Longines - Longines World's Best Horse Race
In the context of this partnership, Longines and the IFHA have created a set of prizes rewarding racehorses, jockeys and prominent women and men of the equestrian world. To complete this collection of awards, Longines and the IFHA announced today the creation of the Longines World's Best Horse Race award. The first Longines World's Best Horse Race award will be presented, alongside the Longines World's Best Racehorse award, during a ceremony held in London in January 2016.
The Longines World's Best Horse Race will recognize the best-rated race of the 100 highest-rated Group 1 international races as established for the year by a panel of international handicappers. The ratings of the top four finishers in each race over the past three years serve as basis for the assessment.
Vice-President and Head of International Marketing of Longines Juan-Carlos Capelli said: "In the same spirit as the Longines Best World's Racehorse Award and Longines World's Best Jockey Award, this event will honor a race where the commonly held values of Longines and the IFHA, namely tradition, elegance, and performance, are best highlighted."
"We are delighted to extend our partnership with Longines and look forward to further collaborating on promoting and recognizing the very best of horseracing," said IFHA Chairman, Louis Romanet. "The commitment of Longines to showcase our sport on a global stage benefits all racing stakeholders and participants, and for that we are tremendously grateful."
Longines - The Longines Speed Challenge
Saint-Imier (Switzerland), Paris (France), December 1st 2012 - As Official Sponsor and Official Timekeeper of the Gucci Paris Masters, Longines had the great pleasure to present yesterday night the Longines Speed Challenge. This exciting event has been won by Roger Yves Bost (FRA) with Castle Forbes Cosma, in front of a very enthusiastic crowd.
Speed and precision are two words that perfectly describe this challenge. Roger Yves Bost with horse Castle Forbes Cosma have won the Longines Speed Challenge yesterday night at the Parc des Expositions, Paris Nord Villepinte. Gregory Wathelet (BEL) arrived second and Reed Kessler (USA) third. Created in 2010 by EEM World, the challenge facing competitors is to achieve the best time, with every bar knocked down adding a 2 second penalty. The winner is, therefore, the pairing that is both the quickest and the most precise. The format of the event ensures complete suspense, with the Longines Speed Challenge also being very attractive to the public, who can follow the time achieved by the competitors, in real time. Since they know the best time as the competitors leave the arena, each spectator can cheer on their favourite up to the end of the round.
Already Title Sponsor of the Longines Hong Kong Masters (February 28th - March 2nd, 2013), the second round of the Indoor Grand Slam Indoor Masters organized by EEM World after Paris and before New York, Longines decided to strengthen its involvement in equestrian sports.
Longines' passion for equestrian sports began in 1878, when a timepiece was made with a jockey and his horse engraved. Since 1881, this watch was to be found on racecourses, having become extremely popular with jockeys and equestrian fans, in general. In 1926, for the first time, the brand was involved as timekeeper for the Official International Equestrian Competition of Geneva. Today, Longines' involvement in equestrianism includes flat racing, jumps and endurance.
About the Indoor Masters Grand Slam
EEM World's Indoor Masters Grand Slam competitions are unrivaled VIP events, each attracting the 30 best riders worldwide to compete for $1,000,000 in prize money. Similar to the Grand Slam in tennis, the Masters competitions are broadcasted to a global audience reaching more households than any other show jumping competition in the world, (500,000,000 households are reached). EEM World's ongoing partnerships enable the Masters competitions to offer an unparalleled networking and social opportunity for worldwide elites, global institutions, luxury brands and industry VIPs. Hosted in the most influential financial and cultural capitals of Europe, Asia and the Americas, the Indoor Masters Grand Slam are designed to increase show jumping's popularity and audience worldwide. Each Masters welcomes between 40,000 and 50,000 spectators to witness world-class competition and entertainment. The Masters Grand Slam Indoor guarantee a wide TV distribution and coverage on major international channels like Eurosport, Al Jazeera, CNN, BBC and CNBC and each event is broadcasted locally on Globosat, ESPN Star Sport and Sky. While being a top class event, charity also plays an important role. The Style & Competition benefits AMADE, the charity of HRH Princess Caroline of Hanover as well as Les Restos du Coeur, 1 Maillot Pour la Vie, les Secours Populaires, ... Legacy is also of great importance, as we want to develop sport at a local level by involving both youngsters and federations.
THE INDOOR MASTERS GRAND SLAM CALENDAR
The Gucci Paris Masters: November 30th to December 2nd 2012
The Longines Hong Kong Masters: February 28th to March 2nd 2013
The New York Masters: the first week of October starting in 2013
For more information, please refer to the following websites:
www.mastersgrandslam.com
www.guccimasters.com
www.longineshkmasters.com