Discount Omega Automatic Replicas, High Quality Omega Automatic Replica

Omega Musem Collection N° 1 "Pilots 1938" (5700.50.07)

Item as described, thank you

---- [Rating: 5 / 5 stars]

Review by Carolyn J Henry, From Spain La Palma Del Condado (huelva)

Omega Constellation Double Eagle Co-Axial Chronograph Ladies Brown (121.57.35.50.13.001)

I bought this Omega Constellation Double Eagle Co-Axial Chronograph Ladies Brown (121.57.35.50.13.001) watch for my girlfriend and she loved it. This is a great value for the watch.

---- [Rating: 5 / 5 stars]

Review by Edgar w, From California Mountain View,

Omega De Ville Prestige Silver Dial Black Leather Men's Watch 424.13.40.21.02.001

Love this Omega De Ville Prestige Silver Dial Black Leather Men's 424.13.40.21.02.001 watch for training and shorter races where 10 laps is enough memory. Small and lightweight. Wore it in a short triathlon and it was great. Previous water-reistent watches I've had were bulky. Price was right!

---- [Rating: 5 / 5 stars]

Review by Kurt Miller, From United States Hinsdale

The Winston Cluster is one of the House of Harry Winston's most coveted jewelry designs. In these jewels, fancy-shaped diamonds are set with minimal metal at varying angles to each other, resulting in a cluster of pear, marquise-shaped and round brilliant diamonds that has depth and remarkable brilliance. Transformed into highly dimensional sculptures, diamonds appear to float in their settings, emphasizing the inherent beauty and fire of each different shaped diamond.

At the the Omega - De Ville Prestige 'Butterfly' launch on October 2, 2014 in Seoul, Nicole Kidman was wearing a Wreath diamond necklace, a Winston Cluster diamond bracelet, a diamond Links bracelet and a Qipao diamond ring.

The Geneva Watchmaking Grand Prix Jewellery category comprises 16 watches, which are intended for women, the sole exception being the Diamond Resilience by Speake-Marin - of which the understated charm in comparison with the other competitors, along with the 42 mm diameter, make it entirely suitable for a man's wrist.

When the priority is firmly placed on the jewellery nature of a model, with an abundance of precious materials and stones, as well as gem-setting expertise, watchmaking is naturally relegated to a background role. Only four of the 16 watches in the Jewellery category house a mechanical movement (Hermes, Speake-Marin, Omega and Champs-Elysees) and all except two (Omega and Speake-Marin) display only the hours and minutes. So for now let's forget about horological techniques and complications, and allow ourselves to be borne on the wings of a jewellery dream.

Vivid colours
While diamonds are the undisputed stars on the jewellery watch scene, some of the creations in this category are graced with resplendent colours. Such is very much the case with the models in de Grisogono's Grappoli collection, of which the sparkling precious stones - orange or blue sapphires, emeralds and amethysts - are briolette-cut around the white gold case and undulate with each flick of the wrist. The dial and bezel are adorned with the same stones, but arranged in a snow setting, while the pearl-like beads of the galuchat strap lend an additional precious touch to the watch.

The Hortensia secret watch by Chaumet unfurls the tender colours of a splendid bouquet of flowers sculpted in gold, opal and tourmaline, daintily concealing the natural white mother-of-pearl dial. A large pear-shaped pink tourmaline prolongs this delightful garden on the 6 o'clock lug of the pink satin strap.

The black and white dial of the Arceau Temari model by Hermes - echoing the ancestral Japanese folk art "balls" known as temari - is created by a traditional gem-set pattern of diamonds and onyx marquetry, while the white gold case is graced with a snow setting of 700 diamonds that renders each piece truly unique. The watch houses the Manufacture Hermes H1912 movement, of which the mainplate is graced with circular-grained and snailed finishes, while the bridges and the oscillating weight are satin-brushed and engraved with the H for Hermes.

A flurry of diamonds
The models presented by Boucheron, Chanel, DeLaneau and Louis Vuitton focus entirely on diamonds, at the expense of any other precious stones, while showcasing resolutely different designs and case shapes. The rectangular case typical of Boucheron, along with the bezel, dial and bracelet of the Reflet Pompon watch, are entirely set with round and baguette-cut diamonds. The couture-inspired detachable pompon (tassle) that may be worn as a pendant undulates like a supple fabric - in this instance replaced by a diamond pave setting.

At Chanel, Mademoiselle Gabrielle's famous lion is back with a roar, taking pride of place on the spectacular Lion Mosaïque watch in white gold and diamonds. The bracelet of this model takes the form of an imposing lion's head in three-quarter profile that looms larger than the watch case itself. This creation is inspired by Byzantine mosaics, echoed in the geometrically-cut shapes of the variously sized diamonds.

Each model in the Grace collection by DeLaneau is unique and the one competing in this year's Geneva Watchmaking Grand Prix is the Grace Pear Diamonds watch with its 48.48 carats of diamonds. The broad wraparound bracelet is composed of 352 cascading pear-shaped diamonds, rose-cut according to an ancestral technique. Emerging from the middle is a round white gold case topped by a bezel and framing a dial set with a total of 268 gems.

The Dentelle de Monogram watch by Louis Vuitton exudes an extremely pure design with its dainty 30 mm white gold case and its riviere-style bracelet set with round diamonds. The shimmering mother-of-pearl dial picks up the Dentelle (lacework) motif of the eponymous jewellery collection and clothes it in diamonds.

Faced with such a dazzling array of charms, the watchmaking experts of the Geneva Watchmaking Grand Prix will be able to rely on gemmologist and jeweller Claude Sfeir to help them decide between these stunning competitors.

Jan Edöcs will also continue to be a senior partner at the business and financial consulting group Consalve AG, whose services Hanhart already employed in the past. The 42-year-old Edöcs has more than 20 years' experience in the watch industry (Omega, Swatch Ltd., Versace, Milus International SA) and has proven experience in business management. Ronald Grob, previously interim CEO, will continue in future as a consultant at Hanhart. Production in Gutenbach will continue to be led by Klaus Eble, who has more than 40 years of service with Hanhart and is regarded as an expert in the production of precision timepieces.

Hanhart will be taking part at Baselworld 2013 (25.04. - 02.05.), presenting its new products at hall 2.0, booth E15.
The tradition-rich Hanhart brand was founded in 1882. The company is renowned for the production of functional instrument watches for use on land, sea and in the air. Since 2010 Hanhart is belonging to the Gaydoul Group.

Yesterday in London's chic New Bond Street, Sotheby's auction house undertook what was certainly its most high-profile auction of the year: selling the horological remains of George Daniels' life.
At precisely 2:30 GMT, the elite of the horological auction world crowded into Sotheby's posh auction room to witness - or possibly bid on - the 137 items left in Daniels' collection at the time of his death in 2011.
 

Daniels can rightly be viewed as the first independent, a talented watchmaker who practically led this movement of the mechanical renaissance by example. He was revered by the other independents - as F.P. Journe's platinum Chronometre Souverain (lot 27) gift to him shows - and inspired them in their own work. "This auction will set the precedent for other independents' work," Geoffroy Ader, head of Sotheby's Geneva, remarked.
Daniels is best remembered for inventing the co-axial escapement, which was industrialized and is now in serial use by Omega, though as his protege and only apprentice Roger Smith pointed out, "He made everything by hand, every part of the watch." His 37 unique pocket watches remain so one-of-a-kind because they were indeed manufactured by his own two hands and because each one represented a new technical experiment.

Daniels was a collector of automobiles, cameras, and timepieces. As an expert in the history of horology, he also traded in very high-end vintage timepieces and was an adviser to Sotheby's for much of his career. Much of the proceeds of the auctions surrounding these objects will benefit the George Daniels Educational Trust, a charity he set up before his passing to benefit the higher education of pupils studying the disciplines of horology, engineering, medicine and building construction. Financial aid from the trust is granted to students nominated by City University London and jointly the Worshipful Company of Clockmakers and The British Horological Institute.
Auction results
Many pieces in the auction were highly anticipated, and the top lot performed as expected, which is probably why it did not elicit applause from the polite gathering of aficionados: the Space Travellers Watch, a large Lepine-style pocket watch complicated beyond belief and ahead of its time in terms of added technology. Smith explained that Daniels had created it in honor of man's first landing on the moon (hence the name). The bidding on it was spirited and included a prominent local London retailer, who dropped out before it crossed the one-million-pound mark. Bidding topped out at 1,150,000 pounds before commission.

