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  • Longines - Just A Way, world's best racehorse

    Longines, Official Partner and Official Watch of IFHA, and the International Federation of Horseracing Authorities (IFHA) rewarded the performance of the greatest racehorses of 2014 on 20 January 2015 in London, at the hotel Claridge's.

    The Longines World's Best Racehorse Rankings are established by international handicappers according to the performance of the horses in elite races.
    Rated 130, the Japanese racehorse Just A Way secured first position and was crowned as the 2014 Longines World's Best Racehorse. Fellow Japanese runner Epiphaneia, victor of The Japan Cup in association with Longines was rated second at 129. A unique group of horses were rated 127 and placed equal third; Hong Kong's Able Friend, Great Britain's Kingman and The Grey Gatsby, Irish trainee Australia and two-time South African Horse of the Year Variety Club. The owners of the winning horses were presented with elegant Longines watches from the Conquest Classic collection, a line of refined timepieces dedicated to the equestrian world.

    Mr. Akatsuki Yamatoya, owner of Just A Way, received the trophy, a chronograph in rose gold fitted with an exclusive column-wheel caliber, and a replica of the vase of the Longines World's Best Racehorse. The vase of the Longines World's Best Racehorse is a crystal vase named Equus, on which the name of the Longines World's Best Racehorse is engraved each year.

    The Conquest Classic collection is dedicated to Longines' passion for equestrian sports. True to the brand's values of elegance, tradition and performance, this collection of models, all fitted with self-winding calibres, is at the same time totally contemporary and perfectly timeless.

  • Longines - 45th Artistic Gymnastics World Championships

    As the Official Partner of the International Gymnastics Federation (FIG), Longines was the Official Timekeeper for the 45th Artistic Gymnastics World Championships, held in Nanning, China. During this world class event, the brand awarded the Longines Prize for Elegance to Kohei Uchimura (Japan), winner of the all-around title for the fifth year in a row and Yao Jinnan (China), silver medalist in the team competition. In addition, Longines Ambassador of Elegance Aaron Kwok came to congratulate the Chinese men's team on delivering a brilliant performance and winning the World Championships title.

    Set up in 1997, the Longines Prize for Elegance is aimed at honouring the most elegant and charismatic sportswomen and men. Apart from purely technical considerations, the criteria applied by the jury are based on grace, harmonious movement and emotion during the performances. The winners of the Longines Prize for Elegance received a trophy, a Longines watch, as well as cheque worth US$ 5,000.

    Symbolising the contemporary elegance of the brand, the Conquest Classic collection highlighted this important international competition in Nanning. Housing a mechanical calibre, the Official Watch of the event displays a white mother-of-pearl dial and 12 diamond indices. This magnificent timepiece in steel and rose gold cap is the perfect illustration of the famous Longines slogan: "Elegance is an attitude".

    Longines first became involved in gymnastics in 1912, when it launched an innovative electro-mechanical timing system. For over twenty years the brand has been the official partner and timekeeper for artistic and rhythmic gymnastics competitions organised by the International Gymnastics Federation.

  • Longines - Elegant collection, ref. L4.309.5.88.7 and L4.309.0.87.6

    Since its earliest days, Longines has always focused on elegance. This quality can be found not only in its products but also in its communication, with the now famous slogan "Elegance is an attitude".

    Longines presents today the Longines Elegant Collection, a line of refined timepieces including round watches with sleek lines in three sizes: 25.50 mm, 34.50 mm and 37.00 mm. Displaying the hours, minutes and seconds, as well as the date, these models are available in steel or steel and rose gold cap, and certain versions are set with diamonds. Evoking the Longines watchmaking tradition, all models in this collection are fitted with self-winding movements. The visual lightness of the design is finished off with a bracelet made up of fine links.

    The ref. L4.309.5.88.7 and L4.309.0.87.6, feature a 25,5mm steel case and steel and rose gold cap case, and a white mother-of-pearl dial.

