Fake Omega Automatic Watch, Copy Omega Automatic Watch

Omega Deville Prestige Quartz 27mm Two Tone (424.20.27.60.55.001)

I received several compliments on the watch. Crystal needs to be more durable. I bumped into something and put a small scratch on it. I do recommend it.

---- [Rating: 5 / 5 stars]

Review by Mrs D, From USA Jacksonville

Omega De Ville Prestige Co-Axial 36.5mm (4574.50.00)

Quick Delivery, Well Packaged - Thanks very much :o)

---- [Rating: 5 / 5 stars]

Review by NANCY GUADALUPE MENDOZA, From Maddock Stockport

Omega De Ville Tourbillon (5923.30.32)

I like this Omega De Ville Tourbillon (5923.30.32) watch - It's fun and stylish, but I'm afraid, after some wear, the links might come apart. Recommended but not necessarily expected to last more than a year if wear daily.

---- [Rating: 5 / 5 stars]

Review by Robbi, From United States Edgewater

Joel Dicker. Harry Quebert. Baltimore. These are all names that ring a bell among fans of literature and many others too. The 30 year-old writer from Geneva is now the ambassador of the DS car brand that partnered GMT magazine for its 15^th birthday party held at HEAD Geneve. Joel Dicker is adding another string to his bow by serving as director and starring in the DS web series leading up to an exclusive novel.

Although he's not a watch connoisseur as such, Joel Dicker is certainly not unappreciative of the classic, complex or innovative timepieces produced by the watch industry. The young author already translated into more than 30 languages shared a few thoughts on the topic with Worldtempus. 

Which was your first watch?
I was given my first watch at the age of four: it was a Flik Flak with a blue strap! I later had a classic Swatch steel watch, but I don't remember the exact model....

 Which model would you like to wear now?
The one I have at the moment suits me just fine: an Omega Speedmaster Dark Side of the Moon. I like its sporty and classic nature: black, discreet and yet original.

And what kind of watch would you like to give your sweetheart?
Not a watch from a specific brand. On the contrary, if I could, I'd create a watch from scratch for my girl!

What does time represent for you?
Money! Just kidding. Time… embodies the ambiguous relationship between past time and the time we have left to carry out our plans and to live. So time is ambiguity.

What does Swiss watchmaking mean to you?
Pride in having a national product that is universally appreciated abroad! It's a benchmark, a guarantee of quality and of excellent workmanship. That has an impact both on the image of watchmaking in general and on Switzerland itself.

When you are touring abroad, do people talk to you about Swiss watchmaking?
Not about Swiss watchmaking in particular, but about all the things that symbolise Switzerland, including watches. The latter are of course a reference in terms of Swiss excellence in this domain. Afterwards, people also talk to me about banks and chocolate of course.

What kind of books do you enjoy reading?
I read all manner of things, although I wouldn't personally be capable of writing any and every kind of literary genre.

How about a thriller?
No! Murder, blood and torture are definitely not my scene. I'm a romantic…

The notion of time is bly present in your books. Can you tell me a bit more? 
Yes indeed, all my books have a bly embedded concept of time. There are constant flashbacks to the life of the main protagonist, a lot of waiting, a sense of protracted duration. There is always a tie with past, present and future time, so it definitely underpins various situations.

What was your latest literary crush?
A bookseller recently recommended a book written by a pair of little-known authors and the title was also unfamiliar. I loved its unexpected side. It was a very different genre from anything I'd previously read. by John Robert and Evan Wright is all about the New York mafia, murder, cocaine… I highly recommend it!

In a bit of a surprise move, Peter Speake-Marin recently announced that he had signed well-known actor Pierce Brosnan as the ambassador for the Speake-Marin brand. It's rare for a small, independent brand to have an ambassador.
"It wasn't planned or searched for, it was the result of meeting on the filming of the movie 'Survivor' and becoming friends," explains Speake-Marin, who worked as a watchmaking consultant on the film. "Pierce started posting pictures of himself and his watches on Instagram and it seemed like a natural thing to do to ask him if he was interested in taking it to another level.

"He is classical with a twist as is my work; he is also in his own right an artist as well as an actor," Speake-Marin continues. "When we first met we became friends within minutes, in a slightly surreal way. We are kindred spirits from different worlds. We both love what we do and we both live in creative worlds."

Brosnan has had an incredible career, appearing some of the biggest movies made, including playing James Bond four times, while sporting an Omega, of course. Now, whenever he has a chance, Brosnan will wear his Speake-Marin. "Pierce has worn a Speake-Marin in the last film he made, called 'IT' and will do likewise in a new movie starting in the coming months," Speake-Marin details. Currently, Brosnan wears the Resilience timepiece (), the same one he wore in "Survivor."

Does an ambassador really pay off, especially for a small brand that struggles for recognition? Having a recognizable face of the brand certainly can't hurt. "Speake-Marin is a small company and we are slowly growing from year to year at a steady rate," Speake-Marin says. "This year was exemplary, which I believe was due to Pierce but also the evolution as a whole within the collections and the growing awareness of my work. Each year we are alive we grow."

Speake-Marin sees the association with Brosnan as a sign of future success. "Business is good, but I have no illusions, life for a small company in a competitive industry life can be challenging, but we are growing at a time when many companies are shrinking and making cutbacks," he says. "For the industry as a whole it is forever changing as it has been for the last 30 years with peaks and troughs, there is no longer a genuine sense of stability but this brings in its own way a need for creativity and originality to adapt to the new and changing world we live in.
"For Speake-Marin, I am more optimistic today than I have ever been due to the reality of our situation with growing sales, knowledge and maturity as a whole," he continues. "Also, I have a freedom for development now that I have never had before, due to a growing team to whom I have been able to delegate the daily activities of running the business."

When asked whether Brosnan will have a hand in the design of any Speake-Marin watches, Speake-Marin is tight-lipped. "For that you will have to wait and see," he says.

It's called the Cosmic Watch and it is Swiss Made, but ironically it is not yet available as a watch. Having crossed the desks of the executives at Omega (too digital) and Google Switzerland (not functional enough), the project arrives on the market not as a wristwatch but as an application running on iOS and Android or as a luxurious desk clock or high-end touchscreen display that would make the perfect addition to a boardroom or hotel lobby. It is the world's first interactive astronomical clock in the digital era, and it's Swiss Made!
The Cosmic Watch builds on the centuries old tradition of the astrolabe as a means of displaying the rotation of the heavenly bodies in our solar system. But whereas the historical astrolabes were objects intended as decoration just as much as they were for education, the Cosmic Watch is geared much more towards the educational aspect, capitalizing on the ubiquity of smartphones and tablets around the world.

A new appreciation of time

One of the cornerstones of this approach is adding the dimension of time, which can be overlaid on any of the views in the form of a circle around the equator with an optional digital read-out if desired. Intuitively, the time can also be read against the selected location and the shadow cast by the sun gives an instant overview of where on earth it is night and day.

