion statement made by the movements.

The other "stars" in the adverts: Omega's Co-Axial calibres
The Co-Axial escapement, introduced in 1999, was the first practical new watch escapement to be developed in some 250 years. The escapement is, in simple terms, the heart of the mechanical watch. It maintains the oscillations of the balance, the watch's regulating mechanism. The Co-Axial Escapement reduces the friction among the parts that transmit energy from one component to another, resulting in longer service intervals, a reduced need for lubrication and, above all, greater stability of the watch's precision over time.  
Since 2007 Omega has been producing its exclusive Co-Axial calibres in house comprising more than 200 parts.

 
 "Co-Axial has been a turning point"
Commenting on the advertisements, Omega president Stephen Urquhart said, "T