  • Longines - Commonwealth Games Glasgow 2014

    Commonwealth Day was celebrated in style Monday 10 March. Commonwealth and Olympic swimming star, and Glasgow 2014 ambassador, Michael Jamieson, and Clyde, the Official 2014 Mascot kicked off the Commonwealth Day celebrations by sporting their trainers at Hillhead Primary School and encouraging the youngsters to show their support for the Games by also wearing their trainers.

    Michael then joined Glasgow 2014 Chairman Lord Smith of Kelvin, Charles Villoz, Vice President of Longines, Glasgow 2014's Official Timekeeper and Watch and Games Partners to formally switch on the Longines Glasgow 2014 Clock at the city's Central Train Station and officially mark the countdown to the Opening Ceremony.

    Situated above the destination board at the station, the prestigious new Longines clock will be seen by hundreds and thousands of commuters and visitors in the lead-up to the Games in July.

    Glasgow 2014 Chairman, Lord Smith of Kelvin, KT, said: "The switching on of the Countdown Clock is a fitting marker of this important milestone for Glasgow 2014 and we are delighted to be sharing it with such an excellent global brand as Longines, which underlines perfectly the world-class appeal of the Games.
    "This is our year and our chance for Glasgow and Scotland to shine on the global stage. The clock is now officially ticking down to the moment we have all been working towards since the bid was accepted in 2007".

    Charles Villoz, Vice President of Longines, added: "Longines is very proud to be the Official Timekeeper and Official Watch of Glasgow 2014. Together with Glasgow 2014, we share common values such as tradition and performance. We are happy to bring our timekeeping expertise to the largest multi-sport event ever to be held in Scotland. We are looking forward to the thrilling and emotional action-packed moments that we are sure to experience this summer."

  • Longines - The Longines Heritage 1973

    The Longines Heritage 1973 displays a vintage look that is true to the original model. The latter, a chronograph produced in 1973 by the brand, was fitted with a Longines mechanical chronograph movement, the 30CH. The Longines Heritage 1973 houses the L688 calibre, a column-wheel chronograph movement developed and produced by ETA exclusively for Longines.

    The silvered dial of the Longines Heritage 1973 boasts a fascinating play of contrasts. At 3 and 9 o'clock, two black counters were included. The applied hour symbols are decorated with a fine black line and a dot of Super-LumiNova®. These are interposed and balanced out by a minute-circle, also of fine black lines. A blue tachometric scale surrounds the dial, adding a subtle touch of colour to the whole.

    With a diameter of 40 mm, the cushion-shaped steel dial of the Longines Heritage 1973 has retained the lines and mood of the original model. The back is fitted with a transparent sapphire glass cover through which the wearer can admire the movement of the calibre as well as the blue column-wheel. This model is completed by the rounded push-pieces. The whole is mounted on a black alligator strap.

  • Longines - La Grande Classique 100 Diamonds

    La Grande Classique de Longines 100 Diamonds maintains all the characteristics of the original creations of this emblematic collection but now combines the classical elegance of those ultra-slim models with the sparkle of 100 diamonds. 

    A large part of the attraction of La Grande Classique de Longines is the ultra-slim case - only 4.60 mm for the new models. This profile has been achieved through the particular design of the case, which incidentally Longines has patented, whereby the back incorporates the lugs for the bracelet.

    The glittering timepieces set with 100 Top Wesselton VVS diamonds around the bezel and 12 diamond indices on the dial are made of steel and equipped with a quartz movement.

    La Grande Classique de Longines 100 Diamonds has a diameter of 29 mm. The models are fitted either on black alligator straps with buckle or on steel bracelets with folding safety clasp.