The second most expensive lot came in at 1,100,000 pounds before commission: an ebony-encased striking table clock by Joseph Knibb from 1677. It has royal provenance, which is probably what at least partially spurred the heated bidding for it. As expected, Daniels' own pieces did remarkably well, with the Grand Complication wristwatch hammered at 780,000 pounds before commission.
Anther notable lot was an Urban Jurgensen wristwatch modified by Daniels to include a slim version of the co-axial escapement, which was sold to the Jurgensen Museum via telephone for 50,000 pounds before commission. And, naturally, the Journe piece was notable for the above-mentioned reasons. It sold for 36,000 pounds before commission.
The Sotheby's team and other notables present at the auction were pleased with the results, totaling 8,285,139 pounds after commission (and beating the pre-sale estimate by more than 3 million pounds). About 8 million pounds of that will go to the George Daniels Educational Trust.
 

A Timely Perspective - 5 November 2012

The Omega Speedmaster chronograph was created in 1957 and has always been regarded as a high-precision sturdy, reliable watch. In 1969, it made history as the first watch to be worn on the moon. This week, it was the watch I relied on during hurricane Sandy, the subsequent power outage for six days and the clean-up after the fact.

This Speedmaster Automatic Chronometer is a superb watch. Housing the self-winding Omega 3304 caliber, the watch is a chronograph and officially certified COSC chronometer. I love the feel of the automatic movement and its self-winding capabilities - you know you have mechanics on the wrist with this watch. For me, even though time wasn't essential during the blackout, I needed to know the time and date and with this watch I was certain it wouldn't die as a quartz watch might if its battery ran out during the long days and dark nights. 

Additionally, during the aftermath and the cleanup outside, I knew it was rugged enough to go the distance hauling logs, brush and debris off the pool and out of the yard. While I didn't use the tachymeter bezel, I did, in fact, use the chronograph to track how long it took to get just the one big tree off the pool: 6 hours, 22 minutes and 10 seconds. After that, I stopped timing the take down of the other fallen seven trees. It was tiring work but the watch kept up! I love this timepiece. Retail is about $4,900 - and at that it is a steal.

In SKYFALL, to be released in autumn of 2012, James Bond will take to the screen for the 23rd time with Daniel Craig again assuming the role of the world's favourite secret agent. And once again, 007 will wear an OMEGA Seamaster.
To celebrate its seventh performance in a supporting role in a Bond film, OMEGA is launching the Seamaster Planet Ocean 600M"SKYFALL" Limited Edition watch.

Like every Planet Ocean, the new watch is ready for underwater adventure. Equipped with a unidirectional rotating diving bezel and a helium escape valve, the watch is water resistant 60 bar / 600 metres / 2000 feet. The watch has a 42 mm brushed and polished stainless steel case and a matching patented screw-and-pin bracelet whose divers' clasp is engraved with "007". The rotating diving bezel is distinguished by its matt black ceramic ring with a chromium nitride diving scale.
The applied indexes on the matt structured black dial are coated with white Super-LumiNova emitting a blue light as are the polished, facetted rhodium-plated hands. The exception is the minute hand which emits a green light, as does the dot on the diving bezel. This feature makes it easy for divers to keep track of their time at a glance. At the 7 o'clock position is a 007 logo and at 3 o'clock, there is a date window.
The Seamaster Planet Ocean 600M SKYFALL Limited Edition is powered by OMEGA's exclusive new Co-Axial calibre 8507. SKYFALL 007 is on its rotor in black-varnished engraving. The movement is visible through sapphire crystal in the brushed screw-in caseback.
Along with OMEGA's industry-changing Co-Axial technology, the watch is equipped with an "Si14" silicon balance spring. The combination is so stable and reliable that the Planet Ocean comes with a full four-year warranty.
The Seamaster Planet Ocean 600M SKYFALL wristwatch is being produced in an edition limited to 5,007 pieces and is delivered in a special presentation box.

The Omega Black Dial Constellation Calendar watch was gifted to Elvis' longtime friend and confidante Charlie Hodge, a musician who played with Presley and who was honored at the 2007 Rock and Roll Hall of Fame induction ceremony. Hodge recalls, "… several times I told Elvis how beautiful his watch was... and he took it off his wrist and gave it to me."

The self-winding, center-seconds, water-resistant, stainless steel and pink gold-capped chronometer wristwatch with black dial was produced circa 1960. The winner of this watch, expected to sell for $10,000 - $20,000, will receive a letter of attestation signed by Hodge.
Few watches owned by Elvis remain from this era and considering his professional relationship with Hamilton watches and sizable collection of Hamilton and Rolex watches, this Omega is truly unique.
"This is an important piece of history sure to appeal to Elvis fans, collectors of music memorabilia and watch aficionados," says Evan Zimmermann, President and CEO of Antiquorum.
The Omega Constellation is one of 269 remarkable timepieces, including rare Patek Philippe, Piaget, Ulysse Nardin and Jaeger-LeCoultre wristwatches, to be featured at the auction. A Patek Philippe Ref. 5016 in 18K yellow gold with a custom grey dial is estimated to fetch $450,000 - $ 650,000 and a limited edition Jaeger Le-Coultre Gyrotourbillon in platinum is expected to sell for $ 250,000 - $ 350,000.
The collection will be previewed in New York from June 9 - 11.
www.Antiquorum.com

Omega's De Ville line has long been known not only for its elegant styling but for its introduction of some of the brand's most important watchmaking innovations. For example, it was in a De Ville in 1999 that OMEGA launched its calibre 2500 equipped with a Co-Axial escapement - the component that since it was released has revolutionized mechanical watchmaking. In 2007, the De Ville Hour Vision introduced Omega's Co-Axial calibre 8500/8501, the movement that demonstrated that Omega's Co-Axial philosophy had truly come of age. And it was in the De Ville Hour Vision Annual Calendar that the Si14 silicon balance spring made its debut, offering an unparalleled level of stability and performance in a seriesproduced mechanical watch movement.

The De Ville Chronograph Omega Co-Axial calibre 9300/9301 carries on the line's tradition of classic design and its most innovative technology. It is powered by the chronograph in the brand's family of proprietary Co-Axial movements. Equipped with Omega's Si14 silicon balance spring, the timepiece is delivered with a four-year warranty. Frequent travellers will appreciate the fact that they can change the hour hand without affecting the minute and second hands - ideal for moving between time zones or for adjusting to the twice yearly time change in most parts of the world.
This new De Ville Chronograph is available with either a 42 mm 18 Ct red gold case on a brown or blue leather strap, or with a stainless steel case on a stainless steel bracelet or on a black or blue leather strap.

The 18 Ct gold model's Co-Axial calibre 9301 has an 18 Ct gold rotor and balance bridge; the stainless steel model is powered by the Co-Axial calibre 9300, which has a rhodium-plated rotor and balance bridge.
The two-zone dial has been created in a choice of opaline-silver or blue for the 18 Ct red gold models and opaline-silver or black or blue for the De Ville Chronograph in stainless steel. It has two domed sub-dials. The chronograph sub-dial at 3 o'clock has both the 60-minute and 12-hour counters so reading the elapsed time is intuitive. At the 9 o'clock position is the small seconds hand. The watch has a central chronograph seconds hand as well as 18 Ct gold diamondpolished, facetted central hour and minute hands. Its applied Roman numeral indexes are also crafted from 18 Ct gold, facetted on the sides and ends and fully diamond-polished.
The De Ville Chronograph is water resistant to 10 bar / 100 metres / 330 feet. With its combination of simple elegance and cutting-edge technology, the De Ville Chronograph Omega Co-Axial Calibre 9300/9301 is a stunning reminder of what a classic, yet highly technical mechanical watch can be.

So much has been written about the rigorous testing that led to the Omega Speedmaster's being the only watch qualified for every manned NASA mission that it is easy to forget that the very first Omega worn in Space was the Speedmaster that astronaut Wally Schirra wore during his Mercury Atlas 8 mission in October of 1962. To commemorate the 50th anniversary of the first Speedmaster to orbit the earth, OMEGA has created the Speedmaster "First Omega in Space" in honour of Wally Schirra and his historic wristwatch.

The Omega Speedmaster "First Omega in Space" edition recalls the watch that Schirra bought at a jeweller in Houston more than half a century ago. Inside its 39.70 mm polished, brushed stainless steel case is the legendary self-winding calibre 1861, which earned its reputation as the movement in the legendary Omega Speedmaster Moonwatch. There is a black aluminium bezel ring with a tachymetric scale.
Visible through its box-form, scratch-resistant sapphire crystal is the classic varnished black dial that for 55 years has made the Speedmaster the world's definitive chronograph: the 30-minute and 12-hour counters are located at 3 o'clock and 6 o'clock respectively and the small seconds sub-dial is at 9 o'clock. It has white transferred indexes; the hour markers and hour and minute hands are coated with Super-LumiNova.
The watch has a screw-in stainless steel caseback which is embossed with Omega's original seahorse emblem, the words "THE FIRST OMEGA IN SPACE" and "OCTOBER 3, 1962", the date of the Mercury Atlas 8 mission. The Speedmaster "First Omega in Space" is a numbered edition and its number is engraved on the caseback.

