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  • Speake-Marin - Pierce Brosnan, new global ambassador

    In a bit of a surprise move, Peter Speake-Marin recently announced that he had signed well-known actor Pierce Brosnan as the ambassador for the Speake-Marin brand. It's rare for a small, independent brand to have an ambassador.
    "It wasn't planned or searched for, it was the result of meeting on the filming of the movie 'Survivor' and becoming friends," explains Speake-Marin, who worked as a watchmaking consultant on the film. "Pierce started posting pictures of himself and his watches on Instagram and it seemed like a natural thing to do to ask him if he was interested in taking it to another level.

    "He is classical with a twist as is my work; he is also in his own right an artist as well as an actor," Speake-Marin continues. "When we first met we became friends within minutes, in a slightly surreal way. We are kindred spirits from different worlds. We both love what we do and we both live in creative worlds."

    Brosnan has had an incredible career, appearing some of the biggest movies made, including playing James Bond four times, while sporting an Omega, of course. Now, whenever he has a chance, Brosnan will wear his Speake-Marin. "Pierce has worn a Speake-Marin in the last film he made, called 'IT' and will do likewise in a new movie starting in the coming months," Speake-Marin details. Currently, Brosnan wears the Resilience timepiece (), the same one he wore in "Survivor."

    Does an ambassador really pay off, especially for a small brand that struggles for recognition? Having a recognizable face of the brand certainly can't hurt. "Speake-Marin is a small company and we are slowly growing from year to year at a steady rate," Speake-Marin says. "This year was exemplary, which I believe was due to Pierce but also the evolution as a whole within the collections and the growing awareness of my work. Each year we are alive we grow."

    Speake-Marin sees the association with Brosnan as a sign of future success. "Business is good, but I have no illusions, life for a small company in a competitive industry life can be challenging, but we are growing at a time when many companies are shrinking and making cutbacks," he says. "For the industry as a whole it is forever changing as it has been for the last 30 years with peaks and troughs, there is no longer a genuine sense of stability but this brings in its own way a need for creativity and originality to adapt to the new and changing world we live in.
    "For Speake-Marin, I am more optimistic today than I have ever been due to the reality of our situation with growing sales, knowledge and maturity as a whole," he continues. "Also, I have a freedom for development now that I have never had before, due to a growing team to whom I have been able to delegate the daily activities of running the business."

    When asked whether Brosnan will have a hand in the design of any Speake-Marin watches, Speake-Marin is tight-lipped. "For that you will have to wait and see," he says.

  • Cosmic Watch - The world's first 4D digital astrolabe - and it's Swiss Made

    It's called the Cosmic Watch and it is Swiss Made, but ironically it is not yet available as a watch. Having crossed the desks of the executives at Omega (too digital) and Google Switzerland (not functional enough), the project arrives on the market not as a wristwatch but as an application running on iOS and Android or as a luxurious desk clock or high-end touchscreen display that would make the perfect addition to a boardroom or hotel lobby. It is the world's first interactive astronomical clock in the digital era, and it's Swiss Made!
    The Cosmic Watch builds on the centuries old tradition of the astrolabe as a means of displaying the rotation of the heavenly bodies in our solar system. But whereas the historical astrolabes were objects intended as decoration just as much as they were for education, the Cosmic Watch is geared much more towards the educational aspect, capitalizing on the ubiquity of smartphones and tablets around the world.

    A new appreciation of time

    One of the cornerstones of this approach is adding the dimension of time, which can be overlaid on any of the views in the form of a circle around the equator with an optional digital read-out if desired. Intuitively, the time can also be read against the selected location and the shadow cast by the sun gives an instant overview of where on earth it is night and day.

    A "time travel" function lets you move forwards or backwards through time at varying speeds, from a sedate two minutes per second to a dizzying year per second. As you move forwards or backwards you see the trace of the movement of the planets and you can pause at any point to see the exact configuration in the solar system at that point. Furthermore, significant astronomical events such as eclipses are highlighted along the way.
    Five different guides (horizon, compass, planet names, connections, celestial rings and equatorial grid) can be toggled on and off to assist with astronomical observations. Simply activating the horizon and compass, for example, then aligning north on the compass with north on the horizon, lets you easily identify the planets at a glance. On a cloudless night in mid-May I was able to pick out Mars, Venus, Jupiter and Mercury from my balcony in a matter of minutes.

    The future

    As with any smartphone application, the advantage of the technology is that it can regularly be updated. The developers are already working on adding new features such as real-time weather, a world-time display and equation of time function. With such features on board, the application could in future easily replace three or more existing types of application (world time, sky chart, weather). All this at a cost of just 4 Swiss francs!

    The Cosmic Watch also comes packaged as two high-end luxury objects, the Vision and the Eclipse. The Vision is an interactive table clock and the Eclipse is a custom-built interactive astronomical "wall time device" using the very best touchscreen technology available.
     


    The Cosmic Watch can be downloaded from Google Play and the Apple App Store.

  • Christmas gift guide - Watchmaking books to go under the tree

    , the ultimate Moon Watch experience
    This work had been creating quite a stir in the profession, as it was eagerly anticipated for months as the ultimate reference on the Speedmaster, for collectors and by collectors alike. The result is far beyond expectations, with 500 tightly packed pages including more than 1000 full-colour illustrations. It contains everything - and we mean literally everything - about the Speedmaster from 1969 to the present. In it, the two authors analyse the odyssey - both in outer space and on Earth - of a watch that has traversed both centuries and the skies.

    Requiring several years of research, is both technical and good-looking, referencing thousands of notes, entries and details for those with the greatest passion for this model. To date, this is the most complete work on Omega's flagship creation. And there won't be anything like it for a long time to come.


    The umpteenth work on the brand with a crown, the uncontested ruler of watchmaking, and the international standard-bearer for Switzerland abroad? Sure, but this one's for everyone, and that's what really makes the difference. After a great many books investigating the tiniest variations in the dial fonts, characters and movements of each model, which were essentially designed to keep informed collectors happy, is presented as a synthesis that is accessible to all. From flagship models to the history of the brand, from its founding family via its most famous ambassadors, this veritable coffee-table book will be read over and over again with the same sense of pleasure thanks to a flowing writing style that is easy to grasp by the widest possible audience. 