  • Longines - Two gymnasts honoured

    Longines awarded its Prize for Elegance to the American gymnast Kyla Ross and to the world champion, Japanese gymnast Kohei Uchimura at the end of the second all-around final on October 4.
    World champion for the fourth consecutive time - a record - the Japanese athlete received this prize for the second time. Both gymnasts have been presented with a trophy, a Longines watch and a cheque for 5'000$.
    Set up in 1997, the Longines Prize for Elegance is aimed at honouring the most elegant and charismatic gymnasts. Apart from purely technical considerations, the criteria are based rather on grace, harmonious movement and emotion during the performances.
    Symbolising the contemporary elegance of the brand, the Longines DolceVita collection has been one of the stars at Antwerp. With its combination of sparkling diamonds, gleaming steel and glowing rose gold, the official watch for the event is fitted with a quartz caliber and features a white dial with ten rose pink hour symbols and one Arabic numeral. This contemporary rectangular timepiece is mounted on a bracelet of steel and rose gold and is set with 32 diamonds - a perfect illustration of the famous Longines slogan "Elegance is an attitude".

  • Longines - Prize for Elegance

    This prize awarded to the Ukrainian gymnast decorates the athlete having demonstrated the most remarkable elegance during the all-around final of an international competition at world level.   In gymnastics, the challenge of movement not only demands flawless execution, but also intangible grace, beauty and harmony known as "elegance". At the 32nd Rhythmic Gymnastics World Championships, all participants in the individual all-around finals held on Friday August 30th in Kiev were nominated for the Longines Prize for Elegance. The athletes under consideration for the prize are evaluated according to a number of complementary criteria. In addition to technical considerations, each athlete's performance is judged with respect to emotional appeal, beauty, charm as well as grace and harmony of movement. Clearly, each juror interprets these criteria individually.
    In Kiev, the jury of the Longines Prize for Elegance brought together Prof. Bruno Grandi, President of the International Gymnastics Federation (FIG), former Ukrainian gymnast, and double winner of the Prize for Elegance (2007, 2009), Anna Bessonova, Vladimir Dekanenko, General Director of JV Deka and Walter von Känel, President of Longines. The jury's individual assessments were combined to form a collective judgment reflecting a perceptive and balanced evaluation of the athletes' performances. Ganna Rizatdinova impressed the whole jury showing prodigious elegance and perfect coordination throughout the all-around final; she also won the silver medal.
    Set up in 1997, the Longines Prize for Elegance is presented in the form of a trophy created especially for Longines by the Swiss artist Jean-Pierre Gerber. In addition, the proud winner Ganna Rizatdinova received a cheque for US$ 5,000 and the official watch of the 32nd Rhythmic Gymnastics World Championships, a Longines DolceVita model in steel with diamonds, a timepiece that perfectly represents the contemporary elegance of Longines.
     

  • Longines - Global Champions Tour in Monaco

    Title Partner and Official Timekeeper of the Longines Global Champions Tour, Longines partnered the Monaco leg of the competition and presented two of its major events: the Longines Pro-Am Cup on Friday, won by Mark McAuley riding Loriot and by Maddalena Valenzano Menada on Quidana, and the Longines Global Champions Tour Grand Prix of the Prince of Monaco on Saturday, the latter won by Richard Spooner on Cristallo followed by the riders William Funnell and Edwina Tops-Alexander.
     

    The winners were each presented with a Longines wristwatch as they improved their rankings in the Longines Global Champions Tour Ranking.
    This year, the official watch of the Monaco show jumping competition is a model from the new Conquest Classic line, dedicated to Longines's support of equestrian sport disciplines. This new collection of models is fitted with self-winding calibres.
     

  • Longines - Prix de Diane

    Danedream and jockey Andrasch Starke won the Qatar Prix de l'Arc de Triomphe run over a distance of 2,400 meters at Longchamp racecourse in a record time of 2'24''49. Danedream, that had also captured the Longines Grosser Preis von Baden in September, easily won the race and broke the racecourse record time dating back to 1997. Longines has the honour of being the official timekeeper of this Parisian racecourse, where the prestigious race is run. During the tremendous raceday, under a sunny sky, the Swiss watch brand also handed over to the jockey, trainer and owner of Dream Ahead, winner of the Qatar Prix de la Forêt, a model that embodies its philosophy as well as its famous slogan "Elegance is an attitude": The Longines Column-Wheel Chronograph.