A "time travel" function lets you move forwards or backwards through time at varying speeds, from a sedate two minutes per second to a dizzying year per second. As you move forwards or backwards you see the trace of the movement of the planets and you can pause at any point to see the exact configuration in the solar system at that point. Furthermore, significant astronomical events such as eclipses are highlighted along the way.
Five different guides (horizon, compass, planet names, connections, celestial rings and equatorial grid) can be toggled on and off to assist with astronomical observations. Simply activating the horizon and compass, for example, then aligning north on the compass with north on the horizon, lets you easily identify the planets at a glance. On a cloudless night in mid-May I was able to pick out Mars, Venus, Jupiter and Mercury from my balcony in a matter of minutes.

The future

As with any smartphone application, the advantage of the technology is that it can regularly be updated. The developers are already working on adding new features such as real-time weather, a world-time display and equation of time function. With such features on board, the application could in future easily replace three or more existing types of application (world time, sky chart, weather). All this at a cost of just 4 Swiss francs!

The Cosmic Watch also comes packaged as two high-end luxury objects, the Vision and the Eclipse. The Vision is an interactive table clock and the Eclipse is a custom-built interactive astronomical "wall time device" using the very best touchscreen technology available.
 

The Cosmic Watch can be downloaded from Google Play and the Apple App Store.

The Winston Cluster is one of the House of Harry Winston's most coveted jewelry designs. In these jewels, fancy-shaped diamonds are set with minimal metal at varying angles to each other, resulting in a cluster of pear, marquise-shaped and round brilliant diamonds that has depth and remarkable brilliance. Transformed into highly dimensional sculptures, diamonds appear to float in their settings, emphasizing the inherent beauty and fire of each different shaped diamond.

At the the Omega - De Ville Prestige 'Butterfly' launch on October 2, 2014 in Seoul, Nicole Kidman was wearing a Wreath diamond necklace, a Winston Cluster diamond bracelet, a diamond Links bracelet and a Qipao diamond ring.

The Geneva Watchmaking Grand Prix Jewellery category comprises 16 watches, which are intended for women, the sole exception being the Diamond Resilience by Speake-Marin - of which the understated charm in comparison with the other competitors, along with the 42 mm diameter, make it entirely suitable for a man's wrist.

When the priority is firmly placed on the jewellery nature of a model, with an abundance of precious materials and stones, as well as gem-setting expertise, watchmaking is naturally relegated to a background role. Only four of the 16 watches in the Jewellery category house a mechanical movement (Hermes, Speake-Marin, Omega and Champs-Elysees) and all except two (Omega and Speake-Marin) display only the hours and minutes. So for now let's forget about horological techniques and complications, and allow ourselves to be borne on the wings of a jewellery dream.

Vivid colours
While diamonds are the undisputed stars on the jewellery watch scene, some of the creations in this category are graced with resplendent colours. Such is very much the case with the models in de Grisogono's Grappoli collection, of which the sparkling precious stones - orange or blue sapphires, emeralds and amethysts - are briolette-cut around the white gold case and undulate with each flick of the wrist. The dial and bezel are adorned with the same stones, but arranged in a snow setting, while the pearl-like beads of the galuchat strap lend an additional precious touch to the watch.

The Hortensia secret watch by Chaumet unfurls the tender colours of a splendid bouquet of flowers sculpted in gold, opal and tourmaline, daintily concealing the natural white mother-of-pearl dial. A large pear-shaped pink tourmaline prolongs this delightful garden on the 6 o'clock lug of the pink satin strap.

The black and white dial of the Arceau Temari model by Hermes - echoing the ancestral Japanese folk art "balls" known as temari - is created by a traditional gem-set pattern of diamonds and onyx marquetry, while the white gold case is graced with a snow setting of 700 diamonds that renders each piece truly unique. The watch houses the Manufacture Hermes H1912 movement, of which the mainplate is graced with circular-grained and snailed finishes, while the bridges and the oscillating weight are satin-brushed and engraved with the H for Hermes.

A flurry of diamonds
The models presented by Boucheron, Chanel, DeLaneau and Louis Vuitton focus entirely on diamonds, at the expense of any other precious stones, while showcasing resolutely different designs and case shapes. The rectangular case typical of Boucheron, along with the bezel, dial and bracelet of the Reflet Pompon watch, are entirely set with round and baguette-cut diamonds. The couture-inspired detachable pompon (tassle) that may be worn as a pendant undulates like a supple fabric - in this instance replaced by a diamond pave setting.

At Chanel, Mademoiselle Gabrielle's famous lion is back with a roar, taking pride of place on the spectacular Lion Mosaïque watch in white gold and diamonds. The bracelet of this model takes the form of an imposing lion's head in three-quarter profile that looms larger than the watch case itself. This creation is inspired by Byzantine mosaics, echoed in the geometrically-cut shapes of the variously sized diamonds.

Each model in the Grace collection by DeLaneau is unique and the one competing in this year's Geneva Watchmaking Grand Prix is the Grace Pear Diamonds watch with its 48.48 carats of diamonds. The broad wraparound bracelet is composed of 352 cascading pear-shaped diamonds, rose-cut according to an ancestral technique. Emerging from the middle is a round white gold case topped by a bezel and framing a dial set with a total of 268 gems.

The Dentelle de Monogram watch by Louis Vuitton exudes an extremely pure design with its dainty 30 mm white gold case and its riviere-style bracelet set with round diamonds. The shimmering mother-of-pearl dial picks up the Dentelle (lacework) motif of the eponymous jewellery collection and clothes it in diamonds.

Faced with such a dazzling array of charms, the watchmaking experts of the Geneva Watchmaking Grand Prix will be able to rely on gemmologist and jeweller Claude Sfeir to help them decide between these stunning competitors.

A Timely Perspective - 5 November 2012

The Omega Speedmaster chronograph was created in 1957 and has always been regarded as a high-precision sturdy, reliable watch. In 1969, it made history as the first watch to be worn on the moon. This week, it was the watch I relied on during hurricane Sandy, the subsequent power outage for six days and the clean-up after the fact.

This Speedmaster Automatic Chronometer is a superb watch. Housing the self-winding Omega 3304 caliber, the watch is a chronograph and officially certified COSC chronometer. I love the feel of the automatic movement and its self-winding capabilities - you know you have mechanics on the wrist with this watch. For me, even though time wasn't essential during the blackout, I needed to know the time and date and with this watch I was certain it wouldn't die as a quartz watch might if its battery ran out during the long days and dark nights. 

Additionally, during the aftermath and the cleanup outside, I knew it was rugged enough to go the distance hauling logs, brush and debris off the pool and out of the yard. While I didn't use the tachymeter bezel, I did, in fact, use the chronograph to track how long it took to get just the one big tree off the pool: 6 hours, 22 minutes and 10 seconds. After that, I stopped timing the take down of the other fallen seven trees. It was tiring work but the watch kept up! I love this timepiece. Retail is about $4,900 - and at that it is a steal.

The Omega Black Dial Constellation Calendar watch was gifted to Elvis' longtime friend and confidante Charlie Hodge, a musician who played with Presley and who was honored at the 2007 Rock and Roll Hall of Fame induction ceremony. Hodge recalls, "… several times I told Elvis how beautiful his watch was... and he took it off his wrist and gave it to me."