The Omega Speedmaster "First Omega in Space" chronograph is presented on a brown leather strap with beige stitching. The watch is water resistant to 5 bar / 50 metres/ 167 feet. This classic Speedmaster is a fitting way to celebrate the beginning of an adventure that would ultimately lead to six lunar landings and half a century of space exploration.

OMEGA celebrated the fiftieth anniversary of the first James Bond film with the launch of two commemorative limited edition watches, a press conference and a showcase of props from every James Bond film at its new Westfield Stratford (England) boutique.

The event was opened by OMEGA president Stephen Urquhart, who welcomed media and guests and talked about his brand's relationship with the film franchise. He said, "James Bond is unmatched as a cultural icon and we are excited to be celebrating half a century of great adventure films featuring the world's favourite spy. We are also happy to have the opportunity to display items from every one of those films. I know that the showcase will bring back a lot of cinematic memories." Stephen Urquhart was joined by OMEGA's vice president and head of product development, Jean-Claude Monachon, who introduced two Seamaster Diver watches that OMEGA has released to commemorate the milestone. Released in two sizes, the new Seamaster Diver is distinguished by a red "50" on its diving bezel, a reminder that it is celebrating a special anniversary. Also at the press conference was Lindy Hemming, the Oscar-winning costume designer who chose the OMEGA Speedmaster as 007's watch in GoldenEye in 1995. Asked about her selection of the OMEGA Seamaster with the blue dial, she said "I was convinced that Commander Bond, a Naval man, a diver, and a discreet gentleman of the world would wear this watch as opposed to the one everyone expected me to use."

She added, "I had also known contemporaries when I was in my twenties who were military and naval, and some who worked in field of energy and electricity, who all swore by their Omegas. Therefore, as one of the early tasks in designing the new Bond, Pierce Brosnan, I went to a props and hand props meeting and argued for the use of Omega, which I had of course first investigated to make sure they would be interested in placing their watches on Bond!" Bond film props and gadgets on display The showcase which opened on Wednesday features props from all 22 previously released Bond films. The Parahawk from The World is Not Enough is displayed outside the boutique; it attracted considerable attention from shoppers in the mall who were pleased to enter the boutique to see a wide range of props that includes a Dom Perignon champagne bottle from Dr. No, a flask bomb used in A View to Kill, super-villain Jaws' teeth from The Spy Who Loved Me and Bond's piton gun from GoldenEye.

The showcase continues through Friday February 24th at the OMEGA Boutique at the Stratford Westfield Mall and is open to the public.

OMEGA has renewed its commitment to helping grow the game of golf around the world. This Seamaster Aqua Terra "Golf", with the distinctive green elements on its dial, fashionably identifies itself with a truly global sport.

The watch, which features a 41.50 mm brushed and polished stainless steel case and a polished bezel, has a black dial with the vertical lines that define OMEGA's popular Aqua Terra Collection. The indexes are crafted from brushed and polished 18 Ct white gold and there is a date window at 3 o'clock.

With its green transferred "Seamaster" name and the numbers on the minute track (60, 5, 10, 15, etc.), the watch recalls the verdant courses where golf's great events are contested. The central seconds hand is also distinguished with a green tip.

The Seamaster Aqua Terra "Golf" is powered by the OMEGA Co-Axial caliber 8500, the movement that, when it was introduced in 2007, signaled a revolution in mechanical watchmaking. Equipped with the first practical new watch escapement to be introduced in some 250 years, the Co-Axial movement delivers outstanding chronometric performance which will be maintained over a longer period of time than those with a traditional Swiss lever escapement.

As a result there are longer service intervals and OMEGA guarantees the timepiece for four years. The hour hand can be changed independently of the minute and seconds hands allowing travelers to adjust the time easily when they change time zones.

The Seamaster Aqua Terra "Golf" wristwatch features OMEGA's patented screw and pin stainless steel bracelet and is water resistant to 15 bar / 150 metres / 500 feet.

One of the brightest new stars in Omega's Constellation family is the Co-Axial 27 mm in 18 Ct red gold. It is not only uncompromisingly elegant but equipped with the brand's proprietary Co-Axial calibre 8521, from Omega's family of mechanical movements widely considered to be among the world's finest.

The luxurious timepiece's brushed case with polished claws is crafted from 18 Ct red gold. The matching bracelet has brushed links and polished bars set with 144 full-cut diamonds totalling 0.54 carat. The bezel is paved with 32 full-cut diamonds with a total weight of 0.50 carat. The screw-in caseback features a sapphire crystal that reveals the perfection of the Co-Axial movement inside.
The mother-of-pearl dial is completed with, appropriately, a constellation of applied 18 Ct red gold stars, some that are raised and others with a recessed profile. There is a trapezoidal date window at 3 o'clock. The polished and facetted 18 Ct gold hour and minute hands are coated with white Super-LumiNova, making them easy to read even in limited lighting conditions.
The Co-Axial movement at the heart of the Constellation is equipped with OMEGA's Si 14 silicon balance spring. The dimensions of the movement have allowed Omega to introduce its proprietary Co-Axial technology in a 27 mm wristwatch for the first time. The combination of the Co-Axial calibre 8521 and the silicon balance spring offers so much stability that Omega offers the stunning timepiece with a four-year warranty.
The Omega Constellation Co-Axial 27 mm is water resistant to 10 bar / 100 metres / 330 feet. An 18 Ct yellow gold model is also available.
The Omega Constellation Co-Axial 27 mm was designed for the woman who cares as much about the mechanical movement inside the case as she does for its breathtaking beauty.

One of the major introductions from Baselworld 2011 was, of course, Omega's new chronograph caliber. I was therefore quite disappointed when a Swatch Group scheduling glitch occurred and I missed my chance to see it. "These things happen," I thought and did my utmost to try to get down to the factory in the ensuing months - to no avail. I just seemed destined to miss out on seeing what I suspected was going to be a truly excellent product. In October, my chance suddenly appeared: my French-language colleague at Worldtempus Louis Nardin had arranged a test period with just this watch (

read his story here). Sometimes I am amazed at the way things work out.
 

The legend
Despite a reminiscent resemblance to Rolex, the Speedmaster has been able to carve out a fixed place for itself in history thanks to the legendary journey it took to the moon on the wrist of Neil Armb in 1969. Back then this watch originally introduced in 1957 ran on a manually wound Lemania that Omega called Caliber 321.
It's hard to mess with a legend and come out on top, but Omega has done an admirable job of it. This beefed up version of the Speedmaster measures a full 44.25 mm in diameter. It is perhaps this large size that gives it such a different feel and look as compared to the previous versions, which were either 38 or 39 mm.
 

The obvious
Aside from the size, aficionados will notice a few obvious differences between this new version and previous, more classic versions. The chronograph totalizers are bicompax rather than tricompax, a date window has been added to the 6 o'clock position and the ten-minute/stop-second numerals have been left off the new dial design. These three design elements alone have been enough to raise the hackles of collectors, leading some to even ask me outright while I was wearing the watch, "Is this a proper Speedmaster?"
While this is a question that can only be answered individually, my answer to this question would be a resounding, "Yes, it is a proper Speedmaster." A dial - which is the most important and doubtlessly the deciding factor in any wristwatch - is always a question of balance and proportions. While the dial has been slightly transformed, this was necessary because the entire size of the case had changed, making it more contemporary. 
Also, in my estimation, the changed elements serve to clean up the dial a bit and make it fresher and cleaner. This, naturally, precludes that it loses a bit of its instrument character, but then so be it. The end look is attractive and compelling, a fact that I came to appreciate more and more as I wore this flawlessly functioning chronograph.
Also, and this is important for me, the changed proportions, cleaner dial and bicompax chronograph totalizers make it appear less Rolex-y than its predecessors. I know I risk some backlash with that statement, but it has always been a detracting factor in my eyes. The transformation is a good one.
 

The caliber
The original Speedmasters ran on Lemania movements, which were not created specifically for this model. This new Speedmaster, which is officially named Speedmaster Moonwatch Co-Axial Chronograph (Reference 311.30.44.51.01.002), is the first to be fitted with a movement that was created specifically for it. Omega Caliber 9300 is automatic, column wheel-controlled, and contains a co-axial escapement with a free-sprung silicon balance spring and two serially operating spring barrels for 60 hours of power reserve. Though I did not time the chronograph on a Witschi (that is not what our Worldtempus tests aim to prove), I can say that the caliber was extremely accurate and that 60 hours of power reserve is really excellent - you can put it down over the weekend and not have to wind it again on Monday morning. As I am not a watchmaker, I wouldn't want to venture a guess as to whether the co-axial provides more accuracy that a regular Swiss lever escapement with the same attributes. In my estimation, it is at least as precise.
One collector asked me during the test phase if the date changes exactly at midnight: a valid question. The answer is no, it's not an instantaneous change. The changeover lasts about ten minutes or so - not a bad balance.