    Having been involved in the world of sport since 1878, Longines has a vast experience in timing equestrian events. As part of its partnership with France Galop, the organisation responsible for national flat racing and steeplechase in France, Longines is present at Chantilly, Deauville and Longchamp racecourses as official timekeeper. The brand is also the title partner of the Prix de Diane Longines.

    With a passionate involvement in equestrian sport, Longines is also an official partner and timekeeper for many equestrian events, such as most of the CSIO Nations Cup show jumping competitions as well as the various competitions organised by the Arab Equestrian League. In addition, apart from its traditional involvement in the Melbourne Cup Carnival, which includes the Longines MacKinnon Stakes, Longines is also the official timekeeper for other major meetings such as the Longines Singapore Gold Cup, organised by the Singapore Turf Club, the Dubai World Cup and the traditional Kentucky Derby, which is held at the Churchill Downs racecourse. Moreover, Longines has the honour of being a partner in Royal Ascot. The brand has deliberately chosen to be involved in equestrian events because they demand concentration, precision and experience.

    The Longines Column-Wheel Chronograph
    Longines took the opportunity to present a watch that embodies its philosophy as well as its famous slogan "Elegance is an attitude". The Longines Column-Wheel Chronograph gives priority to classical and refined beauty. The column wheel that forms part of the movement serves to steer the functions of the chronograph mechanism. This model has a stainless steel, 39 mm diameter case that surrounds a silvered dial with 13 hour symbols. It displays the hours and minutes with a small seconds at 9 o'clock, as well as the date plus of course the chronograph functions. This model is fitted on a dark brown alligator strap and is water- resistant to 3 bar (30 metres).

  • Longines - The passion for equestrian sports

    With a passion for equestrian sports, Longines is already responsible for timing various CSIO events including the Nations Cup. Famous for the elegance of its products, Longines will also be presenting The Longines Column-Wheel Chronograph, a refined timepiece that perfectly embodies the precision and beauty of equestrian sports.


    Longines' long history in equestrian events dates from its involvement in the Concours Hippique International Officiel de Geneve in 1926. As official partner for the first edition of the Equestrian Beijing International Grand Prix, the famous Swiss watchmaker will thus be perpetuating a commitment to the world of equestrian sports that is already more than 80 years old. Since the early days of its involvement in this field, the brand is proud to have taken part in over one hundred national and international equestrian events and to have been responsible for timing many competitions such as world championships, European championships and various other events organised by the CSIO and the Arab Equestrian League. Longines is also official timekeeper of some prestigious flat races such as the Prix de Diane Longines, Royal Ascot, Melbourne Cup Carnival, Dubai World Cup, Longines Singapore Gold Cup and the Kentucky Derby.


    The Equestrian Beijing International Grand Prix will showcase the highest level of equestrian competition in China and throughout Asia, with appearances of international and Chinese masters. The Grand Prix will be held in the architecturally stunning and world-renowned Bird's Nest which is China's National Stadium. The International team will be led by German horserider Ludger Beerbaum along with 9 top riders from Germany, Switzerland, Italy, France and Belgium. Zhu Meimei, who is representing China in the international field along with Zuping Huang and other top Chinese riders, will also be competing.
    Longines will be presenting a model at the Equestrian Beijing International Grand Prix that typifies the brand's philosophy and slogan "Elegance is an attitude". The Longines Column-Wheel Chronograph embodies classical and refined beauty. Its stainless steel case houses an exclusive self-winding caliber with a blue column-wheel that can be admired through the transparent back. This model displays a silvered dial with 13 indexes and offers the chronograph functions, central seconds sweep, 30-minutes and 12-hour counters. A dark brown alligator strap puts the finishing touch to this elegant watch.