The self-winding, center-seconds, water-resistant, stainless steel and pink gold-capped chronometer wristwatch with black dial was produced circa 1960. The winner of this watch, expected to sell for $10,000 - $20,000, will receive a letter of attestation signed by Hodge.
Few watches owned by Elvis remain from this era and considering his professional relationship with Hamilton watches and sizable collection of Hamilton and Rolex watches, this Omega is truly unique.
"This is an important piece of history sure to appeal to Elvis fans, collectors of music memorabilia and watch aficionados," says Evan Zimmermann, President and CEO of Antiquorum.
The Omega Constellation is one of 269 remarkable timepieces, including rare Patek Philippe, Piaget, Ulysse Nardin and Jaeger-LeCoultre wristwatches, to be featured at the auction. A Patek Philippe Ref. 5016 in 18K yellow gold with a custom grey dial is estimated to fetch $450,000 - $ 650,000 and a limited edition Jaeger Le-Coultre Gyrotourbillon in platinum is expected to sell for $ 250,000 - $ 350,000.
The collection will be previewed in New York from June 9 - 11.
www.Antiquorum.com

Omega's De Ville line has long been known not only for its elegant styling but for its introduction of some of the brand's most important watchmaking innovations. For example, it was in a De Ville in 1999 that OMEGA launched its calibre 2500 equipped with a Co-Axial escapement - the component that since it was released has revolutionized mechanical watchmaking. In 2007, the De Ville Hour Vision introduced Omega's Co-Axial calibre 8500/8501, the movement that demonstrated that Omega's Co-Axial philosophy had truly come of age. And it was in the De Ville Hour Vision Annual Calendar that the Si14 silicon balance spring made its debut, offering an unparalleled level of stability and performance in a seriesproduced mechanical watch movement.

The De Ville Chronograph Omega Co-Axial calibre 9300/9301 carries on the line's tradition of classic design and its most innovative technology. It is powered by the chronograph in the brand's family of proprietary Co-Axial movements. Equipped with Omega's Si14 silicon balance spring, the timepiece is delivered with a four-year warranty. Frequent travellers will appreciate the fact that they can change the hour hand without affecting the minute and second hands - ideal for moving between time zones or for adjusting to the twice yearly time change in most parts of the world.
This new De Ville Chronograph is available with either a 42 mm 18 Ct red gold case on a brown or blue leather strap, or with a stainless steel case on a stainless steel bracelet or on a black or blue leather strap.

The 18 Ct gold model's Co-Axial calibre 9301 has an 18 Ct gold rotor and balance bridge; the stainless steel model is powered by the Co-Axial calibre 9300, which has a rhodium-plated rotor and balance bridge.
The two-zone dial has been created in a choice of opaline-silver or blue for the 18 Ct red gold models and opaline-silver or black or blue for the De Ville Chronograph in stainless steel. It has two domed sub-dials. The chronograph sub-dial at 3 o'clock has both the 60-minute and 12-hour counters so reading the elapsed time is intuitive. At the 9 o'clock position is the small seconds hand. The watch has a central chronograph seconds hand as well as 18 Ct gold diamondpolished, facetted central hour and minute hands. Its applied Roman numeral indexes are also crafted from 18 Ct gold, facetted on the sides and ends and fully diamond-polished.
The De Ville Chronograph is water resistant to 10 bar / 100 metres / 330 feet. With its combination of simple elegance and cutting-edge technology, the De Ville Chronograph Omega Co-Axial Calibre 9300/9301 is a stunning reminder of what a classic, yet highly technical mechanical watch can be.

The Omega Seamaster Planet Ocean Chronograph Ceragold has a generous 45.50 mm 18 Ct red gold case. Its most striking design element is its polished black zirconium-based ceramic bezel ring which offers a stark, dramatic contrast to the Ceragold diving scale.

No less impressive is the Omega Co-Axial calibre 9301 at the heart of the Seamaster Planet Ocean Chronograph Ceragold. Launched last year, it was the first chronograph in the brand's proprietary family of Co-Axial movements. The movement has a special luxury finish including an 18 Ct red gold rotor and balance bridge; the screws, barrels and balance wheel are blackened. With the Omega Co-Axial calibre 9301 it is possible to adjust the hour hand without affecting the performance of the minute or seconds hands, allowing for easy adjustments for travellers changing time zones. The movement is equipped with a silicon balance spring and like all Planet Oceans, the watch comes with a full four-year warranty.
The lacquered black dial presents both the 60-minute and 12-hour counters on the same subdial at 3 o'clock so reading the elapsed chronograph time is particularly intuitive. The small seconds sub-dial is at 9 o'clock.
The Seamaster Planet Ocean Chronograph Ceragold is presented on a black leather strap secured by an 18 Ct red gold foldover clasp.

OMEGA celebrated the fiftieth anniversary of the first James Bond film with the launch of two commemorative limited edition watches, a press conference and a showcase of props from every James Bond film at its new Westfield Stratford (England) boutique.

The event was opened by OMEGA president Stephen Urquhart, who welcomed media and guests and talked about his brand's relationship with the film franchise. He said, "James Bond is unmatched as a cultural icon and we are excited to be celebrating half a century of great adventure films featuring the world's favourite spy. We are also happy to have the opportunity to display items from every one of those films. I know that the showcase will bring back a lot of cinematic memories." Stephen Urquhart was joined by OMEGA's vice president and head of product development, Jean-Claude Monachon, who introduced two Seamaster Diver watches that OMEGA has released to commemorate the milestone. Released in two sizes, the new Seamaster Diver is distinguished by a red "50" on its diving bezel, a reminder that it is celebrating a special anniversary. Also at the press conference was Lindy Hemming, the Oscar-winning costume designer who chose the OMEGA Speedmaster as 007's watch in GoldenEye in 1995. Asked about her selection of the OMEGA Seamaster with the blue dial, she said "I was convinced that Commander Bond, a Naval man, a diver, and a discreet gentleman of the world would wear this watch as opposed to the one everyone expected me to use."

She added, "I had also known contemporaries when I was in my twenties who were military and naval, and some who worked in field of energy and electricity, who all swore by their Omegas. Therefore, as one of the early tasks in designing the new Bond, Pierce Brosnan, I went to a props and hand props meeting and argued for the use of Omega, which I had of course first investigated to make sure they would be interested in placing their watches on Bond!" Bond film props and gadgets on display The showcase which opened on Wednesday features props from all 22 previously released Bond films. The Parahawk from The World is Not Enough is displayed outside the boutique; it attracted considerable attention from shoppers in the mall who were pleased to enter the boutique to see a wide range of props that includes a Dom Perignon champagne bottle from Dr. No, a flask bomb used in A View to Kill, super-villain Jaws' teeth from The Spy Who Loved Me and Bond's piton gun from GoldenEye.

The showcase continues through Friday February 24th at the OMEGA Boutique at the Stratford Westfield Mall and is open to the public.