The bottom line
At $8,700 this stainless steel sports watch is not necessarily overpriced. Comparable Rolex models are commensurate in price: the Oyster Perpetual Submariner Date in stainless steel currently costs $8,000.
The updates to this model are justified and well executed; after all, a simple reproduction would be ultimately boring, like hearing a cover version of a song that hasn't been changed at all except for the fact that a different group is performing it. In fact, the changes contain new codes that correspond to our era and our generation. Welcome to 2011, Omega Speedmaster. 
 

In the closing event of the PGA European Tour, the Dubai World Championship, Spanish golfer Álvaro Quirós - who signed a partnership agreement with Concord in September 2011 - made a magnificent showing to win the title on Sunday December 11th. He finished at 19 under par after carding successive rounds of 68, 64, 70 and 67, ahead of a star-studded field including world number 1 Luke Donald, who took third place. The crowd went wild at the end of a nail-biting fourth round that Quirós completed with an incredible eagle on the 18th hole (having done the same in the second round)! 
 

This outstanding achievement has earned him the admiration of golf enthusiasts around the world who have been following this showcase event with keen interest, naturally including the brand's agent in Dubai, Ahmed Seddiqi represented by Mr Mohammed Seddiqi, CEO Christophe Nicaise and Concord Regional Sales Manager Abdallah Mouaffak made a point of personally visiting the event to congratulate Quirós on his stellar performance.
 

Having started the year in the same country and on an equally positive note by notching his fifth European Tour title in February 2011 at the Omega Dubai Desert Classic (a win that featured a stunning hole-in-one in the final round), Quirós is looking forward to the upcoming season and to the fresh challenges that await him in 2012.
 

Álvaro Quirós was introduced to the game of golf at the age of nine by his father, who later persuaded him to focus on his golf game rather than his other passion, football. At the age of 19 Alvaro had a handicap of +1 and won a scholarship to the Joaquin Blume Center for High Performance in Madrid where the top Spanish athletes go to study. During this time he was selected for the Spanish under-21 golf team that won the European Masters title. After turning professional in 2004, he achieved his first significant win at the Morson International Pro-Am Challenge in 2006. This win was followed by the Alfred Dunhill Championship in 2007, the Portugal Masters in 2008 and the Commercialbank Qatar Masters in 2009. His most recent and important victories came in the 2010 Spanish Open, and in the 2011 Omega Dubai Desert Classic - his fifth European Tour title which featured a memorable hole-in-one during the final round.

At 6'3", Quirós is the longest hitter on the European tour and has topped the driving distance category in the Genworth Financial Statistics for three consecutive years - 2007, 2008 and 2009. As a youngster, Alvaro was taken under the wing of the great player and teacher Pedro Tineo who sensed the boy's talent and devoted many hours to helping him hone is technique. Quirós is now coached by former Ryder Cup player and four-time European Tour Champion Jose Riverso, whom Alvaro credits with having the best influence on his career performance to date. When asked recently to describe his sports philosophy, forged through experiences that include many successes but also unexpected setbacks and injuries, Alvaro said, "Uno de mis objetivos en la vida es disfrutarla en todo momento aunque no sea facil. Tener exito en mi trabajo y tener buenas personas a mi alrededor. ("One of my goals in life is to enjoy every moment even when things are not easy. I naturally wish to be successful in my job and to have good people around me.")

Such a statement clearly reveals that behind this rising golf star lies an eminently approachable young man with a pleasant demeanor who is deeply grounded in family values. As he explains, "I know my father, mother and brother are always there for me and they are my platform, the center of my universe". Quirós currently resides in Cadiz near his birth town of Guadiaro. He enjoys music, spending time with friends, and is an avid sports fan with a longstanding devotion to the Atletico Madrid football team. Determined to maintain a balanced approach to his life and his sport, he says: "I would like to be remembered as a long-hitting champion with many titles, but most of all as a good and fair human being."

Concord is genuinely proud of this promising new affiliation with Álvaro Quirós, who "likes the design of Concord watches because they are very elegant while still young and fresh." He will be ably representing the brand on golf links around the world - and at various press events where he will be able to share his enthusiasm for his discipline with golf aficionados around the globe.   Both partners in this association are engaged in fields where patience and perseverance are matched by boldness and inventiveness - and this winning match between the worlds of watch-making and golfing appears set to bring some exciting results. Watch this space…

Being a direct neighbour to world famous boutiques of Louis Vuitton, Omega, Van Cleef & Arpels, the distinguished customer may, since May 2nd, see, listen and feel some 50 handcrafted master-pieces in a space of 68 m2.

Traditional music boxes, contemporary design objects, singing birds, personalized gifts - 150 years of traditional swiss craftsmanship are here to proof that this traditional manufacturer from the Swiss Jura has established itselfs at the top of individual luxury brands.

OMEGA has created a special watch - the Hour Vision Blue - in support of ORBIS International's fight against preventable blindness. Working closely with OMEGA on the project is actor and brand ambassador Daniel Craig.

The elegant Hour Vision
The OMEGA Hour Vision Blue wristwatch is a special edition of the stunning Hour Vision. It has a 360° see-through case-body which is set in a robust 41 mm stainless steel outer case.
The Hour Vision Blue is equipped with OMEGA's Co-Axial calibre 8500, the movement that signalled a revolution in series-produced mechanical watchmaking. The self-winding watch is an officially certified chronometer, a testimony to its precision and performance. Its Co-Axial escapement on three levels means that the hour hand can be adjusted independently of the minute and seconds hands - ideal for travellers who regularly need to change time zones.
The Co-Axial movement can be observed through sapphire crystal in the polished, screwed caseback. The Hour Vision Blue is water resistant to 10 bar / 100 metres / 330 feet.
Adding distinction to the timepiece is its sun-brushed blue dial designed especially for the appropriately named Hour Vision Blue. It has 18 Ct white gold facetted hour, minute and seconds hands and features a date window at 3 o'clock. The OMEGA Hour Vision Blue is presented on a black leather strap.

OMEGA and ORBIS International
OMEGA will donate a minimum of a million dollars to ORBIS International over the next four years and looks forward to its partnership with a remarkable organization that has carried out programs in 88 countries and trained some 250,000 health care professionals while delivering quality eye care to more than 12 million individuals around the world.

In recent decades, women have been an increasingly important force for social, political and economic change. They are opinion shapers and leaders in business, in politics, in lifestyle and in the media.
In designing the Ladymatic, OMEGA set an audacious challenge for itself: the aim was to create a watch which would integrate the brand's most innovative technology with dramatic, eye-catching design. The Ladymatic dramatically meets the challenge.
Subtle elegance
This elegant member of the Ladymatic collection features a polished 34 mm stainless steel case with a distinctive white ceramic ring between an outer decorative wave and the inner case body. The polished screw-in crown is set with a brilliant Omega cut diamond. Its bezel is dramatically paved with snow set diamonds.
The face of the Ladymatic is highlighted by the supernova pattern emanating from the centre of the extra-white mother-of-pearl dial. There is a diamond-polished date window at the 3 o'clock position and the other hours are marked by diamonds. The polished alpha-shaped hands have been made from 18 Ct white gold and are treated with white Super-LumiNova, making them readable in any lighting conditions.
The polished caseback has a sapphire crystal that reveals the Co-Axial calibre 8520, the best women's mechanical watch movement in the world. At the heart of the movement is the Co-Axial escapement, the component that in 1999 signalled a revolution in how mechanical wristwatches are made. Each movement is equipped with OMEGA's exclusive Si 14 silicon balance spring, an innovation that makes it more resistant to external shocks and environmental disturbances.
The OMEGA Ladymatic is water-resistant to 10 bar/ 100 metres / 330 feet.

A four-year warranty
The OMEGA Ladymatic is an officially certified chronometer, a testimony to its outstanding timekeeping performance. The remarkable stability and performance of the Co-Axial calibres equipped with silicon balance springs makes it possible for OMEGA to deliver each Ladymatic wristwatch with a four-year warranty.

The face of the Ladymatic is highlighted by the supernova pattern emanating from the centre of the dial. The extra-white mother-of-pearl features a diamond-polished date window at the 3 o'clock position.

The OMEGA Ladymatic is presented with a stainless steel bracelet 3-row featuring OMEGA's patented crew-and-pin design with a butterfly clasp.

Omega has announced that it will work in cooperation with actor and brand ambassador Daniel Craig to support Orbis International and its Flying Eye Hospital in the fight against preventable blindness.