  • Longines - History 1832 - 1860s - 1880s

    1832s: The birth of LonginesThe Longines story began in 1832 when Auguste Agassiz moved to the tiny Swiss town of Saint-Imier and found work at the Comptoir horloger Raiguel Jeune, a watch parts trader. A year later, he and two associates, Florian Morel and Henri Raiguel, set up the Comptoir Raiguel Jeune & Cie. One of Agassiz's sisters, Olympe, then married Charles-Marc Francillon, a Lausanne-born businessman, and in 1834 they had a son, Ernest.When Henri Raiguel retired, in 1838, ownership of what had become Comptoir Agassiz & Cie passed to Auguste Agassiz and Florian Morel. In 1847, Auguste Agassiz became the venture's sole owner. In 1852, his nephew Ernest Francillon joined the company, finally taking over from his uncle in 1862. Now styled Ancienne Maison Auguste Agassiz, Ernest Francillon, Successeur, the company was ready for business. At that time, watchmaking in the area was still largely a cottage industry, with all the work done at home on parts later assembled elsewhere.1860s: The first Longines watchIn 1866, Francillon acquired two plots of land on the outskirts of Saint-Imier, on the right bank of the Suze river near a place called Les Longines (meaning "long and narrow fields " in the dialectal French of the area). There he built the first Longines factory, an investment that finally allowed him to gather his entire workforce under one roof for the first time.In 1867, Longines' first movement, called L20A, entered production in the new premises. At the time, watches were all key-wound. Longines' first watch broke with this tradition, its lever movement being wound and set by the crown. Ernest Francillon personally presented his novel timepiece at the 1867 Universal Exhibition in Paris. He returned to Saint-Imier with a bronze medal.Starting with his very first watch movement in 1867, Francillon's entire production featured the engraving of a winged hourglass as identification. By 1874, the company had already sent out its first circular warning customers against counterfeit movements.1880s: Registration of the Longines name and trademarkOn July 19th, 1880, at 11:00 am, Ernest Francillon entered the premises of the Swiss Federal Office of Intellectual Property to register the original Longines brand and its winged hourglass symbol under numbers 118 and 119 respectively. The new Longines logotype was first registered under number 2684 at 4:00 pm on May 27th, 1889 at the Swiss Federal Office of Intellectual Property and under number 14 on March 27th, 1893 at the International Office of Intellectual Property (today WIPO, World Intellectual Property Organization).Universal Exhibitions
    In 1885, Longines won its first Grand Prix at the Universal Exhibition in Antwerp. Further success followed in Brussels, in 1897, Paris in 1889, 1900 and 1925, Milan, in 1906, Genoa, in 1914, Bern, in 1914, Philadelphia, in 1926 and Barcelona, in 1929. Longines' record of ten Grand Prix and 28 Gold Medals has never been equalled by any other watch manufacturer.

  • Longines - Anna Bessonova wins the Prize for Elegance

    Longines, official timekeeper and data handler at the 29th Rhythmic Gymnastics World Championships 2009, is pleased to announce that the Longines Prize for Elegance has been given to Anna Bessonova from the Ukraine. This award decorates the athlete having demonstrated the most remarkable elegance in the course of an international competition at world level. Prize winner Anna Bessonova was honoured with a trophy created by the Swiss artist Jean-Pierre Gerber, a Conquest watch from the Longines Sport Collection and a cheque for US$ 5,000. Furthermore, Longines was proud to present its new Ambassador of Elegance, Evgeniya Kanaeva, the Olympic all-around gold medalist. She impressed the judges with her outstanding performance and won the 2009 World Champion title in individual all-around today.

    In gymnastics, the challenge of movement not only demands flawless execution, but also intangible grace, beauty and harmony known as "elegance". At the 29th Rhythmic Gymnastics World Championships, all participants in the individual all-around finals held on Friday September 11, 2009 were nominated for the Longines Prize for Elegance.
    The athletes under consideration for the prize are evaluated according to a number of complementary criteria. In addition to technical considerations, each athlete's performance is judged with respect to emotional appeal, beauty, charm, charisma as well as grace and harmony of movement. Clearly, each juror interprets these criteria individually, yet the result is often unanimous, as it was again on this occasion.