    A few months ago, Girard-Perregaux developed a new campaign entitled "New Faces of Time". The concept was to place the watchmaker (rather than the product) centre-stage. The brand nevertheless went a step further: Girard-Perregaux wanted this particular stage to be both international and unexpected, with photos taken in front of the Eiffel Tower, the Great Wall of China, Times Square, etc. And to crown it all, Girard-Perregaux did not opt for the classic, cliched image of the grey-haired, experienced watchmaker, but instead for young talents bursting with life, all of whom have opted to work in this watchmaking establishment based in La Chaux-de-Fonds. The book titled offers a series of stories and images from of its "Young Watch Masters Tour", providing a fascinating account of their personal passions, along with incredible photos. Not to mention the not-to-be-missed 'making of' these campaigns, in which we can see that dropping off a watchmaker at his mountain workbench at an altitude of 2000 metres was no small feat. A work that is original, constructive and fun, about what is probably one of the best watchmaking campaigns in the past few years. 


    It's a piece of metal found at the bottom of the sea a century ago. Later, much later, this object was named the ", an astro-horological creation that was ahead of its time by several millennia. Recomposed thanks to new technologies and Hublot's input in particular, the Machine and its history are from an era which unleashed the scientific and diving communities as well as governments in its wake. It was probably one of the greatest discoveries of all time in astronomy and watchmaking. This book, written by a Greek journalist, combines unpublished photos of the discovery, direct witness accounts from the key players and the historical background of a unique, exceptional artefact. 


    This richly illustrated, 475-page work, relates the 60-year history of modern scuba diving and the evolution of Blancpain's famous dive watches, the Fifty Fathoms. The different chapters present 24 adventurers who played a pioneering role in oceanographic exploration, such as Hans Haas, Jacques-Yves Cousteau and Stan Waterman. The book includes more than 600 photographs, a timeline marking the important milestones of this era, as well as a glossary. And for keen collectors, a hand-numbered copy will be given to everyone who purchases an Ocean Commitment Bathyscaphe Flyback Chronograph, a 250-piece limited edition. 

    (From noon to midnight - The Master Watchmakers)
    Why is there no reference work on Freemason watchmaking? This discreet, almost secret milieu, prefers being in the background to the limelight. Nevertheless, the knowledge accumulated by the different lodges led their watchmaker members to create exceptional timepieces. Amongst these pieces known only to the select few, one finds symbols clearly marked on the dial as well as subtle details on the movements, both of which are the secret signatures of the Freemasons. This watchmaking tradition blossomed in total secrecy over centuries. Didier Gottardini and Emmanuel Lecugy have brought together hundreds of examples, the vast majority of which have never been photographed. An incredibly rich work, which deals with one of the least known areas in watchmaking. 

    ORDER Any of the above books from watchprint*

  • Newsletter - Happy holidays, see you next year!

    Last week, Omega announced that it is developing a new standard, in conjunction with the Swiss Federal Institute for Metrology (METAS). Any watch with a precision between 0 and +5 seconds per day that can resist magnetic fields of "at least 15,000 gauss" will qualify for this Swiss norm, with which Omega ostensibly aims to raise awareness of the potential impact on our watches of the magnetic fields that surround us nowadays.

    Also last week, the Qualite Fleurier foundation celebrated the 10th anniversary of its certification with the announcement that it is making the unique equipment used for its tests available to the entire Swiss watchmaking industry. The certification already uses the same strict precision tolerances as the new METAS standard, but with one very important difference: it is the only certification where the finished watch is subjected to a genuine simulation of real-world wrist action over 24 hours on the formidable Fleuritest machine. Read our full report this week on WorldTempus.

    In this last full week of shopping before Christmas, we conclude our gift guide with a review of some affordable complicated watches, a selection of watch-related books and the new ultimate gift for the watch fan. Over the holiday season we will also be publishing loads of great content, with a mini-series of "What's next?" articles inspired by the theme of this year's Forum de la Haute Horlogerie, the first in a series of articles on the different movement decorations used in watchmaking, features from the latest issue of GMT Lady and a selection of the forthcoming SIHH launches.

    Our offices will be closed over the festive period, so the next WorldTempus newsletter will be sent out on 12 January. In the meantime, the entire team at WorldTempus wishes you happy holidays and all the very best for the New Year. See you soon!

  • Harry Winston - Nicole Kidman wears Harry Winston jewels

    The Winston Cluster is one of the House of Harry Winston's most coveted jewelry designs. In these jewels, fancy-shaped diamonds are set with minimal metal at varying angles to each other, resulting in a cluster of pear, marquise-shaped and round brilliant diamonds that has depth and remarkable brilliance. Transformed into highly dimensional sculptures, diamonds appear to float in their settings, emphasizing the inherent beauty and fire of each different shaped diamond.

    At the the Omega - De Ville Prestige 'Butterfly' launch on October 2, 2014 in Seoul, Nicole Kidman was wearing a Wreath diamond necklace, a Winston Cluster diamond bracelet, a diamond Links bracelet and a Qipao diamond ring.

  • Sotheby's - George Daniels Collection Hammered

    Yesterday in London's chic New Bond Street, Sotheby's auction house undertook what was certainly its most high-profile auction of the year: selling the horological remains of George Daniels' life.
    At precisely 2:30 GMT, the elite of the horological auction world crowded into Sotheby's posh auction room to witness - or possibly bid on - the 137 items left in Daniels' collection at the time of his death in 2011.
     


    Daniels can rightly be viewed as the first independent, a talented watchmaker who practically led this movement of the mechanical renaissance by example. He was revered by the other independents - as F.P. Journe's platinum Chronometre Souverain (lot 27) gift to him shows - and inspired them in their own work. "This auction will set the precedent for other independents' work," Geoffroy Ader, head of Sotheby's Geneva, remarked.
    Daniels is best remembered for inventing the co-axial escapement, which was industrialized and is now in serial use by Omega, though as his protege and only apprentice Roger Smith pointed out, "He made everything by hand, every part of the watch." His 37 unique pocket watches remain so one-of-a-kind because they were indeed manufactured by his own two hands and because each one represented a new technical experiment.


    Daniels was a collector of automobiles, cameras, and timepieces. As an expert in the history of horology, he also traded in very high-end vintage timepieces and was an adviser to Sotheby's for much of his career. Much of the proceeds of the auctions surrounding these objects will benefit the George Daniels Educational Trust, a charity he set up before his passing to benefit the higher education of pupils studying the disciplines of horology, engineering, medicine and building construction. Financial aid from the trust is granted to students nominated by City University London and jointly the Worshipful Company of Clockmakers and The British Horological Institute.
    Auction results
    Many pieces in the auction were highly anticipated, and the top lot performed as expected, which is probably why it did not elicit applause from the polite gathering of aficionados: the Space Travellers Watch, a large Lepine-style pocket watch complicated beyond belief and ahead of its time in terms of added technology. Smith explained that Daniels had created it in honor of man's first landing on the moon (hence the name). The bidding on it was spirited and included a prominent local London retailer, who dropped out before it crossed the one-million-pound mark. Bidding topped out at 1,150,000 pounds before commission.