OMEGA has renewed its commitment to helping grow the game of golf around the world. This Seamaster Aqua Terra "Golf", with the distinctive green elements on its dial, fashionably identifies itself with a truly global sport.

The watch, which features a 41.50 mm brushed and polished stainless steel case and a polished bezel, has a black dial with the vertical lines that define OMEGA's popular Aqua Terra Collection. The indexes are crafted from brushed and polished 18 Ct white gold and there is a date window at 3 o'clock.

With its green transferred "Seamaster" name and the numbers on the minute track (60, 5, 10, 15, etc.), the watch recalls the verdant courses where golf's great events are contested. The central seconds hand is also distinguished with a green tip.

The Seamaster Aqua Terra "Golf" is powered by the OMEGA Co-Axial caliber 8500, the movement that, when it was introduced in 2007, signaled a revolution in mechanical watchmaking. Equipped with the first practical new watch escapement to be introduced in some 250 years, the Co-Axial movement delivers outstanding chronometric performance which will be maintained over a longer period of time than those with a traditional Swiss lever escapement.

As a result there are longer service intervals and OMEGA guarantees the timepiece for four years. The hour hand can be changed independently of the minute and seconds hands allowing travelers to adjust the time easily when they change time zones.

The Seamaster Aqua Terra "Golf" wristwatch features OMEGA's patented screw and pin stainless steel bracelet and is water resistant to 15 bar / 150 metres / 500 feet.

One of the brightest new stars in Omega's Constellation family is the Co-Axial 27 mm in 18 Ct red gold. It is not only uncompromisingly elegant but equipped with the brand's proprietary Co-Axial calibre 8521, from Omega's family of mechanical movements widely considered to be among the world's finest.

The luxurious timepiece's brushed case with polished claws is crafted from 18 Ct red gold. The matching bracelet has brushed links and polished bars set with 144 full-cut diamonds totalling 0.54 carat. The bezel is paved with 32 full-cut diamonds with a total weight of 0.50 carat. The screw-in caseback features a sapphire crystal that reveals the perfection of the Co-Axial movement inside.
The mother-of-pearl dial is completed with, appropriately, a constellation of applied 18 Ct red gold stars, some that are raised and others with a recessed profile. There is a trapezoidal date window at 3 o'clock. The polished and facetted 18 Ct gold hour and minute hands are coated with white Super-LumiNova, making them easy to read even in limited lighting conditions.
The Co-Axial movement at the heart of the Constellation is equipped with OMEGA's Si 14 silicon balance spring. The dimensions of the movement have allowed Omega to introduce its proprietary Co-Axial technology in a 27 mm wristwatch for the first time. The combination of the Co-Axial calibre 8521 and the silicon balance spring offers so much stability that Omega offers the stunning timepiece with a four-year warranty.
The Omega Constellation Co-Axial 27 mm is water resistant to 10 bar / 100 metres / 330 feet. An 18 Ct yellow gold model is also available.
The Omega Constellation Co-Axial 27 mm was designed for the woman who cares as much about the mechanical movement inside the case as she does for its breathtaking beauty.

In the closing event of the PGA European Tour, the Dubai World Championship, Spanish golfer Álvaro Quirós - who signed a partnership agreement with Concord in September 2011 - made a magnificent showing to win the title on Sunday December 11th. He finished at 19 under par after carding successive rounds of 68, 64, 70 and 67, ahead of a star-studded field including world number 1 Luke Donald, who took third place. The crowd went wild at the end of a nail-biting fourth round that Quirós completed with an incredible eagle on the 18th hole (having done the same in the second round)! 
 

This outstanding achievement has earned him the admiration of golf enthusiasts around the world who have been following this showcase event with keen interest, naturally including the brand's agent in Dubai, Ahmed Seddiqi represented by Mr Mohammed Seddiqi, CEO Christophe Nicaise and Concord Regional Sales Manager Abdallah Mouaffak made a point of personally visiting the event to congratulate Quirós on his stellar performance.
 

Having started the year in the same country and on an equally positive note by notching his fifth European Tour title in February 2011 at the Omega Dubai Desert Classic (a win that featured a stunning hole-in-one in the final round), Quirós is looking forward to the upcoming season and to the fresh challenges that await him in 2012.
 

Álvaro Quirós was introduced to the game of golf at the age of nine by his father, who later persuaded him to focus on his golf game rather than his other passion, football. At the age of 19 Alvaro had a handicap of +1 and won a scholarship to the Joaquin Blume Center for High Performance in Madrid where the top Spanish athletes go to study. During this time he was selected for the Spanish under-21 golf team that won the European Masters title. After turning professional in 2004, he achieved his first significant win at the Morson International Pro-Am Challenge in 2006. This win was followed by the Alfred Dunhill Championship in 2007, the Portugal Masters in 2008 and the Commercialbank Qatar Masters in 2009. His most recent and important victories came in the 2010 Spanish Open, and in the 2011 Omega Dubai Desert Classic - his fifth European Tour title which featured a memorable hole-in-one during the final round.

At 6'3", Quirós is the longest hitter on the European tour and has topped the driving distance category in the Genworth Financial Statistics for three consecutive years - 2007, 2008 and 2009. As a youngster, Alvaro was taken under the wing of the great player and teacher Pedro Tineo who sensed the boy's talent and devoted many hours to helping him hone is technique. Quirós is now coached by former Ryder Cup player and four-time European Tour Champion Jose Riverso, whom Alvaro credits with having the best influence on his career performance to date. When asked recently to describe his sports philosophy, forged through experiences that include many successes but also unexpected setbacks and injuries, Alvaro said, "Uno de mis objetivos en la vida es disfrutarla en todo momento aunque no sea facil. Tener exito en mi trabajo y tener buenas personas a mi alrededor. ("One of my goals in life is to enjoy every moment even when things are not easy. I naturally wish to be successful in my job and to have good people around me.")

Such a statement clearly reveals that behind this rising golf star lies an eminently approachable young man with a pleasant demeanor who is deeply grounded in family values. As he explains, "I know my father, mother and brother are always there for me and they are my platform, the center of my universe". Quirós currently resides in Cadiz near his birth town of Guadiaro. He enjoys music, spending time with friends, and is an avid sports fan with a longstanding devotion to the Atletico Madrid football team. Determined to maintain a balanced approach to his life and his sport, he says: "I would like to be remembered as a long-hitting champion with many titles, but most of all as a good and fair human being."

Concord is genuinely proud of this promising new affiliation with Álvaro Quirós, who "likes the design of Concord watches because they are very elegant while still young and fresh." He will be ably representing the brand on golf links around the world - and at various press events where he will be able to share his enthusiasm for his discipline with golf aficionados around the globe.   Both partners in this association are engaged in fields where patience and perseverance are matched by boldness and inventiveness - and this winning match between the worlds of watch-making and golfing appears set to bring some exciting results. Watch this space…

Being a direct neighbour to world famous boutiques of Louis Vuitton, Omega, Van Cleef & Arpels, the distinguished customer may, since May 2nd, see, listen and feel some 50 handcrafted master-pieces in a space of 68 m2.