    The jury of the Longines Prize for Elegance brought together Dr. Bruno Grandi, President of the International Gymnastics Federation (FIG), Mrs. Eriko Hayashi (Hayashi Tokeiho), Minoru Amano, Brand Manager for Longines Japan and Juan-Carlos Capelli, Head of International Marketing, Longines. The jury's individual assessments were combined to form a collective judgment reflecting a perceptive and balanced evaluation of the athletes' performances.
    Anna Bessonova
    Anna Bessonova's elegance is bewitching. Her grace wins the favour of any public. Her technique speaks for itself. At the 2005 world championships in Baku, Anna lined her nest with a world title, for the first time in her prestigious career. In 2007, at the World Championships in Patras, Anna already won the Longines Prize for Elegance. In 2008, at the Beijing Olympic Games she won the Bronze medal. Anna Bessonova is definitely one of the brightest stars of Rhythmic Gymnastics today.
    Anna Bessonova has a reputation for elegant and graceful performance, which led Longines' Head of International Marketing, Juan-Carlos Capelli to comment: "With her fluidity and harmony, Anna is simply the definition of elegance."


    The Longines Prize for Elegance is presented in the form of a trophy created especially for Longines by the Swiss artist Jean-Pierre Gerber. In addition, Anna Bessonova received a cheque for US$ 5,000 and the official watch of the 29th Rhythmic Gymnastics World Championships, a Conquest model of the Longines Sport Collection, representing the elegance that is Longines' guiding principle.
    Longines also took the opportunity to give a Conquest watch to its new Ambassador of Elegance, the 2008 Olympic gold medallist, Russian rhythmic gymnast, Evgeniya Kanaeva, who won the 2009 World Champion title in individual all-around today in Mie.

  • Longines - Debut in the world of badminton


    Having renewed its involvement in International tennis in 2007, Longines is now entering the world of badminton this summer. The well known Swiss watch manufacturer whose history is closely linked with that of sports timing has just become a partner of the Indian Badminton Federation. Longines will also be the Official Partner and Official watch for the Badminton World Championships that will take place in Hyderabad (India) from 10 to 16 August 2009.
    Having been involved for many years in sports of elegance, precision and tradition such as equestrian sports, gymnastics, Alpine skiing and more recently tennis, short-track and archery. Longines has now committed itself to a sport that demands excellent physical condition, an acute tactical awareness and of course rapid precision. For the famous watchmaker badminton thus reflects the values that it has promoted for over 175 years, namely precision, tradition and elegance.
    While the forerunner of badminton was already played by the Chinese as well as the Indians of Latin America over 2000 years ago, the modern-day version of this sport came into being around the same time as Longines' first foray into sports timing over 130 years ago. Legend has it that in 1873, a group of English officers who had returned from India got together in a castle in the village of Badminton (UK); they were talking about an Indian game called "poona" that was played with a racket and a light-weight ball. Having no such ball the officers improvised using a cork stuck with feathers. In their enthusiasm for their invention, they christened the new game ... badminton! Four years later the first set of rules for badminton were published. Since then the rackets and shuttlecocks have become familiar throughout the world and badminton is now an Olympic sport. Physically demanding and at the same time fun, nowadays the sport is played by millions of people worldwide and is the perfect match for the International vocation of the Longines brand.
    On the strength of its experience and precision in the field of sports timing, Longines is proud to be able to associate its name and image with this high-level disciplined sport. Longines' next date with badminton is in Hyderabad from 10 to 16 August 2009 for the World Championships.
    At this event the Swiss watch manufacturer will be presenting the Longines Master Collection Moon Phases model, a magnificent example of the well oiled professionalism of Longines' design team. Fitted with a self-winding mechanical movement, this elegant chronograph has a silver-plated dial decorated with a fine barleycorn design that enhances the Moon phases display as well as the various counters, the date and the small seconds at 9 o'clock, plus a double display for the day and the month at 12 o'clock. This model from the Longines Master Collection has a transparent case back that enables its proud owner to admire the intricate workings of the movement. The watch is mounted on a brown alligator strap.