    The second most expensive lot came in at 1,100,000 pounds before commission: an ebony-encased striking table clock by Joseph Knibb from 1677. It has royal provenance, which is probably what at least partially spurred the heated bidding for it. As expected, Daniels' own pieces did remarkably well, with the Grand Complication wristwatch hammered at 780,000 pounds before commission.
    Anther notable lot was an Urban Jurgensen wristwatch modified by Daniels to include a slim version of the co-axial escapement, which was sold to the Jurgensen Museum via telephone for 50,000 pounds before commission. And, naturally, the Journe piece was notable for the above-mentioned reasons. It sold for 36,000 pounds before commission.
    The Sotheby's team and other notables present at the auction were pleased with the results, totaling 8,285,139 pounds after commission (and beating the pre-sale estimate by more than 3 million pounds). About 8 million pounds of that will go to the George Daniels Educational Trust.
     

  • Omega - A New Watch for James Bond


    In SKYFALL, to be released in autumn of 2012, James Bond will take to the screen for the 23rd time with Daniel Craig again assuming the role of the world's favourite secret agent. And once again, 007 will wear an OMEGA Seamaster.
    To celebrate its seventh performance in a supporting role in a Bond film, OMEGA is launching the Seamaster Planet Ocean 600M"SKYFALL" Limited Edition watch.


    Like every Planet Ocean, the new watch is ready for underwater adventure. Equipped with a unidirectional rotating diving bezel and a helium escape valve, the watch is water resistant 60 bar / 600 metres / 2000 feet. The watch has a 42 mm brushed and polished stainless steel case and a matching patented screw-and-pin bracelet whose divers' clasp is engraved with "007". The rotating diving bezel is distinguished by its matt black ceramic ring with a chromium nitride diving scale.
    The applied indexes on the matt structured black dial are coated with white Super-LumiNova emitting a blue light as are the polished, facetted rhodium-plated hands. The exception is the minute hand which emits a green light, as does the dot on the diving bezel. This feature makes it easy for divers to keep track of their time at a glance. At the 7 o'clock position is a 007 logo and at 3 o'clock, there is a date window.
    The Seamaster Planet Ocean 600M SKYFALL Limited Edition is powered by OMEGA's exclusive new Co-Axial calibre 8507. SKYFALL 007 is on its rotor in black-varnished engraving. The movement is visible through sapphire crystal in the brushed screw-in caseback.
    Along with OMEGA's industry-changing Co-Axial technology, the watch is equipped with an "Si14" silicon balance spring. The combination is so stable and reliable that the Planet Ocean comes with a full four-year warranty.
    The Seamaster Planet Ocean 600M SKYFALL wristwatch is being produced in an edition limited to 5,007 pieces and is delivered in a special presentation box.

  • Antiquorum - Elvis Presley's Omega Watch in auction


    The Omega Black Dial Constellation Calendar watch was gifted to Elvis' longtime friend and confidante Charlie Hodge, a musician who played with Presley and who was honored at the 2007 Rock and Roll Hall of Fame induction ceremony. Hodge recalls, "… several times I told Elvis how beautiful his watch was... and he took it off his wrist and gave it to me."


    The self-winding, center-seconds, water-resistant, stainless steel and pink gold-capped chronometer wristwatch with black dial was produced circa 1960. The winner of this watch, expected to sell for $10,000 - $20,000, will receive a letter of attestation signed by Hodge.
    Few watches owned by Elvis remain from this era and considering his professional relationship with Hamilton watches and sizable collection of Hamilton and Rolex watches, this Omega is truly unique.
    "This is an important piece of history sure to appeal to Elvis fans, collectors of music memorabilia and watch aficionados," says Evan Zimmermann, President and CEO of Antiquorum.
    The Omega Constellation is one of 269 remarkable timepieces, including rare Patek Philippe, Piaget, Ulysse Nardin and Jaeger-LeCoultre wristwatches, to be featured at the auction. A Patek Philippe Ref. 5016 in 18K yellow gold with a custom grey dial is estimated to fetch $450,000 - $ 650,000 and a limited edition Jaeger Le-Coultre Gyrotourbillon in platinum is expected to sell for $ 250,000 - $ 350,000.
    The collection will be previewed in New York from June 9 - 11.
    www.Antiquorum.com

  • Omega - Seamaster Planet Ocean Ceragold

    The Omega Seamaster Planet Ocean Chronograph Ceragold has a generous 45.50 mm 18 Ct red gold case. Its most striking design element is its polished black zirconium-based ceramic bezel ring which offers a stark, dramatic contrast to the Ceragold diving scale.


    No less impressive is the Omega Co-Axial calibre 9301 at the heart of the Seamaster Planet Ocean Chronograph Ceragold. Launched last year, it was the first chronograph in the brand's proprietary family of Co-Axial movements. The movement has a special luxury finish including an 18 Ct red gold rotor and balance bridge; the screws, barrels and balance wheel are blackened. With the Omega Co-Axial calibre 9301 it is possible to adjust the hour hand without affecting the performance of the minute or seconds hands, allowing for easy adjustments for travellers changing time zones. The movement is equipped with a silicon balance spring and like all Planet Oceans, the watch comes with a full four-year warranty.
    The lacquered black dial presents both the 60-minute and 12-hour counters on the same subdial at 3 o'clock so reading the elapsed chronograph time is particularly intuitive. The small seconds sub-dial is at 9 o'clock.
    The Seamaster Planet Ocean Chronograph Ceragold is presented on a black leather strap secured by an 18 Ct red gold foldover clasp.

  • Omega - Wearing the Co-axial Speedmaster

    One of the major introductions from Baselworld 2011 was, of course, Omega's new chronograph caliber. I was therefore quite disappointed when a Swatch Group scheduling glitch occurred and I missed my chance to see it. "These things happen," I thought and did my utmost to try to get down to the factory in the ensuing months - to no avail. I just seemed destined to miss out on seeing what I suspected was going to be a truly excellent product. In October, my chance suddenly appeared: my French-language colleague at Worldtempus Louis Nardin had arranged a test period with just this watch (

    read his story here). Sometimes I am amazed at the way things work out.
     