A special watch - the Hour Vision Blue - has been created to celebrate the partnership, and Omega has guaranteed that at least one million U.S. dollars from its sale will be donated to Orbis, an organization which delivers eye care to some of the world's most remote and developing regions.  
 
Omega president Stephen Urquhart spoke of his brand's commitment saying, "Omega is pleased to have the opportunity to contribute to Orbis' remarkable mission. It's particularly gratifying to be working with Daniel in support of an organization whose work we all believe in."
Daniel Craig is arranging a visit to Orbis' Flying Eye Hospital with Omega this year. "I think that it's important to do all that we can to draw attention to the invaluable work that Orbis is doing. By visiting them in the field and seeing their team at work, I hope we will be able to make more people aware of the issue of preventable blindness and to let them know how much of a difference they can make. I'm delighted that Omega feels as bly about this initiative as I do."

 
Since it was founded in 1982, Orbis has carried out programs in 88 countries to provide medical training, tools and technology for local partners to address the tragedy of avoidable blindness in their communities. As a result of Orbis' support, more than 12 million individuals have received medical care and more than a quarter of a million eye care professionals have been trained.  
 
"We are tremendously excited about our new partnership with Omega", stated Dr. Robert Walters, Chairman of Orbis, "and are looking forward to working closely with Omega and Daniel to heighten the awareness of preventable blindness in the developing world. With Omega and Daniel's support, Orbis will reach and treat even more people, reducing the global burden of blindness and ensuring productive lives for many".
 
The Hour Vision Blue wristwatch is a special edition of the elegant Hour Vision. It has a classic 41 mm stainless steel case and is equipped with Omega's Co-Axial caliber 8500, the movement that signaled a revolution in series-produced mechanical watchmaking. The movement can be viewed through the sapphire crystal on the caseback.

Adding distinction to the timepiece is its specially designed sun-brushed blue dial. It has 18 Ct white gold facetted hour, minute and seconds hands coated with white Super-LumiNova and features a date window at the 3 o'clock position.

In January 2011, Tech-Airport received from Duty Free News International the Product Award 2010 in the category "Best new store" for its Hour Passion Boutique at Geneva International Airport.

Can you imagine a line of women's watches that recalls the most compelling design elements of the golden age of couture and combines them with the best mechanical watch movements in the world? Is this idea simply too good to be true? 

Omega can answer these questions in a word: Ladymatic.

WORLDTEMPUS - 28 October 2010

Luigi Macaluso, affectionately called Gino by those who knew him, led a multicultural life and can lay claim to having successfully resuscitated the Girard-Perregaux brand, integrating it into a group and making it a major independent player in the haute horlogerie scene.
Having been a successful rally driver and obtaining a degree in architecture - a sure sign of the Italian national's good taste - Macaluso, born in 1948, took a job with Omega's new Italian subsidiary in 1975. In 1982, he founded his own company, Tradema, and became a watch wholesaler in Italy for brands as reputed Breitling. One of the brands he sold through Tradema was Girard-Perregaux, and it wasn't long before he was offered shares in the Swiss brand. A few short years later, the entire company was proposed to him, and thus it came about that he went to La Chaux-de-Fonds in 1992 to polish up a grand old name as its owner.

Macaluso had a place of residence in Switzerland's third largest French-speaking city, but he always retained an apartment in Turin and a farm in Tuscany.
Macaluso's systematic acquisition of property around the main Girard-Perregaux factory building located on Place Girardet made it possible to cleanly separate production workshops, representation space, and management offices for his group's two watch brands Girard-Perregaux and JeanRichard from each other while keeping them connected by short pathways. Villa JeanRichard and its museum for tools and tooling machines is located just a few steps away from the Girard-Perregaux Museum within Villa Marguerite, and in between them the main factory and manufacturing buildings pretty much take up the rest of the block. Acquisition of suppliers for case and bracelet manufacture and the consistent quest for quality in Girard-Perregaux's own four manufacture movements combined with prestigious strategic alliances such as Ferrari and the BMW Oracle returned Girard-Perregaux to its former status. This was aided by the creation and continuation of historical delicacies such as the Three Golden Bridges Tourbillon and the Laureato line.
Macaluso's two sons (he is also survived by two daughters) joined his company close to a decade ago. Massimo (who also raced cars like his father) is currently president of JeanRichard, while Stefano (who studied architecture in Turin) became vice-president of Girard-Perregaux a few years ago.
Macaluso sold 23 percent of the Sowind Group's capital to PPR in 2008. PPR owns such prestigious brands as Gucci, Boucheron, and Bedat. Boucheron's prestigious jewelry designs are powered exclusively by Girard-Perregaux's manufacture movements.

At a special event in Hong Kong, Oscar-winning actress Nicole Kidman, in her capacity as Goodwill Ambassador for the United Nations Development Fund for Women (UNIFEM), introduced her husband, Grammy Award-winning singer Keith Urban in a private concert to benefit the organisation.

The event, organized by luxury Swiss watchmaker Omega, raised more than US$175,000 for programmes to advance gender equality and women's empowerment in China.

Commenting on the event, Omega president Stephen Urquhart said, "Nicole and Keith are two of the world's great entertainers, but more than that, they are true humanitarians. We are proud to count them among our friends and are delighted that we can make a meaningful contribution to an organization as worthy as UNIFEM."

Nicole Kidman, who is also a brand ambassador for Omega, added, "I feel passionately about support for UNIFEM because the work to empower women and advance their human rights is so important. Together with Omega we are in Hong Kong to raise awareness and also vital funding for UNIFEM's projects in China."

The proceeds from the fundraiser will strengthen UNIFEM's work in China, which has a b focus on ending violence against women. The funds will support shelter and legal protection for survivors of violence. They will also advance programmes that focus on training and education as well as women's political participation at the local level.

"This Hong Kong benefit for UNIFEM highlights what we can do together to build support for effective programmes that help women live free from violence and realize their rights," said Joan Libby-Hawk, Public Affairs Chief, UNIFEM. "Together we can show what an impact a global community can make."

WORLDTEMPUS - 25 June 2010

I remember walking down Washington Street in downtown Boston, that city's "jewelry district," and seeing a white-dialed Breitling Premier shining under the lights in a shop. This was during my Hamilton period, and the $1,200 that they wanted for the watch was more than I could imagine spending at the time. I remember being impressed by how smoothly the chronograph pushers worked and how great the dial and case looked. I later enjoyed owning both the white and black dial versions of the Premier. I feel compelled to note that Breitling offered many interesting chronographs in the 1990s and early 2000s—such as the Spatiographe, which displays the elapsed minutes in digital format on a wheel, exactly the way most watches display the date except that it was the chronograph minutes that were displayed. The Montbrillant Eclipse and the Navitimer Twin Sixty are other models from the 1990s that are quite interesting and now rare.

One of the most iconic watches of our generation is the Chronoswiss Opus. It was seeing this watch on the cover of Wristwatch Annual in 2000 that made me buy the book. I never did buy the watch, but that copy of Wristwatch Annual, which I perused so many times that the binding fell apart, really accelerated my watch collecting by exposing me to countless new brands and models. The Opus is aptly named and the watch could serve as a fine holy grail, though—amazingly—it is not priced like most other horological hall-of-famers. Note to self: buy the Chronoswiss Opus to celebrate writing my first articles for Worldtempus.com!
Alain Silberstein offers singularly styled watches, almost always with interesting complications (like his Smileday, which allows you to display your mood with various emoticons in an aperture on the dial—long before "emoticons" was even a word). I love how he playfully blends all of the colors and uses curvy hands. The Alain Silberstein Krono Bauhaus with complete calendar was always on my radar, but, alas, never my wrist.

Finally, my own personal mother of all gaps is the IWC Portuguese Automatic Chronograph in steel (reference 3714). I have probably tried it on 50 times and never pulled the trigger. This watch with silver dial and rose gold hands and markers is the best looking watch of all time. In my formative collecting years, I found it too difficult to choose between the black dial and silver dial…so I bought neither. I've gone on to own watches much more expensive, but none more beautiful than the Portuguese. Every time I see one, its beauty gives me pause. There must be some reason I never returned to fill that gap. Maybe, just maybe, that watch is my personal Alpha and Omega.
In my estimation, it is a rare collector that has collected for any length of time and does not have similar gaps in his or her own collecting history. I invite you to look back over your own experience and spend a few minutes remembering the watches that you yearned for, but never owned. It's never too late. And if you have been collecting for a while, you may find that the watches that you regret never owning are now discontinued. This just makes filling in those old gaps more fun as you can look forward to some excellent adventures. Late-night detective work online is always fun, as are visits to local watch stores, flea markets, yard sales and maybe even travelling to watch shows: in pursuit, and hopefully conquest, of filling in those gaps. Good luck and good hunting.