Traditional music boxes, contemporary design objects, singing birds, personalized gifts - 150 years of traditional swiss craftsmanship are here to proof that this traditional manufacturer from the Swiss Jura has established itselfs at the top of individual luxury brands.

July 15th, 1975 marked the beginning of an important chapter in space exploration. On that day the United States launched an Apollo rocket, referred to as the Apollo Soyuz Test Project (ASTP) Command Module and the Soviet Union sent Soyuz 19 into space.

Two days later a remarkable thing happened: the two spacecraft representing these former adversaries in the space race docked and the three astronauts and two cosmonauts met in the middle where they shook hands, exchanged gifts and spoke with each other as they orbited the Earth.
The ships remained docked for 44 hours after which they separated, and manoeuvred to use the Apollo to create an artificial solar eclipse which allowed the crew of the Soyuz to take photographs of the solar corona. Another brief docking was made before the ships concluded their own journeys separately. The Soviets remained in space for five days altogether, the Americans for nine.
It was the first time that spacecraft built by different nations had docked and signalled an era of cooperation in space which would lead to the efforts to build a permanently occupied space station. The mission also marked the end of an era - it was the final flight of the Apollo spacecraft.
While the Apollo-Soyuz mission is best remembered for its political significance, it also resulted in some major technological achievements as neither of the spacecraft, which were completely different from each other, had been built for the purpose of docking.
The American crew was commanded by Thomas Stafford and included Vance Brand and the last of the original seven Mercury astronauts to make it into orbit, Donald K. "Deke" Slayton who had long been grounded due to a heart problem. The two-man Soviet crew included Valeri Kubasov and the first space walker, Alexei Leonov.
The ASTP Command Module splashed down on July 24th, 1975 after 217 hours, 30 minutes in space.

The Apollo era had ended. It would be six years before another American astronaut would fly in space aboard the reusable Space Shuttle. All of the Shuttle astronauts were equipped, of course, with OMEGA Speedmasters.

THE OMEGA SPEEDMASTER PROFESSIONAL APOLLO-SOYUZ "35TH ANNIVERSARY"

When astronaut Lieutenant General Thomas P. Stafford (USA) and cosmonaut Lieutenant General Alexei A. Leonov (USSR) shook hands in the docking hatch which linked their respective spacecraft, the space pioneers, along with their crews, were wearing Omega Speedmaster Professional chronographs on their wrists.

Commemorating a handshake

The 35th anniversary of their historic handshake is commemorated with the release of the Omega Speedmaster Professional Apollo-Soyuz "35th Anniversary" chronograph in a limited edition of 1975 watches.

A meteorite dial

The dial has been created from a meteorite which survived its entry into our planet's atmosphere and the high-speed impact with the terrestrial surface. The meteorite's unusual structure is the result its very high temperature when it enters the Earth's atmosphere, followed by a period of cooling. The dial is a single piece cut from the meteorite; accordingly, because no two pieces of the meteorite are exactly alike, each watch in this limited edition is absolutely unique.

The black colour of the meteorite dial is the result of a surface oxidation process. The silvery seconds hand and chronograph counters appear in the meteorite's natural colour.
The Omega Speedmaster Professional Apollo-Soyuz "35th Anniversary" chronograph is a fitting tribute to a pivotal moment in space exploration. A handshake in orbit between these two former space race adversaries demonstrated to everyone back on earth that it was possible to move forward in a new spirit of cooperation.

WORLDTEMPUS - 25 June 2010

I remember walking down Washington Street in downtown Boston, that city's "jewelry district," and seeing a white-dialed Breitling Premier shining under the lights in a shop. This was during my Hamilton period, and the $1,200 that they wanted for the watch was more than I could imagine spending at the time. I remember being impressed by how smoothly the chronograph pushers worked and how great the dial and case looked. I later enjoyed owning both the white and black dial versions of the Premier. I feel compelled to note that Breitling offered many interesting chronographs in the 1990s and early 2000s—such as the Spatiographe, which displays the elapsed minutes in digital format on a wheel, exactly the way most watches display the date except that it was the chronograph minutes that were displayed. The Montbrillant Eclipse and the Navitimer Twin Sixty are other models from the 1990s that are quite interesting and now rare.

One of the most iconic watches of our generation is the Chronoswiss Opus. It was seeing this watch on the cover of Wristwatch Annual in 2000 that made me buy the book. I never did buy the watch, but that copy of Wristwatch Annual, which I perused so many times that the binding fell apart, really accelerated my watch collecting by exposing me to countless new brands and models. The Opus is aptly named and the watch could serve as a fine holy grail, though—amazingly—it is not priced like most other horological hall-of-famers. Note to self: buy the Chronoswiss Opus to celebrate writing my first articles for Worldtempus.com!
Alain Silberstein offers singularly styled watches, almost always with interesting complications (like his Smileday, which allows you to display your mood with various emoticons in an aperture on the dial—long before "emoticons" was even a word). I love how he playfully blends all of the colors and uses curvy hands. The Alain Silberstein Krono Bauhaus with complete calendar was always on my radar, but, alas, never my wrist.

Finally, my own personal mother of all gaps is the IWC Portuguese Automatic Chronograph in steel (reference 3714). I have probably tried it on 50 times and never pulled the trigger. This watch with silver dial and rose gold hands and markers is the best looking watch of all time. In my formative collecting years, I found it too difficult to choose between the black dial and silver dial…so I bought neither. I've gone on to own watches much more expensive, but none more beautiful than the Portuguese. Every time I see one, its beauty gives me pause. There must be some reason I never returned to fill that gap. Maybe, just maybe, that watch is my personal Alpha and Omega.
In my estimation, it is a rare collector that has collected for any length of time and does not have similar gaps in his or her own collecting history. I invite you to look back over your own experience and spend a few minutes remembering the watches that you yearned for, but never owned. It's never too late. And if you have been collecting for a while, you may find that the watches that you regret never owning are now discontinued. This just makes filling in those old gaps more fun as you can look forward to some excellent adventures. Late-night detective work online is always fun, as are visits to local watch stores, flea markets, yard sales and maybe even travelling to watch shows: in pursuit, and hopefully conquest, of filling in those gaps. Good luck and good hunting.