    The legend
    Despite a reminiscent resemblance to Rolex, the Speedmaster has been able to carve out a fixed place for itself in history thanks to the legendary journey it took to the moon on the wrist of Neil Armb in 1969. Back then this watch originally introduced in 1957 ran on a manually wound Lemania that Omega called Caliber 321.
    It's hard to mess with a legend and come out on top, but Omega has done an admirable job of it. This beefed up version of the Speedmaster measures a full 44.25 mm in diameter. It is perhaps this large size that gives it such a different feel and look as compared to the previous versions, which were either 38 or 39 mm.
     


    The obvious
    Aside from the size, aficionados will notice a few obvious differences between this new version and previous, more classic versions. The chronograph totalizers are bicompax rather than tricompax, a date window has been added to the 6 o'clock position and the ten-minute/stop-second numerals have been left off the new dial design. These three design elements alone have been enough to raise the hackles of collectors, leading some to even ask me outright while I was wearing the watch, "Is this a proper Speedmaster?"
    While this is a question that can only be answered individually, my answer to this question would be a resounding, "Yes, it is a proper Speedmaster." A dial - which is the most important and doubtlessly the deciding factor in any wristwatch - is always a question of balance and proportions. While the dial has been slightly transformed, this was necessary because the entire size of the case had changed, making it more contemporary. 
    Also, in my estimation, the changed elements serve to clean up the dial a bit and make it fresher and cleaner. This, naturally, precludes that it loses a bit of its instrument character, but then so be it. The end look is attractive and compelling, a fact that I came to appreciate more and more as I wore this flawlessly functioning chronograph.
    Also, and this is important for me, the changed proportions, cleaner dial and bicompax chronograph totalizers make it appear less Rolex-y than its predecessors. I know I risk some backlash with that statement, but it has always been a detracting factor in my eyes. The transformation is a good one.
     


    The caliber
    The original Speedmasters ran on Lemania movements, which were not created specifically for this model. This new Speedmaster, which is officially named Speedmaster Moonwatch Co-Axial Chronograph (Reference 311.30.44.51.01.002), is the first to be fitted with a movement that was created specifically for it. Omega Caliber 9300 is automatic, column wheel-controlled, and contains a co-axial escapement with a free-sprung silicon balance spring and two serially operating spring barrels for 60 hours of power reserve. Though I did not time the chronograph on a Witschi (that is not what our Worldtempus tests aim to prove), I can say that the caliber was extremely accurate and that 60 hours of power reserve is really excellent - you can put it down over the weekend and not have to wind it again on Monday morning. As I am not a watchmaker, I wouldn't want to venture a guess as to whether the co-axial provides more accuracy that a regular Swiss lever escapement with the same attributes. In my estimation, it is at least as precise.
    One collector asked me during the test phase if the date changes exactly at midnight: a valid question. The answer is no, it's not an instantaneous change. The changeover lasts about ten minutes or so - not a bad balance.


    The bottom line
    At $8,700 this stainless steel sports watch is not necessarily overpriced. Comparable Rolex models are commensurate in price: the Oyster Perpetual Submariner Date in stainless steel currently costs $8,000.
    The updates to this model are justified and well executed; after all, a simple reproduction would be ultimately boring, like hearing a cover version of a song that hasn't been changed at all except for the fact that a different group is performing it. In fact, the changes contain new codes that correspond to our era and our generation. Welcome to 2011, Omega Speedmaster. 
     

  • Concord - Dubai Double & Desert Triple for Álvaro Quirós


    In the closing event of the PGA European Tour, the Dubai World Championship, Spanish golfer Álvaro Quirós - who signed a partnership agreement with Concord in September 2011 - made a magnificent showing to win the title on Sunday December 11th. He finished at 19 under par after carding successive rounds of 68, 64, 70 and 67, ahead of a star-studded field including world number 1 Luke Donald, who took third place. The crowd went wild at the end of a nail-biting fourth round that Quirós completed with an incredible eagle on the 18th hole (having done the same in the second round)! 
     


    This outstanding achievement has earned him the admiration of golf enthusiasts around the world who have been following this showcase event with keen interest, naturally including the brand's agent in Dubai, Ahmed Seddiqi represented by Mr Mohammed Seddiqi, CEO Christophe Nicaise and Concord Regional Sales Manager Abdallah Mouaffak made a point of personally visiting the event to congratulate Quirós on his stellar performance.
     


    Having started the year in the same country and on an equally positive note by notching his fifth European Tour title in February 2011 at the Omega Dubai Desert Classic (a win that featured a stunning hole-in-one in the final round), Quirós is looking forward to the upcoming season and to the fresh challenges that await him in 2012.
     

  • Omega - Planet Ocean on Capri


    WORLDTEMPUS - 23 mai 2011

    Last week, Omega impressively showed its latest Seamaster Planet Ocean models on the small island of Capri in the bay of Naples. A boat sailing around the historic island entered one of the legendary blue grottos, where a mermaid emerged from the water to hand one of the new orange Planet Ocean Chronograph to this reporter. The colorful diver's watch was not a present from a beautiful sea creature, but rather Omega's creative way to present a new watch to the press on board the chartered vessel.
    This diver's watch, water-resistant to 600 meters, of the Seamaster Planet Ocean collection - which was originally launched in 2004 - is a sporty Omega. The line includes a three-hander (in both 42 and 45.5 mm case diameters) and 45.5 mm chronograph model in addition to a slightly more feminine 37.5 mm version for women: all are fitted with the latest in-house mechanical co-axial calibers 8500/8501, 8520/8521 or the new 9300 (chronograph). 

    The chronograph, available in stainless steel with an orange aluminum bezel, a black ceramic bezel or in titanium with a blue ceramic bezel and Liquidmetal markers, displays the 12-hour and 60-minute chronograph totalizers on the same subdial at 3 o'clock. This is the same set-up found on the new Speedmaster Moon. All the new movements are furthermore fitted with a newly developed Si 14 silicon balance spring, which is apparently incredibly reliable: Omega offers a four-year factory guarantee on it.