The Museum, which opened in January of 1984, is the oldest museum dedicated to a single watch brand. Located just opposite Omega's headquarters in Biel, it features items representing the brand's entire history, including the watchmaker's bench used by Louis Brandt when he began to make watches more than 160 years ago.

Omega president Stephen Urquhart likened the period of renovation to an archaeological dig. "Not only did we renovate the whole Museum but we also restored many of the period features of this listed building. The project gave us a chance to review our entire collection. Some of the objects displayed are being presented to the public for the first time, including things which we didn't even know were hidden in the archives."
One of these is a pocket watch used by Albert Einstein, a man whose work is closely identified with time.
Omega's history is vividly recreated with displays presenting all the brand's most important stories. Visitors will have a chance to examine the equipment OMEGA has developed and used in its timekeeping role at the Olympic Games since 1932.

The brand has been closely involved in NASA's manned space programme for more than 45 years and Omega Speedmasters were worn on all six lunar landings. The Museum exhibit highlighting the role of the Speedmaster in space features four watches which were worn on or near the Moon.
One of the new sections of the Museum is dedicated to prototypes - watches which were developed by Omega but, for various reasons, never introduced into commercial production.
Some of the timepieces on display have been long time favourites of visitors to the Omega Museum, including the wristwatch worn by author/adventurer/spy T. E. Lawrence (Lawrence of Arabia) and the watch worn by John F. Kennedy at his inauguration when he became 35th President of the United States.

OMEGA's re-designed Constellation line
In 1982, OMEGA launched the first Constellation to feature the radical and enduring "Griffes" or claws, which immediately placed the watch line among the ranks of the world's most instantly identifiable timepieces. OMEGA redesigned the entire Constellation family last year and in 2010 is proud to introduce two of its newest members.

In timeless white
This white Constellation Ladies Quartz 35 mm timepiece with a polished 18 Ct red gold case and a white alligator leather strap is an ideal accessory for any wardrobe. Adding to its allure are the eleven single-cut diamond hour markers which are graduated, increasing in size on each side of the dial from the round facetted date window at six o'clock. Its dramatic brushed 18 Ct red gold bezel features Roman numerals coated with white Super-LumiNova.
The silver lacquered dial features a supernova pattern which explodes from the Constellation star.

Shades of black and grey
Another of the year's dramatic offerings is the Constellation Ladies Quartz 35 mm with a black alligator leather strap and a shaded grey dial. This striking watch has a bezel paved with 34 full-cut diamonds. Its eleven single-cut diamond hour markers, which are increasingly graduated from the round facetted date window at six o'clock, are in sharp relief to the supernova pattern on the dial which emanates from the Constellation star.
Both the shaded grey and the white models are powered by OMEGA's quartz calibre 1532. Their vertically-brushed casebacks are embossed with the Constellation Observatory medallion. Their polished facetted hour and minute hands are coated with white Super-LumiNova, which makes them easy to read in all light conditions.

Two classic Constellations
The "watch with the claws" has been turning heads for 28 years. These diamond-enhanced 35 mm timepieces are among the stars from the redesigned Constellation line, blending timeless black or white with the eternal popularity of diamonds.

The Constellation Double Eagle watches have long celebrated OMEGA's close relationship with the Royal and Ancient Game of golf. The Double Eagle is a robust watch for all seasons, with its screw-in case helping to guarantee water resistance to 100 metres (330 feet, 10 bar) - but it is as fashionable as it is sporty.
This year, the popular line is extended with the introduction of the OMEGA Constellation Double Eagle Co-Axial 4-Counters.
This stunning watch is powered by OMEGA's Co-Axial calibre 3890 and is a COSC-certified chronometer.

Four counters, or sub-dials, are appealingly arranged in a staggered row across the dial. From left to right, they feature the small seconds, a seven-day counter, a 12-hour counter and a 30-minute counter. Just above the centre of the watch is a window which shows the day of the week.
Like the other members of the family, the Constellation Double Eagle 4-Counters has a sporty dial in matt black with contrasting counters. The stainless steel Double Eagle 4-Counters has an integrated black rubber strap with a satin-brushed stainless steel foldover clasp.
The attention to detail in the design of the Double Eagle 4-Counters is reflected by its 18 Ct white gold facetted hour markers, facetted and truncated Dauphine hands, and applied OMEGA symbol and name.  
A date window at 6 o'clock completes the dial, which is protected by a domed, scratch-resistant sapphire crystal with anti-reflective treatment on both sides. The screw-in transparent sapphire crystal case back reveals OMEGA's revolutionary Co-Axial movement.  
The Double Eagle 4-Counters is equipped with a black aluminium bezel with silver Arabic numerals.  
The Constellation Double Eagle 4-Counters blends rugged performance and reliability with a distinctive flair - this is a watch which is equally at home on the course or on the town. And the dramatic arrangement of four counters on the dial reminds you: this is an OMEGA!

Following publication of sales figures on January 20, 2010, we now present the unaudited Group key figures. This advance information will be followed by the distribution and discussion of the detailed annual report at the press conference scheduled for March 11, 2010.
•   Group gross sales of CHF 5 421 million, on comparable basis (excluding 2008 divestmentsof Sokymat and Michel) -6.3% at constant exchange rates and -8.1% in total lower than in the record year 2008.
•   Watch segment sales with a decrease at constant rates of -5.5% largely outperform Swiss Watch Federation export sales (-22.3% in 2009), gaining market shares for the Group in practically all price segments and markets.
•   Operating profit reaches CHF 903 million or 17.6% on net sales (versus 21.2% in 2008), with a very b performance in the second half-year (EBIT margin of over 20%) despite currency losses of CHF 105 million versus 2008.
•   Net income amounts to CHF 763 million, -8.9% less than in 2008, with 14.8% of net sales exactly the same as in the previous year.
•   Substantial equity of CHF 6 billion or 77.6% of total balance sheet (versus 75.3% in the prior year).
•   Dividend 2009 proposed: CHF 0.80 per registered share and CHF 4.00 per bearer share.
•   At the Annual General Meeting, the Board of Directors will propose reelection of its current members and in addition the election of Jean-Pierre Roth and Georges Nicolas Hayek as new Board members.
•   A good start so far in 2010, January sales representing the second-best month of January in the history of the Group, with an excellent outlook for the Group for the rest of this year.
 

Group Overview
 
In a very challenging year 2009 with a worldwide recession, the Swatch Group recorded gross sales of CHF 5 421 million, a decrease of -6.3% on a comparable basis (at constant exchange rates and excluding 2008 divestments of Sokymat and Michel) compared to the record year 2008. This performance is substantially better than the export figures published by the Swiss Watch Federation (-22.3% in 2009), which means that the Group has once again increased its market shares in practically all price segments and markets. Foreign currencies negatively impacted sales by CHF 105 million or -1.8%, mainly in the second half of 2009. The month of December 2009 showed a very positive sales trend in the watch segment (+28.8% versus December 2008), with clear signs of market normalization.
 
After a temporary setback in the first half of 2009, the Group's operating margin improved considerably in the second half year and achieved 17.6% (21.2% in 2008) for the full year. The main driving force was the watch segment, with a very convincing operating margin. Taking into account that foreign currencies as well as the gold price, an important raw material for the Group's watches, did not develop in our favor, this represents a very positive achievement. In addition, the Group preserved jobs for its employees, maintained b marketing activities and kept investment at a very high level.
 
Net income decreased by 8.9% to CHF 763 million compared to CHF 838 million in the previous year, and, at 14.8%, the net margin remained at the same level as in 2008. The Group's balance sheet is still solid, with an improved equity ratio of 77.6% as at December 31, 2009 compared to 75.3% in the previous year, and also a much higher cash position. The average return on equity was a remarkable 13.3%.
 
The Board of Directors of the Swatch Group will propose the following dividend for 2009 to the Annual General Meeting on May 12, 2010: CHF 0.80 per registered share and CHF 4.00 per bearer share. Furthermore, besides the planned reelection of the current Board members, Jean-Pierre Roth, former Chairman of the Governing Board of the Swiss National Bank, and Georges Nicolas Hayek, Group CEO, will be proposed for election as additional Board members at the Annual General Meeting.
 
Outlook for 2010
The Board of Directors and the Executive Group Management Board are very confident of achieving further organic sales growth and improved margins in 2010. The main reasons for this positive outlook are the excellent start in 2010, increasing order entries as well as the improving economic environment and market confidence worldwide. In addition, the Group's positioning in all market segments and its broad geographical presence represent important success factors in the watch industry. The solid balance sheet and the improved capability to generate cash flow will bring the Group in an even ber position than before the financial crisis.
Omega's mission as official timekeeper at the Winter Olympics 2010 in Vancouver, starting at the end of this week, is one of many positive factors that will improve sales in 2010. Furthermore, the opening of the Swatch Art Peace Hotel mid 2010, during the World Exhibition in Shanghai, will represent another milestone for the Group. In order to gain further market share and strengthen its worldwide presence, the Group will also take advantage of interesting opportunities in the different markets.
 