  • Longines - Steffi Graff & Andre Agassi on film

    Saint-Imier, 18th February 2009 - Married in real life, the two tennis legends and Longines Ambassadors of Elegance, Andre Agassi and Stefanie Graf, have united on screen for the brand's latest advertising campaign shot in December 2008. The previous year Andre Agassi joined the family of Longines' ambassadors. The first spot showed the tennis star and the children supported by Agassi's charity, the Andre Agassi Foundation. The humanitarian ideals of the famous watch manufacturer and those of Agassi have a lot in common.

    One year later, tennis legend Stefanie Graf also became a Longines Ambassador of Elegance. Under the dazzling Las Vegas sun a second film adventure began. Mandy Walker captures the magic of the couple's visit to the Andre Agassi College Preparatory Academy.

    Longines' history is closely linked to that of sports timekeeping. As the official partner of the legendary Roland Garros tennis tournament since 2007, the brand has yet again reinforced its links with the world of tennis by choosing Andre Agassi and Stefanie Graf as its Ambassadors of Elegance.

    The couple share the watch brand's values of excellence, elegance, beauty and compassion, thus the perfect embodiment of Longines' famous slogan "Elegance is an attitude". By supporting the two tennis legends' charities Longines is demonstrating once again its humanitarian commitment.

    Early December saw the start of filming in the warmth of the Las Vegas sun with the young director Terry Hall in the driver's seat. An advertising spot, but at the same time a real film, it captures the genuine heart-felt generosity and empathy of the couple. The commitment of Andre and Stefanie can be clearly seen in the work that their respective foundations do to help disadvantaged children.

    Followed by Mandy Walker's camera, Andre Agassi visits various classes at the Andre Agassi College Preparatory Academy, which is supported by his Foundation. The youngest pupils are having a drawing lesson. After a good deal of laughter, the children concentrate on their masterpieces. Agassi looks at their work closely. The budding artists don't seem to be particularly intimidated by their famous visitor nor by the presence of the film crew.

    For most of them, it is actually their second experience of filming because they were also featured in the first film made in 2007. What is more, the children are not acting because most of the little stars are students at the school that bears Andre Agassi's name. Mandy Walker zooms in on the tiny faces. A little girl looks at her quite openly and says "I learn effort." A young boy says "I learn respect."

    The scene changes: a lawn basking in the sun, an ancient tree. The radiant Stefanie Graf is sitting with a group of children who are also drawing. Ms. Graf smiles and casts a caringeye over the group. The children speak to the camera again: "I learn to be myself," says one. A boy sitting next to Stefanie says "I learn to conquer my way." Stefanie looks at his drawing and realises that he is drawing her! A portrait of Andre then appears alongside hers.

    The film ends with a close-up of the couple, who announce in unison "It's time to give a bit of your time to others" as an echo the Longines slogan appears on the screen and offers the final word: "Elegance is an attitude". The film offers a few moments of intimacy, generosity, humanity and sharing between the Swiss watch manufacturer and its two ambassadors.


    "The Andre Agassi Foundation"

    "Children for Tomorrow"

    Children for Tomorrow Foundation is a non-profit that provides assistance to children and families who have become victims of war, persecution, and violence by helping to heal the psychological wounds within. The Foundation was established 1998 by Stefanie Graf in cooperation with the Outpatient Clinic for Refugee Children and their Families at the University Clinics of Hamburg-Eppendor.


    The Andre Agassi Foundation is dedicated to transforming U.S. public education for underserved youth. The Foundation drives reform by engaging in practice, policy and partnerships that provide quality education and enrichment opportunities. The Foundation's primary beneficiary and centrepiece of its mission is the Andre Agassi College Preparatory Academy. Located in the most socio-economically disadvantaged neighbourhood in Las Vegas, Nevada, the public charter school is designed to enhance students' character, motivation, and self-discipline with individualized learning for college preparation. The Foundation is a 501(c) (3) not-for-profit public charity that was established in 1994.

Longines White

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