    No more quartz


    "We produced 420,000 co-axial movements in 2010," Omega president Stephen Urquhart explained as he showed the new collection at a scenic beach club located on one of the rocks where sirens allegedly lured sailors with their seductive song.
    "That is more than half our total production . Within the next three years we will fit all our watches with our own movements," he claimed, indicating the end of quartz as going forward all models will contain mechanical movements, including the women's lines. Though it was pointed out that some women would rather spend their money on a diamond bezel or a precious metal case than a mechanical movement, Urquhart was insistent that Omega "needs to be consistent."

    As much as this represents a changing of guard, it means that Omega's pricing will increase as well. However, it seems to be a clever move as the market with the biggest growth in Swiss horology belongs to a price segment around 15,000 euros, where it was between 2,500 and 7,500 only ten years ago. The entry level price for the Omega Seamaster Planet Ocean collection today (with mechanical, co-axial, manufacture Caliber 8500) is approximately 4,600 euros on a strap. The former entry-level model, which did not include a manufacture movement, had a retail price of approximately 3,300 euros.
    Scratch-resistant
    Above and beyond the use of mechanical manufacture movements, Omega also justifies its price increase with innovative external developments, such as the blue ceramic bezel made of Liquidmetal, a scratch-resistant amorphous material. Combined with the high-tech ceramic bezel insert, the bezel comprising these two innovative materials will maintain its appearance indefinitely.
    The bright orange bezel version, however, is not yet crafted in ceramic material, but rather aluminum. According to Jean-Claude Monachon, in charge of product development, the orange ceramic material turns beige when exposed to extreme heat. "We'll solve this problem eventually," Monachon is confident.New partnership and man from the moon
    Omega announced a new partnership with environmental activist, photographer and filmmaker Yann Arthus-Bertrand and his organization GoodPlanet. Together with Omega, Arthus-Betrand will produce a film named for the Planet Ocean watches about the earth's oceans. It will serve to remind viewers of the natural beauty that covers two-thirds of the planet's surface and to raise the awareness of what can be done to protect the oceans.
    During the event, Urquhart introduced another friend of Omega: astronaut Buzz Aldrin. Aldrin, of course, who wore a Speedmaster when he landed on the moon in 1969, has been a decade-long ambassador of Omega. This particular evening, he wore a gold Omega De Ville Chronoscope - and of course an Apollo 11 pin in the collar of his immaculate blue suit.

  • Swatch Group - DFNI assigned the award "best new store"


    In January 2011, Tech-Airport received from Duty Free News International the Product Award 2010 in the category "Best new store" for its Hour Passion Boutique at Geneva International Airport.


    The DFNI Product Awards are held each year to reward excellence and innovation, among the leading players in the travel retail and duty-free industry, in terms of store concepts, products or marketing initiatives in the last 12 months.
     
    This award to Tech-Airport gratifies a company that has succeeded in becoming an acknowledged expert in the concept of watch and jewelry boutiques in international airports. Above all, it rewards an innovative project and demonstrates the company's ability to develop creative stores, tailored to passengers' expectations, designed by combining the experience of its origins with that gained in the field.
     
    Today Tech-Airport has more than thirty boutiques in eight international airports: in France at Paris Roissy Charles-de-Gaulle, Paris-Orly, Nice-Côte d'Azur and Nantes-Atlantique, in Switzerland at Geneva Cointrin, in Germany at Dusseldorf, in Ireland at Dublin and in Singapore at Changi. With its multi-brand Hour Passion boutiques and mono-brand boutiques for Omega and Swatch, its retail boutiques satisfy the demands of the different airports and of their passengers, proposing a complete and adapted range, presented in a space where the design and layout enhance the different brands of timepieces and jewels.
     
    The rapid growth in the number of concessions is undeniable proof of an effective model suited to market needs.
     
    Besides bringing recognition and fame on the international level, this distinction allows Tech-Airport to face with enthusiasm and confidence the challenges of the coming months, particularly the launch of the new airport boutiques in Venice, Dusseldorf and Berlin.


  • Omega - Nicole Kidman and Keith Urban in Hong Kong

    At a special event in Hong Kong, Oscar-winning actress Nicole Kidman, in her capacity as Goodwill Ambassador for the United Nations Development Fund for Women (UNIFEM), introduced her husband, Grammy Award-winning singer Keith Urban in a private concert to benefit the organisation.

    The event, organized by luxury Swiss watchmaker Omega, raised more than US$175,000 for programmes to advance gender equality and women's empowerment in China.


    Commenting on the event, Omega president Stephen Urquhart said, "Nicole and Keith are two of the world's great entertainers, but more than that, they are true humanitarians. We are proud to count them among our friends and are delighted that we can make a meaningful contribution to an organization as worthy as UNIFEM."


    Nicole Kidman, who is also a brand ambassador for Omega, added, "I feel passionately about support for UNIFEM because the work to empower women and advance their human rights is so important. Together with Omega we are in Hong Kong to raise awareness and also vital funding for UNIFEM's projects in China."


    The proceeds from the fundraiser will strengthen UNIFEM's work in China, which has a b focus on ending violence against women. The funds will support shelter and legal protection for survivors of violence. They will also advance programmes that focus on training and education as well as women's political participation at the local level.

    "This Hong Kong benefit for UNIFEM highlights what we can do together to build support for effective programmes that help women live free from violence and realize their rights," said Joan Libby-Hawk, Public Affairs Chief, UNIFEM. "Together we can show what an impact a global community can make."

  • Omega - Speedmaster Professional Apollo-Soyuz "35th Anniversary"

    July 15th, 1975 marked the beginning of an important chapter in space exploration. On that day the United States launched an Apollo rocket, referred to as the Apollo Soyuz Test Project (ASTP) Command Module and the Soviet Union sent Soyuz 19 into space.


    Two days later a remarkable thing happened: the two spacecraft representing these former adversaries in the space race docked and the three astronauts and two cosmonauts met in the middle where they shook hands, exchanged gifts and spoke with each other as they orbited the Earth.
    The ships remained docked for 44 hours after which they separated, and manoeuvred to use the Apollo to create an artificial solar eclipse which allowed the crew of the Soyuz to take photographs of the solar corona. Another brief docking was made before the ships concluded their own journeys separately. The Soviets remained in space for five days altogether, the Americans for nine.
    It was the first time that spacecraft built by different nations had docked and signalled an era of cooperation in space which would lead to the efforts to build a permanently occupied space station. The mission also marked the end of an era - it was the final flight of the Apollo spacecraft.
    While the Apollo-Soyuz mission is best remembered for its political significance, it also resulted in some major technological achievements as neither of the spacecraft, which were completely different from each other, had been built for the purpose of docking.
    The American crew was commanded by Thomas Stafford and included Vance Brand and the last of the original seven Mercury astronauts to make it into orbit, Donald K. "Deke" Slayton who had long been grounded due to a heart problem. The two-man Soviet crew included Valeri Kubasov and the first space walker, Alexei Leonov.
    The ASTP Command Module splashed down on July 24th, 1975 after 217 hours, 30 minutes in space.