In 1970 OMEGA launched the Seamaster Professional 600, the so-called "Ploprof" (the first letters of plongeur professionnel - the French words meaning "professional diver"), one of the most rugged, robust and seaworthy divers' wristwatches ever manufactured.
Last year we introduced a completely updated version of the divers' classic. Equipped with a Co-Axial calibre 8500, the new Ploprof 1200M is, as its name suggests, water resistant to an astounding 1200 metres (4000 feet, 120 bar) and it is an artful union of its ancestor's legendary features and OMEGA's state-of-the-industry Co-Axial technology.
The OMEGA Seamaster Ploprof 1200M in white!
This year OMEGA presents its white version of the Ploprof. It has all of the features professional divers have come to expect from OMEGA: a white bi-directional locking bezel with chrome-coated Arabic numerals, an automatic helium escape valve and water resistance to 1200 metres (4000 feet, 120 bar). The watch, with its timeless white bezel and dial, is presented with either a white rubber strap or a brushed mesh "Sharkproof" bracelet.
The Ploprof's case cannot be mistaken for that of any other watch: the screwed-in crown is located at 9 o'clock under a protective buffer. Its unique positioning allows freer wrist movement and prevents any inadvertent manipulation.
Designed for divers
At the 2 o'clock position is the Ploprof's characteristic bezel-release security pusher with an orange anodised aluminium ring. Pressing the pusher allows the bezel to be rotated in either direction and then locked firmly in position, ensuring that it cannot be accidentally shifted during a dive. The Ploprof has an automatic helium escape valve located on the side of the case at the 4 o'clock position. This feature allows helium atoms to escape during decompression, and is particularly useful for professional divers operating from diving bells.
The Seamaster Ploprof 1200M has a polished, lacquered white dial with an applied polished OMEGA name and logo. The oversized minute hand, which plays such an important role for divers, is crafted from orange anodised aluminium for legibility and is coated with white Super-LumiNova.
Respecting the past, defining the future
The OMEGA Seamaster 1200M in white is a perfect expression of OMEGA's pioneering spirit: a classic divers' watch which combines state-of-the-industry innovation with timeless design excellence.

Following publication of sales figures on January 20, 2010, we now present the unaudited Group key figures. This advance information will be followed by the distribution and discussion of the detailed annual report at the press conference scheduled for March 11, 2010.
•   Group gross sales of CHF 5 421 million, on comparable basis (excluding 2008 divestmentsof Sokymat and Michel) -6.3% at constant exchange rates and -8.1% in total lower than in the record year 2008.
•   Watch segment sales with a decrease at constant rates of -5.5% largely outperform Swiss Watch Federation export sales (-22.3% in 2009), gaining market shares for the Group in practically all price segments and markets.
•   Operating profit reaches CHF 903 million or 17.6% on net sales (versus 21.2% in 2008), with a very b performance in the second half-year (EBIT margin of over 20%) despite currency losses of CHF 105 million versus 2008.
•   Net income amounts to CHF 763 million, -8.9% less than in 2008, with 14.8% of net sales exactly the same as in the previous year.
•   Substantial equity of CHF 6 billion or 77.6% of total balance sheet (versus 75.3% in the prior year).
•   Dividend 2009 proposed: CHF 0.80 per registered share and CHF 4.00 per bearer share.
•   At the Annual General Meeting, the Board of Directors will propose reelection of its current members and in addition the election of Jean-Pierre Roth and Georges Nicolas Hayek as new Board members.
•   A good start so far in 2010, January sales representing the second-best month of January in the history of the Group, with an excellent outlook for the Group for the rest of this year.
 

Group Overview
 
In a very challenging year 2009 with a worldwide recession, the Swatch Group recorded gross sales of CHF 5 421 million, a decrease of -6.3% on a comparable basis (at constant exchange rates and excluding 2008 divestments of Sokymat and Michel) compared to the record year 2008. This performance is substantially better than the export figures published by the Swiss Watch Federation (-22.3% in 2009), which means that the Group has once again increased its market shares in practically all price segments and markets. Foreign currencies negatively impacted sales by CHF 105 million or -1.8%, mainly in the second half of 2009. The month of December 2009 showed a very positive sales trend in the watch segment (+28.8% versus December 2008), with clear signs of market normalization.
 
After a temporary setback in the first half of 2009, the Group's operating margin improved considerably in the second half year and achieved 17.6% (21.2% in 2008) for the full year. The main driving force was the watch segment, with a very convincing operating margin. Taking into account that foreign currencies as well as the gold price, an important raw material for the Group's watches, did not develop in our favor, this represents a very positive achievement. In addition, the Group preserved jobs for its employees, maintained b marketing activities and kept investment at a very high level.
 
Net income decreased by 8.9% to CHF 763 million compared to CHF 838 million in the previous year, and, at 14.8%, the net margin remained at the same level as in 2008. The Group's balance sheet is still solid, with an improved equity ratio of 77.6% as at December 31, 2009 compared to 75.3% in the previous year, and also a much higher cash position. The average return on equity was a remarkable 13.3%.
 
The Board of Directors of the Swatch Group will propose the following dividend for 2009 to the Annual General Meeting on May 12, 2010: CHF 0.80 per registered share and CHF 4.00 per bearer share. Furthermore, besides the planned reelection of the current Board members, Jean-Pierre Roth, former Chairman of the Governing Board of the Swiss National Bank, and Georges Nicolas Hayek, Group CEO, will be proposed for election as additional Board members at the Annual General Meeting.
 
Outlook for 2010
The Board of Directors and the Executive Group Management Board are very confident of achieving further organic sales growth and improved margins in 2010. The main reasons for this positive outlook are the excellent start in 2010, increasing order entries as well as the improving economic environment and market confidence worldwide. In addition, the Group's positioning in all market segments and its broad geographical presence represent important success factors in the watch industry. The solid balance sheet and the improved capability to generate cash flow will bring the Group in an even ber position than before the financial crisis.
Omega's mission as official timekeeper at the Winter Olympics 2010 in Vancouver, starting at the end of this week, is one of many positive factors that will improve sales in 2010. Furthermore, the opening of the Swatch Art Peace Hotel mid 2010, during the World Exhibition in Shanghai, will represent another milestone for the Group. In order to gain further market share and strengthen its worldwide presence, the Group will also take advantage of interesting opportunities in the different markets.
 

· Third-best year in the Swatch Group history with Group gross sales of CHF 5 421 million, a decrease of -6.3% on a comparable basis (at constant exchange rates and excluding 2008 divestments of Sokymat and Michel).
· Significant rebound in sales in the second half of 2009, with a phenomenal record month of December, which also was the best month in 2009.
· Watch segment sales with a decrease at constant rates of -5.5% largely outperformed Swiss Watch Federation export sales 2009, gaining market shares for the Group in practically all price segments and markets.
· Production segment with sales decrease mainly due to order cancellations and a change in product mix.
· Electronic Systems segment sales -14.5% lower than last year (excluding 2008 divestments of Sokymat and Michel), but steadily improving in the fourth quarter 2009 with increasing order inflow.
· Improved operating profit margin and net income compared to the first half year expected; Group very confident of further increases in sales and margins in 2010.
· Omega's mission as official timekeeper at the Winter Olympics 2010 in Vancouver and the Swatch Art Peace Hotel opening mid 2010 in Shanghai are two of the highlights to come, as well as significant developments of new products in most of the brands and new production systems in Switzerland.
Group Overview
After the known market decline in late 2008 and early 2009, with a worldwide recession and a sharp drop in consumer spending, most markets recovered from the financially stressed environment in the second half of the year. The last months of 2009 showed a very positive development, with clear signs of market normalization and increased consumer confidence. To some degree, the economic crisis 2009 has separated the wheat from the chaff. This applies especially to the watch industry, where values such as brand awareness, tradition, history and high-quality products count more than ever. Consumers are looking for value and quality.
The Swatch Group, with its large range of products in all price segments, increased its market share in most markets and regions. In this challenging year, the Group achieved gross sales of CHF 5 421 million, a decrease of only -6.3% on a comparable basis (at constant exchange rates and excluding last year's divestments of Sokymat and Michel). This still represents the third-best result in the Swatch Group history. While the first half year saw a significant decline, sales picked up in the second half and just exceeded - in local currencies - sales of the second half of 2008.
b Christmas sales clearly beat expectations and December turned out to be the best-ever month of December in terms of sales. The fourth quarter 2009 - expressed in Euro terms - performed at +7.1% at actual rates and +11.1% at constant rates. Foreign currencies negatively impacted sales by CHF 105 million or -1.8%, mainly in the second half of 2009. Especially the Euro, the British Pound and the Russian Ruble negatively impacted sales compared to previous year rates. The US Dollar had practically no impact, while the Chinese Yuan and the Japanese Yen influenced sales positively. Increasing watch demand in several markets compensated decreases in other markets and helped the segment Watches & Jewelry to achieve a remarkable result in 2009. The Production and Electronic Systems segments, on the other hand, were confronted with weaker demand and realized lower sales than in the previous year.
 