· Third-best year in the Swatch Group history with Group gross sales of CHF 5 421 million, a decrease of -6.3% on a comparable basis (at constant exchange rates and excluding 2008 divestments of Sokymat and Michel).
· Significant rebound in sales in the second half of 2009, with a phenomenal record month of December, which also was the best month in 2009.
· Watch segment sales with a decrease at constant rates of -5.5% largely outperformed Swiss Watch Federation export sales 2009, gaining market shares for the Group in practically all price segments and markets.
· Production segment with sales decrease mainly due to order cancellations and a change in product mix.
· Electronic Systems segment sales -14.5% lower than last year (excluding 2008 divestments of Sokymat and Michel), but steadily improving in the fourth quarter 2009 with increasing order inflow.
· Improved operating profit margin and net income compared to the first half year expected; Group very confident of further increases in sales and margins in 2010.
· Omega's mission as official timekeeper at the Winter Olympics 2010 in Vancouver and the Swatch Art Peace Hotel opening mid 2010 in Shanghai are two of the highlights to come, as well as significant developments of new products in most of the brands and new production systems in Switzerland.
Group Overview
After the known market decline in late 2008 and early 2009, with a worldwide recession and a sharp drop in consumer spending, most markets recovered from the financially stressed environment in the second half of the year. The last months of 2009 showed a very positive development, with clear signs of market normalization and increased consumer confidence. To some degree, the economic crisis 2009 has separated the wheat from the chaff. This applies especially to the watch industry, where values such as brand awareness, tradition, history and high-quality products count more than ever. Consumers are looking for value and quality.
The Swatch Group, with its large range of products in all price segments, increased its market share in most markets and regions. In this challenging year, the Group achieved gross sales of CHF 5 421 million, a decrease of only -6.3% on a comparable basis (at constant exchange rates and excluding last year's divestments of Sokymat and Michel). This still represents the third-best result in the Swatch Group history. While the first half year saw a significant decline, sales picked up in the second half and just exceeded - in local currencies - sales of the second half of 2008.
b Christmas sales clearly beat expectations and December turned out to be the best-ever month of December in terms of sales. The fourth quarter 2009 - expressed in Euro terms - performed at +7.1% at actual rates and +11.1% at constant rates. Foreign currencies negatively impacted sales by CHF 105 million or -1.8%, mainly in the second half of 2009. Especially the Euro, the British Pound and the Russian Ruble negatively impacted sales compared to previous year rates. The US Dollar had practically no impact, while the Chinese Yuan and the Japanese Yen influenced sales positively. Increasing watch demand in several markets compensated decreases in other markets and helped the segment Watches & Jewelry to achieve a remarkable result in 2009. The Production and Electronic Systems segments, on the other hand, were confronted with weaker demand and realized lower sales than in the previous year.
 
Expected earnings 2009 and Outlook 2010
The Group expects that the operating profit margin and net income for the full year 2009 will improve compared to the first half of 2009. This improvement will be visible predominantly in the Group's core business, the segment Watches & Jewelry.
With the prospect of a continuous recovery of the economic environment and the new developments realized in the last months, the Group is very confident that further solid organic sales growth will be achieved in the year 2010. A promising trend can be identified, based on the excellent sell-through figures in January 2010 as well as the order entries for the months to come. The positive outlook is also backed by the Group's positioning in all market segments and its broad geographical presence. Consumer spending is expected to see a steady increase in most countries, with a growing middle class mainly in the emerging markets supporting this trend.
A positive impact on sales is also expected from Omega's mission as official timekeeper at the Winter Olympics 2010 in Vancouver, starting on 12 February 2010. Omega has been appointed the official timekeeper of the Olympic Games until 2020. Furthermore the opening of the Swatch Art Peace Hotel mid 2010 during the World Exhibition in the fantastic place of Shanghai will represent another milestone for the Group. The increased positive results of the Group's research and development activities will also contribute to further sales growth.

Like the other OMEGA Boutiques, the new location features the brand's four main watch families, Speedmaster, Seamaster, Constellation and De Ville. In addition to the timepieces on which OMEGA has built its reputation since 1848, the Boutique at the airport in Geneva features OMEGA's Fine Jewellery and Fine Leather Collections as well as the new Aqua Terra Eau de Toilette pour Homme, OMEGA's first fragrance.
OMEGA will be adjacent to the Hour Passion Boutique established by its Swatch Group partner Tech-Airport, a leader in airport distribution for watches and jewellery. The Boutiques are in the Airport's Departure Transit Zone.

The OMEGA Boutique at the Geneva International Airport has a retail space of 35 square metres.
OMEGA also has boutiques in Geneva's city centre as well as in Zurich, Lucerne, Berne, and Interlaken.

Les Ambassadeurs - Magazine No 5

In spring 2009 at Baselworld, attentive observers noted that the face of fine watchmaking was no longer uniformly circular. The vast majority of round dials was joined by a few amazing UFOs offering masterful variations on the theme of linear time read-off. From the incredible CC1 by Urwerk to Opus IX by Harry Winston and Eric Giroud, along with the splendid Meccanico dG by de Grisogono, Swiss watchmaking suddenly seemed eager to break free of its hands and circular dials in order to prove that sophisticated mechanical horology was not inextricably entwined with a cyclical perception of time.
All of which raises the fundamental question our own relationship with time.

Let's start by ignoring the issue of the nature of time. Neither scientists nor philosophers have ever been able to define it other than in reference to themselves or to a beginning and an end - the limits of which vary with each new discovery. The perception of time is a personal, cultural and historical matter. There are two major schools of thought in this area: that of time as a cyclical phenomenon, and that of linear time.
Any observation of nature spontaneously suggests a cyclical vision of time. The earth spins on its axis and around the sun with absolute regularity. Once this time has been subdivided into precise units, our entire short-term temporal world can be measured. The immutably regular cycle of seasons dictates the periods of activity and rest, of seedtime and harvest. The visible world can be summed up within this endlessly accurate and reassuring process of constant renewal.
Horology was born from this vision of the world and thus naturally adopted the circle as its fundamental element. The figure 12 that dominates all dials is at once and in turn the beginning and the end, the Alpha and the Omega. This mechanical rhythm of the hours can be extrapolated to define all the various subdivisions, providing the cadence of the movements enables such measurements.
However, when it comes to defining a perpetual calendar, things are not quite so simple. Despite watchmakers' impressive ingenuity, no existing mechanism appears capable of offering a guarantee of precision extending beyond a few hundred years without any maintenance or adjustment. Is that a question of human incompetence? Definitely not! So let's get back to cyclical time. As soon as we need to move beyond measuring the time the Earth takes to move around the Sun, we are forced to resort to an arbitrary measurement.

While the latter varies according to our culture and our religion, there is nothing at all cyclical about it. We thereby enter the world of linear time. By way of example, this article is written in the year 2009 AD, which means the year 1430 of the Hegira, or Muslim calendar, and the year 5769 of the Jewish calendar. Given the high degree of probability that the events on which these calendars were founded are not reproduced at regular intervals, this means that measurement of our long-term time is in fact linear.
Perhaps you have also noticed that combining a cyclical hour with a linear date results in a necessarily linear combination. Does that mean we must definitively conclude that the flow of time is linear and not cyclical? This is a fundamental question that has fascinated the world's greatest thinkers, from the Greek stoics through to Nietzsche, as well as Pythagoras, Kant and Schopenhauer. And none of them have come up with any conclusive answer!
Religions have enabled humankind to look beyond the units of measurements provided by the sky above them, but have also fixed a beginning and in some cases an end that restricted their horizons. Galileo and Newton pointed out the limits of these theoretical constructions, yet without finding a more global cycle that would encompass previous ones. In 1927, Monsignor Georges Edouard Lemaître provided the world with a whole new paradigm thanks to the Big Bang, which pushed the Alpha of the universe back in time by a massive 14 billion years. Other researchers subsequently came up with an Omega in the form of the Big Crunch, forecast to occur in around 50 billion years' time. All of which provides material on which to build a new linear calendar, but still no means of defining a new cycle summing up the others and anchoring our vision of the world in a lasting and reassuring reality.