    The Apollo era had ended. It would be six years before another American astronaut would fly in space aboard the reusable Space Shuttle. All of the Shuttle astronauts were equipped, of course, with OMEGA Speedmasters.

    THE OMEGA SPEEDMASTER PROFESSIONAL APOLLO-SOYUZ "35TH ANNIVERSARY"

    When astronaut Lieutenant General Thomas P. Stafford (USA) and cosmonaut Lieutenant General Alexei A. Leonov (USSR) shook hands in the docking hatch which linked their respective spacecraft, the space pioneers, along with their crews, were wearing Omega Speedmaster Professional chronographs on their wrists.

    Commemorating a handshake


    The 35th anniversary of their historic handshake is commemorated with the release of the Omega Speedmaster Professional Apollo-Soyuz "35th Anniversary" chronograph in a limited edition of 1975 watches.

    A meteorite dial


    The dial has been created from a meteorite which survived its entry into our planet's atmosphere and the high-speed impact with the terrestrial surface. The meteorite's unusual structure is the result its very high temperature when it enters the Earth's atmosphere, followed by a period of cooling. The dial is a single piece cut from the meteorite; accordingly, because no two pieces of the meteorite are exactly alike, each watch in this limited edition is absolutely unique.


    The black colour of the meteorite dial is the result of a surface oxidation process. The silvery seconds hand and chronograph counters appear in the meteorite's natural colour.
    The Omega Speedmaster Professional Apollo-Soyuz "35th Anniversary" chronograph is a fitting tribute to a pivotal moment in space exploration. A handshake in orbit between these two former space race adversaries demonstrated to everyone back on earth that it was possible to move forward in a new spirit of cooperation.

  • Omega - Seamaster Aqua Terra Annual Calendar

    Since their launch, OMEGA's Seamaster Aqua Terra watches have attracted a large, enthusiastic following. The line characterized by the distinctive "teak-concept" vertical lines on their dials has been extended with the release of the first models with an annual calendar complication.

    The Aqua Terra collection is a perfect union of eye-catching design excellence and innovative 21st century watchmaking technology. The Annual Calendar models, in stainless steel or an elegant bi-colour blend of stainless steel and 18 Ct red gold, are a dramatic but logical next step in the mechanical watch revolution which has been taking place at OMEGA since the launch of the first Co-Axial calibre more than a decade ago.
    The watches are powered by the OMEGA Co-Axial calibre 8601/8611, a high-precision COSC-certified chronometer which features the additional functionality of an instantaneous jump annual calendar complication. This annual calendar automatically recognizes months with 30 and 31 days and needs to be manually corrected only once a year, on March 1st.

    The Aqua Terra Annual Calendar timepieces are also equipped with OMEGA's exclusive Si 14 silicon balance springs. Silicon is non-magnetic so the performance of the Si 14 balance-spring is not disturbed by exposure to magnetic objects. While the performance of mechanical watches tends to deviate over time as a result of small everyday shocks, these disturbances have very little effect on Si 14 silicon balance-springs.

    The watches selected from the Aqua Terra Annual Calendar collection include a bi-coloured model in 18 Ct red gold and stainless steel and another in stainless steel. They feature OMEGA's patented screw and pin system bracelets which match the case metals. 
    All of Aqua Terra watches have a connection to the ocean - they are Seamasters, after all. The vertical "teak-concept" lines are so-named because they recall the teakwood decks of luxury boats - but the Aqua Terra Annual Calendar watches are equally at home on dry land. Like the rest of the Aqua Terra family, they truly live up to their name.

  • Chronicle - Watchmakers' disappearing circle


    Les Ambassadeurs - Magazine No 5


    In spring 2009 at Baselworld, attentive observers noted that the face of fine watchmaking was no longer uniformly circular. The vast majority of round dials was joined by a few amazing UFOs offering masterful variations on the theme of linear time read-off. From the incredible CC1 by Urwerk to Opus IX by Harry Winston and Eric Giroud, along with the splendid Meccanico dG by de Grisogono, Swiss watchmaking suddenly seemed eager to break free of its hands and circular dials in order to prove that sophisticated mechanical horology was not inextricably entwined with a cyclical perception of time.
    All of which raises the fundamental question our own relationship with time.


    Let's start by ignoring the issue of the nature of time. Neither scientists nor philosophers have ever been able to define it other than in reference to themselves or to a beginning and an end - the limits of which vary with each new discovery. The perception of time is a personal, cultural and historical matter. There are two major schools of thought in this area: that of time as a cyclical phenomenon, and that of linear time.
    Any observation of nature spontaneously suggests a cyclical vision of time. The earth spins on its axis and around the sun with absolute regularity. Once this time has been subdivided into precise units, our entire short-term temporal world can be measured. The immutably regular cycle of seasons dictates the periods of activity and rest, of seedtime and harvest. The visible world can be summed up within this endlessly accurate and reassuring process of constant renewal.
    Horology was born from this vision of the world and thus naturally adopted the circle as its fundamental element. The figure 12 that dominates all dials is at once and in turn the beginning and the end, the Alpha and the Omega. This mechanical rhythm of the hours can be extrapolated to define all the various subdivisions, providing the cadence of the movements enables such measurements.
    However, when it comes to defining a perpetual calendar, things are not quite so simple. Despite watchmakers' impressive ingenuity, no existing mechanism appears capable of offering a guarantee of precision extending beyond a few hundred years without any maintenance or adjustment. Is that a question of human incompetence? Definitely not! So let's get back to cyclical time. As soon as we need to move beyond measuring the time the Earth takes to move around the Sun, we are forced to resort to an arbitrary measurement.


