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Longines - Longines Global Champions Tour of Monaco
The magical backdrop of Port d'Hercule and the Prince's Palace in Monaco provided once again a spectacular venue for the seventh round of the Longines Global Champions Tour from 25 to 27 June. Friday was marked by the victory of Iñigo Lopez de la Osa Escribano on Cascin and Abdelkebir Ouaddar on Cordano Sitte Z at the Longines Pro-Am Cup, while Scott Brash riding Hello M'Lady won the Longines Global Champions Tour Grand Prix du Prince de Monaco presented by HSBC Private Bank (Monaco) SA on Saturday. To honour these amazing performances, they were all presented with elegant Longines by Mr. Charles Villoz, Vice President of Longines.
This event offered a great opportunity to discover the new Conquest Classic Moonphase, Longines chronographs which include a moonphase display. The sophistication of these timepieces makes them eminently refined watches and echoes the excellence and elegance of the stars of the equestrian universe.
Longines is the Title Partner, as well as the Official Timekeeper and Watch of the Longines Global Champions Tour. This prestigious series brings together the Top 30 ranked show jumpers in the world to compete in some of the world's greatest cities.
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Longines - New campaign featuring Simon Baker
The well-known actor, who plays Patrick Jane in the series The Mentalist, debuted in his new role as a Longines Ambassador of Elegance at Chantilly Racecourse, the home of the Prix de Diane Longines race.
On the 17th of June, Simon Baker was launched as a Longines Ambassador of Elegance on the occasion of the Prix de Diane Longines. At the Chantilly Racecourse the Australian actor showed that he was the perfect embodiment of the brand's values.
The sumptuous setting of the Château de Chantilly and its famous racecourse was a dream backdrop for the first photo-shoot featuring Simon Baker with the Swiss watch brand. The team working with the celebrated photographer Nicolas Guerin were able to admire Simon Baker's professionalism. The actor posed in three atmospheric scenes that will constitute the three themes of the advertising campaign centred around the slogan "Elegance is an attitude".
The first part of the campaign, revealed here, features Simon Baker in the world of horse-racing. This comes as no surprise, given Longines' involvement in equestrian sports. Chantilly, the capital of horse racing in France, was naturally the ideal setting to shoot Simon Baker and a thoroughbred racehorse.
Referring to the photo shoot, Simon Baker said: "I am proud to have been selected as an ambassador for such an established and elegant brand as Longines. Our first campaign shoot was a pleasure to work on. I felt very at home with both the Longines family and the horse. I am very pleased with the results and I look forward to future collaborations."
For his part, Juan-Carlos Capelli, Vice President and Head of International Marketing of Longines, was totally satisfied with the company's first session with Simon Baker: "What a pleasure it was working with him! His politeness and professionalism charmed everyone, including the photographer's team. We are extremely proud to reveal the first part of this new campaign in which Simon Baker is presenting The Longines Saint-Imier Collection."
During the coming months, the second and third parts of the campaign will be launched with exclusive photos from the shoot.
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Longines - Agassiz 180th Anniversary Limited Edition
The Agassiz 180th Anniversary Limited Edition watch is a contemporary addition to the collection launched in 1982 as a tribute to the founder of Longines, Auguste Agassiz. This model has an ultra-slim rose gold case with a diameter of 25.50 mm set with 180 diamonds. The timeless style of this exceptional timepiece, fitted with a quartz movement, is completed by the mother-of-pearl dial featuring twelve diamond hour-symbols. Mounted on a black alligator strap, this sleek and sophisticated model is available in a limited series of 180 pieces.
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Longines - Sport Collection, 2009 new models
Source: www.swisstime.chThe first model features a second time zone on its ceramic bezel. The second, a chronograph, displays a tachometer. And for those who cannot choose between these two, Longines offers a 24-hour Chronograph "second time zone" version.Movement
Automatic ETA A07 171, L704 calibre, 16 ½"', 24 rubies, 28,800 vib/h, 46-hour power reserve
Functions
Hours, minutes, seconds, date and second time zone
Case
Stainless steel, 42 mm
Black or grey ceramic bezel with 24-hour scale
Anti-reflective sapphire crystal
Water-resistant to 100 m
Dial
Black or grey
Large "12" in Arabic numerals and rhodium-plated applied hourmarkers
24-hour hand
Bracelet
Stainless steel with central links in black or grey ceramic with folding clasp
Other versions
Ceramic chronograph, ETA A07 231 movement, L705 calibre
24-hour chronograph with second time zone, ETA Valjoux 7754 movement, L686 calibre
GrandeVitesse
The concept of speed finally materialised! The new GrandeVitesse Chronograph 24h features a double tachometer graduated in km/h as well as mph that can measure land speeds up to Mach 2.
Movement
Automatic ETA Valjoux 7754, L686 calibre, 13 ¼"', 25 rubies, 28,800 vib/h, 46-hour power reserve
Functions
Hours, minutes, seconds, date, chronograph, tachometer and second time zone
Case
Stainless steel, 44 mm
Black aluminium or brushed steel bezel with double Mach 2 tachometer scale (in km/h and mph)
Sapphire crystal front and back
Water-resistant to 50 m
Dial
Black, chocolate or silvered sunray with large number 12 and painted hourmarkers
Second 24-hour time zone
Small seconds at 9 o'clock, 30-minute counter at 12, 12-hour counter at 6, and date window at 3
Bracelet/Strap
Stainless steel with folding clasp; chestnut brown leather or black, with folding clasp