Just as an ant is incapable of grasping the round nature of the earth, we will probably never know whether the cycles of our solar system are part of the cycles of our universe as a whole, and whether the cycles of our universe are themselves incorporated within other realities that elude us and always will.
Whatever our level of knowledge, our time will always be subject to a superior linear factor that we must build - a daunting enterprise on the scale of our capacities for thought, but one that is of little importance in our daily lives.
So the regular cycle of the hands on the dials of our mechanical watches will continue to reassure us for many years to come, enabling us to enjoy the illusion that life is an endless circle in which absolutely anything can happen at any moment. And we will therefore be relieved to note that the linear displays provided by contemporary horology are all founded, without exception, on a mechanical base that is quite naturally… cyclical.

The advertisements feature photographs of Omega's brand ambassadors sporting loupes, the magnifying glasses favoured by watchmakers.

 
Inspired by Omega's award-winning advertisement
The visuals were inspired by Omega's award-winning "Watchmaker Wanted" campaign, which featured a Greg Williams photograph of George Clooney wearing a lab coat and a loupe.

In one of the new advertisements, Apollo 11 astronaut Buzz Aldrin, the first man to walk on the Moon wearing an Omega Speedmaster, appears with the headline, "It's not rocket science. But it's close."
Formula One superstar Michael Schumacher's Co-Axial advertisement describes the steady, constant performance of the movements with the legend, "When faster isn't better."
All of Omega's high-flying ambassadors are taking part in the campaign including George Clooney, Michael Phelps, Nicole Kidman, Cindy Crawford, Zhang Ziyi, and Sergio Garcia.

The advertising texts have been written with reference to the ambassadors' professional fields of endeavour and an aspect of Omega's Co-Axial movements. Swimmer Phelps's ad talks about the importance of timing. Super model Crawford's copy is about the fashion statement made by the movements.

The other "stars" in the adverts: Omega's Co-Axial calibres
The Co-Axial escapement, introduced in 1999, was the first practical new watch escapement to be developed in some 250 years. The escapement is, in simple terms, the heart of the mechanical watch. It maintains the oscillations of the balance, the watch's regulating mechanism. The Co-Axial Escapement reduces the friction among the parts that transmit energy from one component to another, resulting in longer service intervals, a reduced need for lubrication and, above all, greater stability of the watch's precision over time.  
Since 2007 Omega has been producing its exclusive Co-Axial calibres in house comprising more than 200 parts.

 
 "Co-Axial has been a turning point"
Commenting on the advertisements, Omega president Stephen Urquhart said, "T

October 9th 2009
The Seamaster Planet Ocean Liquidmetal Limited Edition unveiled by Omega on Monday is the first model from the brand, and doubtless in the entire watch industry, to contain Liquidmetal. This alloy discovered by researchers at the Californian Institute of Technology is endowed with several distinctive physical properties that have enabled the creation of a bezel alternating satin-brushed zones for the numerals and the minute scale with a polished surface for the ceramic part. Having in the process been granted exclusive rights to the use of this metal in watchmaking, Omega presents a timepiece of which the aesthetic criteria set out in the technical specifications led to the use of an ultra high-tech material.

Used to date in applications such as enhancing the flexibility of Head tennis rackets, the Liquidmetal is extremely different to classic metals. Amorphous rather than crystalline like most other metals, it has a 400°C melting point twice as high as titanium-based alloys, and is three times tougher than stainless steel. Nonetheless, Omega engineers have chosen it first and foremost for its malleability - a quality that enables even the smallest cavities to be perfectly filled thanks to the pressure of the alloy inside. This technology thus paved the way for the visually appealing alternation of metal parts with those made in ceramics and produced by Comadur - a sister company in the Swatch Group.
After presenting last spring a Speedmaster model not yet available on the market but equipped with a split-second chronograph and a ceramic dial, Omega once again introduces a model with a decidedly high-tech face. The shimmering pure dial echoing the bezel lends the watch exceptional depth and intensity, while the attractive dial design strikes a fine balance between vintage spirit and avant-garde styling.
The cogs of the in-house production process seems to be pretty well oiled, since the Seamaster Planet Ocean Liquid Limited Edition will be available by the end of the year in a series of 1948 - a nod to the launch date of the Seamaster collection. This relatively generous number is well over that of a "confidential" edition and doubtless heralds other forthcoming developments. The retail price is set at 4,800 Swiss francs excluding tax.

 
Omega has announced the launch of the Seamaster Planet Ocean Liquidmetal Limited Edition, the world's first watch to bond ceramics and Liquidmetal.

Swatch Group researchers collaborating with OMEGA's product development team have created a striking ceramic diving bezel whose numbers and scaling, made of the Liquidmetal alloy, appear in stunning silvery contrast to the black ceramic background. The colour of the ceramic dial perfectly matches that of the bezel. The result is an aesthetic wonder only made possible by several new and innovative processes.
The remarkable world premiere is being launched in a limited edition of 1948 pieces in honour of the year OMEGA launched its popular Seamaster watch line.

Liquidmetal®: seamless bonding, remarkable hardness
The Liquidmetal alloy is an amorphous metal - a metallic material with a disordered, non-crystalline atomic structure. Its fusion temperature is half that of conventional titanium alloys but when it is cooled, its hardness is three times as great as that of stainless steel. Its amorphous structure allows it to bond seamlessly with the ceramic bezel.

The Liquidmetal is a bulk metallic glass alloy consisting of five elements: zirconium, titanium, copper, nickel and beryllium. A bulk metallic glass can, by virtue of its low critical cooling rate, be formed into a structure with a thickness of more than a tenth of a millimetre. Zirconium is an important constituent part both of the Liquidmetal® alloy and of the ceramic material which is made of zirconium dioxide (Zr02).  
The final, perfectly smooth bezel is particularly resistant to scratching and corrosion because of the hardness of the two components.

The union of ceramics and Liquidmetal® at OMEGA
First, ceramic rings are formed. The numbers and the fine lines of the minute scaling are then engraved into these ceramic bezel rings and polished. The alloy is heated and pressed into the cavities in the ceramic material after which any excess Liquidmetal is removed. The Liquidmetal can be manipulated at a lower temperature than metals normally used in watchmaking so the heating process does not damage the ceramic material.
The Liquidmetal numbers and scales are then satin brushed. Because the ceramic is a harder material than the alloy, the satin brushing of the fine details can be done without affecting the ceramic bezel. The numbers and scaling then appear in bold, vivid contrast to the glossy ceramic background.

Redefining longevity in the watch industry
The OMEGA Seamaster Planet Ocean Liquidmetal Limited Edition, which has a stainless steel case and bracelet, is driven by OMEGA's revolutionary Co-Axial calibre 2500. These movements, which have been heralded for their long-term chronometric performance, are perfectly complemented by the ceramic and Liquidmetal alloy components which are incredibly resistant to corrosion and scratching. The result is pure OMEGA: a design premiere which will retain its appearance indefinitely, blended with innovative Co-Axial technology.

Millions of nervous television viewers from all over the world watched in tense anticipation on the 21st of July 1969 as Neil Armb became the first human being ever to set foot on the Moon. At exactly 02:25:20 GMT, one of humanity's great shared dreams was fulfilled and the three Apollo 11 astronauts successfully laid the cornerstone for NASA's future lunar missions. However, the day didn't only make legends of Neil Armb, Buzz Aldrin and Michael Collins - for on that day the OMEGA Speedmaster Professional became the first and only watch to be worn on the Moon.

In celebration of the event, OMEGA, the Swiss luxury watchmaker will present its exhibition "The 40th Anniversary of the Moon Landing" at KaDeWe in Berlin from July 20th to August 24, 2009. A large number of watches and other items, all of them with a connection to NASA's lunar program, will be on display both in KaDeWe's show windows and in its Theme Hall.
One of the exhibition's highlights is a model of the first OMEGA wristwatch to be worn in space: the Speedmaster with the reference CK 2998, identical to the one worn by Walter Schirra during the Mercury Sigma 7 mission. Also on display will be the original Speedmaster watches astronauts Donn F. Eisele (Apollo 7) and Thomas Stafford (Gemini 9 and Apollo 10) had strapped to their wrists during their missions.

Along with the many different OMEGA Speedmaster "Moonwatches" on display at KaDeWe, visitors will have a chance to admire President John F. Kennedy's original OMEGA "Ultra Thin". The charismatic American president was a b proponent of the space program during his short term of office. On the 25th of May, 1961, in an address to the Joint Houses of Congress, he spoke publicly for the first time about the potential and significance of a lunar landing: "I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the Moon and returning him safely to the Earth."

President Kennedy himself would not live to see his vision fulfilled only about eight years after he made his challenge. The American historian Arthur Schlesinger, talking about the importance of the Apollo 11 Mission, "The 20th Century will be remembered, when all else is forgotten, as the century when man burst his terrestrial bonds." "And," as Stephen Urquhart, the president of OMEGA has pointed out, "he did it wearing a Speedmaster."