    While the latter varies according to our culture and our religion, there is nothing at all cyclical about it. We thereby enter the world of linear time. By way of example, this article is written in the year 2009 AD, which means the year 1430 of the Hegira, or Muslim calendar, and the year 5769 of the Jewish calendar. Given the high degree of probability that the events on which these calendars were founded are not reproduced at regular intervals, this means that measurement of our long-term time is in fact linear.
    Perhaps you have also noticed that combining a cyclical hour with a linear date results in a necessarily linear combination. Does that mean we must definitively conclude that the flow of time is linear and not cyclical? This is a fundamental question that has fascinated the world's greatest thinkers, from the Greek stoics through to Nietzsche, as well as Pythagoras, Kant and Schopenhauer. And none of them have come up with any conclusive answer!
    Religions have enabled humankind to look beyond the units of measurements provided by the sky above them, but have also fixed a beginning and in some cases an end that restricted their horizons. Galileo and Newton pointed out the limits of these theoretical constructions, yet without finding a more global cycle that would encompass previous ones. In 1927, Monsignor Georges Edouard Lemaître provided the world with a whole new paradigm thanks to the Big Bang, which pushed the Alpha of the universe back in time by a massive 14 billion years. Other researchers subsequently came up with an Omega in the form of the Big Crunch, forecast to occur in around 50 billion years' time. All of which provides material on which to build a new linear calendar, but still no means of defining a new cycle summing up the others and anchoring our vision of the world in a lasting and reassuring reality.

     


    Just as an ant is incapable of grasping the round nature of the earth, we will probably never know whether the cycles of our solar system are part of the cycles of our universe as a whole, and whether the cycles of our universe are themselves incorporated within other realities that elude us and always will.
    Whatever our level of knowledge, our time will always be subject to a superior linear factor that we must build - a daunting enterprise on the scale of our capacities for thought, but one that is of little importance in our daily lives.
    So the regular cycle of the hands on the dials of our mechanical watches will continue to reassure us for many years to come, enabling us to enjoy the illusion that life is an endless circle in which absolutely anything can happen at any moment. And we will therefore be relieved to note that the linear displays provided by contemporary horology are all founded, without exception, on a mechanical base that is quite naturally… cyclical.

  • Omega - Seamaster Planet Ocean Liquidmetal Limited Edition

     
    Omega has announced the launch of the Seamaster Planet Ocean Liquidmetal Limited Edition, the world's first watch to bond ceramics and Liquidmetal.


    Swatch Group researchers collaborating with OMEGA's product development team have created a striking ceramic diving bezel whose numbers and scaling, made of the Liquidmetal alloy, appear in stunning silvery contrast to the black ceramic background. The colour of the ceramic dial perfectly matches that of the bezel. The result is an aesthetic wonder only made possible by several new and innovative processes.
    The remarkable world premiere is being launched in a limited edition of 1948 pieces in honour of the year OMEGA launched its popular Seamaster watch line.


    Liquidmetal®: seamless bonding, remarkable hardness
    The Liquidmetal alloy is an amorphous metal - a metallic material with a disordered, non-crystalline atomic structure. Its fusion temperature is half that of conventional titanium alloys but when it is cooled, its hardness is three times as great as that of stainless steel. Its amorphous structure allows it to bond seamlessly with the ceramic bezel.


    The Liquidmetal is a bulk metallic glass alloy consisting of five elements: zirconium, titanium, copper, nickel and beryllium. A bulk metallic glass can, by virtue of its low critical cooling rate, be formed into a structure with a thickness of more than a tenth of a millimetre. Zirconium is an important constituent part both of the Liquidmetal® alloy and of the ceramic material which is made of zirconium dioxide (Zr02).  
    The final, perfectly smooth bezel is particularly resistant to scratching and corrosion because of the hardness of the two components.


    The union of ceramics and Liquidmetal® at OMEGA
    First, ceramic rings are formed. The numbers and the fine lines of the minute scaling are then engraved into these ceramic bezel rings and polished. The alloy is heated and pressed into the cavities in the ceramic material after which any excess Liquidmetal is removed. The Liquidmetal can be manipulated at a lower temperature than metals normally used in watchmaking so the heating process does not damage the ceramic material.
    The Liquidmetal numbers and scales are then satin brushed. Because the ceramic is a harder material than the alloy, the satin brushing of the fine details can be done without affecting the ceramic bezel. The numbers and scaling then appear in bold, vivid contrast to the glossy ceramic background.


    Redefining longevity in the watch industry
    The OMEGA Seamaster Planet Ocean Liquidmetal Limited Edition, which has a stainless steel case and bracelet, is driven by OMEGA's revolutionary Co-Axial calibre 2500. These movements, which have been heralded for their long-term chronometric performance, are perfectly complemented by the ceramic and Liquidmetal alloy components which are incredibly resistant to corrosion and scratching. The result is pure OMEGA: a design premiere which will retain its appearance indefinitely, blended with innovative Co-Axial technology.

  • Omega - The first watch worn on the moon

    GMT XXL - Summer 2009

    THE FIRST WATCH WORN ON THE MOON


    The first manned lunar landing on the 20th of July, 1969 was the greatest, most dramatic scientific achievement in human history. Neil Armb stepped onto the moon's surface at 02:56 GMT on the 21st of July. Nineteen minutes later he was joined by Buzz Aldrin, who was wearing his OMEGA Speedmaster and a legend was born. An interesting footnote: the electronic timing system on the Lunar Module was not functioning correctly so Armb had left his watch aboard as a reliable backup. The adventure is celebrated through two OMEGASpeedmaster Professional Moonwatch Apollo 11 "40th Anniversary" Limited Edition watches: one in stainless steel and (7,969 pieces); the other in platinum and 18K yellow gold (69 pieces).


    The distinctive timepieces are powered by OMEGA's caliber 1861, which shares its lineage with the caliber 321 used in the original Speedmaster Professional Moonwatch. The stainless steel casebody is delivered with a stainless steel bracelet which has been upgraded to include OMEGA's patented screw and pin system. The black dial also recalls that of the Moon Watch but has some key differences. The small seconds counter (sub-dial) is a medallion which features an adaptation of Apollo 11's famous mission patch: an eagle descends to the lunar surface with an olive branch representing peace in its claws. In the distance, far above the horizon, the earth is visible. The patch, interestingly, was designed by Michael Collins who remained in the Apollo 11 capsule as Command Module Pilot while his colleagues Armb and Aldrin were in the Lunar Module and on the moon.


    ONE SMALL STEP

    Below the words "OMEGA Speedmaster PROFESSIONAL" on the dial, the legend 02:56 GMT - the exact time that Neil Armb made his "one small step" onto the moon - is displayed in red. The 40th Anniversary Limited Edition's dial is protected by Hesalite, the same robust, shatterproof acrylic crystal found on the original Moon Watch. Hesalite is ideally suited for use in space - there is no chance that it can break apart and send potentially dangerous fragments into the low-gravity environment.