Expected earnings 2009 and Outlook 2010
The Group expects that the operating profit margin and net income for the full year 2009 will improve compared to the first half of 2009. This improvement will be visible predominantly in the Group's core business, the segment Watches & Jewelry.
With the prospect of a continuous recovery of the economic environment and the new developments realized in the last months, the Group is very confident that further solid organic sales growth will be achieved in the year 2010. A promising trend can be identified, based on the excellent sell-through figures in January 2010 as well as the order entries for the months to come. The positive outlook is also backed by the Group's positioning in all market segments and its broad geographical presence. Consumer spending is expected to see a steady increase in most countries, with a growing middle class mainly in the emerging markets supporting this trend.
A positive impact on sales is also expected from Omega's mission as official timekeeper at the Winter Olympics 2010 in Vancouver, starting on 12 February 2010. Omega has been appointed the official timekeeper of the Olympic Games until 2020. Furthermore the opening of the Swatch Art Peace Hotel mid 2010 during the World Exhibition in the fantastic place of Shanghai will represent another milestone for the Group. The increased positive results of the Group's research and development activities will also contribute to further sales growth.

The advertisements feature photographs of Omega's brand ambassadors sporting loupes, the magnifying glasses favoured by watchmakers.

 
Inspired by Omega's award-winning advertisement
The visuals were inspired by Omega's award-winning "Watchmaker Wanted" campaign, which featured a Greg Williams photograph of George Clooney wearing a lab coat and a loupe.

In one of the new advertisements, Apollo 11 astronaut Buzz Aldrin, the first man to walk on the Moon wearing an Omega Speedmaster, appears with the headline, "It's not rocket science. But it's close."
Formula One superstar Michael Schumacher's Co-Axial advertisement describes the steady, constant performance of the movements with the legend, "When faster isn't better."
All of Omega's high-flying ambassadors are taking part in the campaign including George Clooney, Michael Phelps, Nicole Kidman, Cindy Crawford, Zhang Ziyi, and Sergio Garcia.

The advertising texts have been written with reference to the ambassadors' professional fields of endeavour and an aspect of Omega's Co-Axial movements. Swimmer Phelps's ad talks about the importance of timing. Super model Crawford's copy is about the fashion statement made by the movements.

The other "stars" in the adverts: Omega's Co-Axial calibres
The Co-Axial escapement, introduced in 1999, was the first practical new watch escapement to be developed in some 250 years. The escapement is, in simple terms, the heart of the mechanical watch. It maintains the oscillations of the balance, the watch's regulating mechanism. The Co-Axial Escapement reduces the friction among the parts that transmit energy from one component to another, resulting in longer service intervals, a reduced need for lubrication and, above all, greater stability of the watch's precision over time.  
Since 2007 Omega has been producing its exclusive Co-Axial calibres in house comprising more than 200 parts.

 
 "Co-Axial has been a turning point"
Commenting on the advertisements, Omega president Stephen Urquhart said, "T

October 9th 2009
The Seamaster Planet Ocean Liquidmetal Limited Edition unveiled by Omega on Monday is the first model from the brand, and doubtless in the entire watch industry, to contain Liquidmetal. This alloy discovered by researchers at the Californian Institute of Technology is endowed with several distinctive physical properties that have enabled the creation of a bezel alternating satin-brushed zones for the numerals and the minute scale with a polished surface for the ceramic part. Having in the process been granted exclusive rights to the use of this metal in watchmaking, Omega presents a timepiece of which the aesthetic criteria set out in the technical specifications led to the use of an ultra high-tech material.

Used to date in applications such as enhancing the flexibility of Head tennis rackets, the Liquidmetal is extremely different to classic metals. Amorphous rather than crystalline like most other metals, it has a 400°C melting point twice as high as titanium-based alloys, and is three times tougher than stainless steel. Nonetheless, Omega engineers have chosen it first and foremost for its malleability - a quality that enables even the smallest cavities to be perfectly filled thanks to the pressure of the alloy inside. This technology thus paved the way for the visually appealing alternation of metal parts with those made in ceramics and produced by Comadur - a sister company in the Swatch Group.
After presenting last spring a Speedmaster model not yet available on the market but equipped with a split-second chronograph and a ceramic dial, Omega once again introduces a model with a decidedly high-tech face. The shimmering pure dial echoing the bezel lends the watch exceptional depth and intensity, while the attractive dial design strikes a fine balance between vintage spirit and avant-garde styling.
The cogs of the in-house production process seems to be pretty well oiled, since the Seamaster Planet Ocean Liquid Limited Edition will be available by the end of the year in a series of 1948 - a nod to the launch date of the Seamaster collection. This relatively generous number is well over that of a "confidential" edition and doubtless heralds other forthcoming developments. The retail price is set at 4,800 Swiss francs excluding tax.

GMT XXL - Summer 2009

THE FIRST WATCH WORN ON THE MOON

The first manned lunar landing on the 20th of July, 1969 was the greatest, most dramatic scientific achievement in human history. Neil Armb stepped onto the moon's surface at 02:56 GMT on the 21st of July. Nineteen minutes later he was joined by Buzz Aldrin, who was wearing his OMEGA Speedmaster and a legend was born. An interesting footnote: the electronic timing system on the Lunar Module was not functioning correctly so Armb had left his watch aboard as a reliable backup. The adventure is celebrated through two OMEGASpeedmaster Professional Moonwatch Apollo 11 "40th Anniversary" Limited Edition watches: one in stainless steel and (7,969 pieces); the other in platinum and 18K yellow gold (69 pieces).

The distinctive timepieces are powered by OMEGA's caliber 1861, which shares its lineage with the caliber 321 used in the original Speedmaster Professional Moonwatch. The stainless steel casebody is delivered with a stainless steel bracelet which has been upgraded to include OMEGA's patented screw and pin system. The black dial also recalls that of the Moon Watch but has some key differences. The small seconds counter (sub-dial) is a medallion which features an adaptation of Apollo 11's famous mission patch: an eagle descends to the lunar surface with an olive branch representing peace in its claws. In the distance, far above the horizon, the earth is visible. The patch, interestingly, was designed by Michael Collins who remained in the Apollo 11 capsule as Command Module Pilot while his colleagues Armb and Aldrin were in the Lunar Module and on the moon.