    The Apollo 11 "Eagle" mission patch is stamped on the caseback along with the words, "The first watch worn on the moon", the limited edition number (0000/7969), and "July 21, 1969", the date Armb and Aldrin first stepped onto the moon's surface at 02:56, the time which is printed on the dial. The "40th Anniversary" Limited Edition is delivered in a black presentation box which also includes a 42 mm sterling silver medal (the same diameter as the watch) featuring an engraving of the mission patch. Also in the presentation box is a certificate of authenticity and an envelope containing a black polishing cloth printed with information commemorating the historic space flight.

    The story of how the OMEGA Speedmaster became the Moonwatch - the only wristwatch approved by NASA for all manned space flights - all began in the early 1960s when two NASA officials anonymously visited several Houston jewelry stores, including Corrigan's, which at the time was the city's best-known watch and jewelry retailer.


    The solo-flight Mercury space programme was almost completed (in fact, Wally Schirra had worn his own Speedmaster on his Mercury flight on the 3rd of October, 1962) and NASA was preparing for the Gemini (twoman) and Apollo (three-man) missions. There were plans for the astronauts on these missions to move about in space outside the ship. One of their key pieces of equipment would be a wristwatch which could withstand the difficult conditions of space. Every time an astronaut suspended in the vacuum of space turned his wrist, the watch would suddenly come out of the shade and be exposed to the unfiltered rays of the sun and temperature increases of more than 100°C. On the moon, President Kennedy's and NASA's declared objective, things would be even tougher. NASA ordered two Speedmasters and two each of five other chronographs for "testing and evaluation purposes" on September 29, 1964 The men from NASA bought a series of chronographs of different brands, charged with the task of finding the best watch available for their astronauts to wear in space.

    THE ONLY WATCH APPROVED

    On March 1, 1965, the test results were complete. Three brands' chronographs had still been in the running. Of those, one brand's entry had stumbled on two separate occasions in the relative humidity test. In the course of the heat-resistance test it finally came to rest for good. The large seconds hand warped and was binding against the other hands.The crystal of the second brand's chronograph had warped and come away from the case during the heat test. The same unfortunate occurrence took place with a second model of the same make during the decompression test.


    Only the Omega Speedmaster passed. At the time, NASA's testers wrote, "Operational and environmental tests of the three selected chronographs have been completed; and, as a result of the test, OMEGA chronographs have been calibrated and issued to three members of the GT-3 (Gemini Titan III) crews." What sounds like a reserved, sober announcement was, in fact, the official decree that from that time forward, the Omega Speedmaster would be the only watch approved for all manned space flights and would be become an inextricable part of the OMEGA legacy. As significant was a NASA communique dated March 1st, 1965 which said, "… the astronauts show a unanimous preference for the OMEGA chronograph over the other two brands because of better accuracy, reliability, readability and ease of operation."

     

    ITS CASE IS QUITE SIMPLY UNMISTAKABLE


    Omega's love story with the sea has been going on for years, as the world's great sailors and divers will readily testify. As early as 1970, Omega created a watch capable of withstanding the extreme pressures endured by divers working at great depths. This timepiece, the Seamaster 600m, also called "Ploprof" (an abbreviation of the French term plongeurs professionnels, meaning professional divers), is one of the sturdiest, most robust watches best suited to the underwater world ever produced. Equipped with the Omega Co-Axial Caliber 8500, the new Ploprof is COSC-certified and water-resistant to 1200 meters, ingeniously combining the legendary characteristics of its forerunner with the Omega Co-Axial technology.

    The case of the Ploprof is simply unmistakable, with its screw-locked protected crown located at 9 o'clock - a unique position that frees wrist movements and avoids any accidental shifting during a dive. Another feature of the Ploprof is the bezel-release security pusher with an orange anodized aluminum ring at 2 o'clock: one press on this pusher enables the user to turn the bezel in either direction and then to lock it firmly into the chosen position. The Ploprof is also equipped with an automatic helium valve on the side of the case at 4 o'clock. This device enabling helium atoms to escape during the decompression phase is particularly useful for professional divers operating in diving chambers. The Ploprof 1200m is available with either a brushed mesh "Sharkproof" strap or a black or orange rubber strap, featuring a double-extension system and equipped with a new safety clasp enabling precise adjustment thanks to 18 different positions.

  • Omega - The 40th Anniversary of the Moon Landing

    Millions of nervous television viewers from all over the world watched in tense anticipation on the 21st of July 1969 as Neil Armb became the first human being ever to set foot on the Moon. At exactly 02:25:20 GMT, one of humanity's great shared dreams was fulfilled and the three Apollo 11 astronauts successfully laid the cornerstone for NASA's future lunar missions. However, the day didn't only make legends of Neil Armb, Buzz Aldrin and Michael Collins - for on that day the OMEGA Speedmaster Professional became the first and only watch to be worn on the Moon.

    In celebration of the event, OMEGA, the Swiss luxury watchmaker will present its exhibition "The 40th Anniversary of the Moon Landing" at KaDeWe in Berlin from July 20th to August 24, 2009. A large number of watches and other items, all of them with a connection to NASA's lunar program, will be on display both in KaDeWe's show windows and in its Theme Hall.
    One of the exhibition's highlights is a model of the first OMEGA wristwatch to be worn in space: the Speedmaster with the reference CK 2998, identical to the one worn by Walter Schirra during the Mercury Sigma 7 mission. Also on display will be the original Speedmaster watches astronauts Donn F. Eisele (Apollo 7) and Thomas Stafford (Gemini 9 and Apollo 10) had strapped to their wrists during their missions.


    Along with the many different OMEGA Speedmaster "Moonwatches" on display at KaDeWe, visitors will have a chance to admire President John F. Kennedy's original OMEGA "Ultra Thin". The charismatic American president was a b proponent of the space program during his short term of office. On the 25th of May, 1961, in an address to the Joint Houses of Congress, he spoke publicly for the first time about the potential and significance of a lunar landing: "I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the Moon and returning him safely to the Earth."


    President Kennedy himself would not live to see his vision fulfilled only about eight years after he made his challenge. The American historian Arthur Schlesinger, talking about the importance of the Apollo 11 Mission, "The 20th Century will be remembered, when all else is forgotten, as the century when man burst his terrestrial bonds." "And," as Stephen Urquhart, the president of OMEGA has pointed out, "he did it wearing a Speedmaster."

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