ONE SMALL STEP

Below the words "OMEGA Speedmaster PROFESSIONAL" on the dial, the legend 02:56 GMT - the exact time that Neil Armb made his "one small step" onto the moon - is displayed in red. The 40th Anniversary Limited Edition's dial is protected by Hesalite, the same robust, shatterproof acrylic crystal found on the original Moon Watch. Hesalite is ideally suited for use in space - there is no chance that it can break apart and send potentially dangerous fragments into the low-gravity environment.

The Apollo 11 "Eagle" mission patch is stamped on the caseback along with the words, "The first watch worn on the moon", the limited edition number (0000/7969), and "July 21, 1969", the date Armb and Aldrin first stepped onto the moon's surface at 02:56, the time which is printed on the dial. The "40th Anniversary" Limited Edition is delivered in a black presentation box which also includes a 42 mm sterling silver medal (the same diameter as the watch) featuring an engraving of the mission patch. Also in the presentation box is a certificate of authenticity and an envelope containing a black polishing cloth printed with information commemorating the historic space flight.

The story of how the OMEGA Speedmaster became the Moonwatch - the only wristwatch approved by NASA for all manned space flights - all began in the early 1960s when two NASA officials anonymously visited several Houston jewelry stores, including Corrigan's, which at the time was the city's best-known watch and jewelry retailer.

The solo-flight Mercury space programme was almost completed (in fact, Wally Schirra had worn his own Speedmaster on his Mercury flight on the 3rd of October, 1962) and NASA was preparing for the Gemini (twoman) and Apollo (three-man) missions. There were plans for the astronauts on these missions to move about in space outside the ship. One of their key pieces of equipment would be a wristwatch which could withstand the difficult conditions of space. Every time an astronaut suspended in the vacuum of space turned his wrist, the watch would suddenly come out of the shade and be exposed to the unfiltered rays of the sun and temperature increases of more than 100°C. On the moon, President Kennedy's and NASA's declared objective, things would be even tougher. NASA ordered two Speedmasters and two each of five other chronographs for "testing and evaluation purposes" on September 29, 1964 The men from NASA bought a series of chronographs of different brands, charged with the task of finding the best watch available for their astronauts to wear in space.

THE ONLY WATCH APPROVED

On March 1, 1965, the test results were complete. Three brands' chronographs had still been in the running. Of those, one brand's entry had stumbled on two separate occasions in the relative humidity test. In the course of the heat-resistance test it finally came to rest for good. The large seconds hand warped and was binding against the other hands.The crystal of the second brand's chronograph had warped and come away from the case during the heat test. The same unfortunate occurrence took place with a second model of the same make during the decompression test.

Only the Omega Speedmaster passed. At the time, NASA's testers wrote, "Operational and environmental tests of the three selected chronographs have been completed; and, as a result of the test, OMEGA chronographs have been calibrated and issued to three members of the GT-3 (Gemini Titan III) crews." What sounds like a reserved, sober announcement was, in fact, the official decree that from that time forward, the Omega Speedmaster would be the only watch approved for all manned space flights and would be become an inextricable part of the OMEGA legacy. As significant was a NASA communique dated March 1st, 1965 which said, "… the astronauts show a unanimous preference for the OMEGA chronograph over the other two brands because of better accuracy, reliability, readability and ease of operation."

ITS CASE IS QUITE SIMPLY UNMISTAKABLE

Omega's love story with the sea has been going on for years, as the world's great sailors and divers will readily testify. As early as 1970, Omega created a watch capable of withstanding the extreme pressures endured by divers working at great depths. This timepiece, the Seamaster 600m, also called "Ploprof" (an abbreviation of the French term plongeurs professionnels, meaning professional divers), is one of the sturdiest, most robust watches best suited to the underwater world ever produced. Equipped with the Omega Co-Axial Caliber 8500, the new Ploprof is COSC-certified and water-resistant to 1200 meters, ingeniously combining the legendary characteristics of its forerunner with the Omega Co-Axial technology.

The case of the Ploprof is simply unmistakable, with its screw-locked protected crown located at 9 o'clock - a unique position that frees wrist movements and avoids any accidental shifting during a dive. Another feature of the Ploprof is the bezel-release security pusher with an orange anodized aluminum ring at 2 o'clock: one press on this pusher enables the user to turn the bezel in either direction and then to lock it firmly into the chosen position. The Ploprof is also equipped with an automatic helium valve on the side of the case at 4 o'clock. This device enabling helium atoms to escape during the decompression phase is particularly useful for professional divers operating in diving chambers. The Ploprof 1200m is available with either a brushed mesh "Sharkproof" strap or a black or orange rubber strap, featuring a double-extension system and equipped with a new safety clasp enabling precise adjustment thanks to 18 different positions.

Millions of nervous television viewers from all over the world watched in tense anticipation on the 21st of July 1969 as Neil Armb became the first human being ever to set foot on the Moon. At exactly 02:25:20 GMT, one of humanity's great shared dreams was fulfilled and the three Apollo 11 astronauts successfully laid the cornerstone for NASA's future lunar missions. However, the day didn't only make legends of Neil Armb, Buzz Aldrin and Michael Collins - for on that day the OMEGA Speedmaster Professional became the first and only watch to be worn on the Moon.

In celebration of the event, OMEGA, the Swiss luxury watchmaker will present its exhibition "The 40th Anniversary of the Moon Landing" at KaDeWe in Berlin from July 20th to August 24, 2009. A large number of watches and other items, all of them with a connection to NASA's lunar program, will be on display both in KaDeWe's show windows and in its Theme Hall.
One of the exhibition's highlights is a model of the first OMEGA wristwatch to be worn in space: the Speedmaster with the reference CK 2998, identical to the one worn by Walter Schirra during the Mercury Sigma 7 mission. Also on display will be the original Speedmaster watches astronauts Donn F. Eisele (Apollo 7) and Thomas Stafford (Gemini 9 and Apollo 10) had strapped to their wrists during their missions.

Along with the many different OMEGA Speedmaster "Moonwatches" on display at KaDeWe, visitors will have a chance to admire President John F. Kennedy's original OMEGA "Ultra Thin". The charismatic American president was a b proponent of the space program during his short term of office. On the 25th of May, 1961, in an address to the Joint Houses of Congress, he spoke publicly for the first time about the potential and significance of a lunar landing: "I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the Moon and returning him safely to the Earth."

President Kennedy himself would not live to see his vision fulfilled only about eight years after he made his challenge. The American historian Arthur Schlesinger, talking about the importance of the Apollo 11 Mission, "The 20th Century will be remembered, when all else is forgotten, as the century when man burst his terrestrial bonds." "And," as Stephen Urquhart, the president of OMEGA has pointed out, "he did it wearing a Speedmaster."